| "It's All About You" | ||||
|---|---|---|---|---|
| Single byJuliana Pasha | ||||
| Released | 17 March 2010 (2010-03-17) | |||
| Genre | Pop | |||
| Length | 3:04 | |||
| Label | EMI | |||
| Songwriters | ||||
| Producer | Ardit Gjebrea | |||
| Juliana Pasha singles chronology | ||||
| ||||
| Music video | ||||
| "It's All About You" onYouTube | ||||
| Eurovision Song Contest 2010 entry | ||||
| Country | ||||
| Artist | ||||
| Language | English | |||
| Composer | Ardit Gjebrea | |||
| Lyricists |
| |||
| Finals performance | ||||
| Semi-final result | 6th | |||
| Semi-final points | 76 | |||
| Final result | 16th | |||
| Final points | 62 | |||
| Entry chronology | ||||
| ◄ "Carry Me in Your Dreams" (2009) | ||||
| "Feel the Passion" (2011) ► | ||||
"It's All About You" is a song by Albanian singerJuliana Pasha. It was released as asingle on 17 May 2010 byEMI. The song was composed byArdit Gjebrea and written by the latter together withPirro Çako. Musically, it is anEnglish-language uptempo-pop song, which lyrically makes reference to the singer'sChristian faith honoring the bond between a woman and hergod.
The songrepresented Albania in theEurovision Song Contest 2010 inOslo, Norway, after Pasha won the pre-selection competition,Festivali i Këngës, with theAlbanian-language version "Nuk mundem pa ty". It reached the 16th place during the grand final in a field of 25, gathering a total of 62 points. During her blue and violet-themed performance, Pasha was accompanied aviolin player and three backing vocalists with the stage being decorated with silver-hanging balls.
The accompanyingmusic video premiered on the officialYouTube channel of theEurovision Song Contest on 23 March 2010. Areligion-inspired video, it depicts the story of a woman and her relationship with her god. For promotional and supporting purposes, Pasha performed the song live on various occasions, including inAmsterdam andSkopje. Commercially, the song charted within the top twenty five on the Belgium'sUltratip after the contest.
In 2009,Juliana Pasha was one of the thirty six contestants selected to compete in the 48th edition ofFestivali i Këngës, Albania's pre-selection competition to select their entry for theEurovision Song Contest 2010. As part of the competition's rules, the lyrics of the participating entries had to be in theAlbanian language. She therefore participated with the Albanian-language version "Nuk mundem pa ty", which was later remastered for the purpose of the singer's Eurovision Song Contest participation.[1][2]
"It's All About You" was composed byArdit Gjebrea and written by Gjebrea together withPirro Çako.[3] It is anEnglish-languageuptempo-pop song, which lyrically makes reference to Pasha'sChristian faith, honoring the bond between a woman and hergod.[4] William Lee Adams ofWiwibloggs called the song a "dance anthem" with "playful and catchy" lyrics.[2] It was first released in March 2010 and later on 17 May 2010 in the United Kingdom throughEMI.[a][6]
An accompanyingmusic video was uploaded to the officialYouTube channel of the Eurovision Song Contest on 23 March 2010.[7][8] During the video, Pasha wears a white dress to represent purity, and blows flowers and touches trees that magically illuminate to connote that she is ripe for a relationship with theLord.[9] Within a prominent shot, the singer appears as three separate females in one shot, described by William Lee Adams ofWiwibloggs, as an allusion to theHoly Trinity.[9] For further promotional purposes, the singer made appearances throughoutEurope with numerous live performances, including inAmsterdam.[10] She also appeared to perform live at the Skopje Fest 2010,Macedonia's pre-selection competition to determinetheir participant for theEurovision Song Contest 2010.[11]
The national broadcaster,Radio Televizioni Shqiptar (RTSH), organised the 48th edition ofFestivali i Këngës to determine theAlbania's participant for theEurovision Song Contest 2010 inOslo, Norway. Following a submission period, a jury panel internally selected 38 songs to participate in the competition's semi-finals and were announced in November 2009.[12][13]Juliana Pasha qualified for the grand final during the first semi-final on 24 December and ultimately won the competition three days later on 27 December.[14][15]

The55th edition of theEurovision Song Contest took place inOslo, Norway, and consisted of two semi-finals on 25 and 27 May, and the grand final on 29 May 2010.[16] According to theEurovision rules, each participating country, except the host country and the "Big Five", consisting ofFrance,Germany,Italy,Spain and theUnited Kingdom, were required to qualify from one of the two semi-finals to compete for the grand final, although, the top ten countries from the respective semi-final progress to the grand final.[17] On 7 February 2010, it was announced that Albania would be performing in the second half of the first semi-final of the contest.[18]
During the first semi-final, Albania performed twelfth, followingMalta and precedingGreece, and qualified for the grand final in sixth place with 76 points, ranking fourth by the jury's 96 points and seventh by the televote of 68 points.[19][20] At the grand final, the country performed fifteenth, followingTurkey and precedingIceland. Albania finished in the sixteenth place in a field of twenty five with 62 points, ranking twelfth by the jury's 97 points and seventeenth by the televote of 35 points.[21]
Described as modest, Juliana Pasha's show sees her accompanied a violin player, Olen Cesari, and three backing vocalists—Jazz singers Joy, Daisy and Glennis—originally from theUnited States.[3] During her performance, the stage was decorated with silver-hanging balls moving to the song's rhythm, while different purple and white lights were displayed on theLED screens in the background.[22]
| Chart (2010) | Peak position |
|---|---|
| Belgium (Ultratip Bubbling Under Flanders)[23] | 21 |
| Region | Date | Format(s) | Label | Ref. |
|---|---|---|---|---|
| United Kingdom | 17 May 2010 | Digital download | EMI | [6] |