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| Company type | Private |
| Industry | Wine |
| Founded | Auckland, New Zealand 2008 (2008) |
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Invivo Wines is aNew Zealand wine company, currently based in the historicTe Kauwhata winery south ofAuckland.[1] It produces wine in partnership with TV celebritiesGraham Norton andSarah Jessica Parker, and aims to appeal to casual wine drinkers by avoiding the sort of marketing its founders perceive is too pompous or flowery.[2][3] Invivo wines have won several awards and trophies in various international wine competitions, and its unorthodox approach to fund-raising and marketing won it the 2009 New Zealand Innovation in Wine Marketing Trophy,[3] as well as two trophies for their Invivo X, SJP global launch at the 2020 New Zealand Marketing Awards.[4]
Invivo Wines has two main brands: theInvivo brand produces New ZealandSauvignon Blanc,Pinot Gris,Chardonnay andPinot Noir, from theMarlborough andCentral Otago regions, including a higher tier range with aMichelle's label. Invivo's Marlborough Sauvignon Blanc won Winestates Sauvignon Blanc of the Year 2020. TheGraham Norton's Own brand produces a New ZealandSauvignon Blanc andRosé, aSouth AustralianShiraz, anArgentinean He-Devil Red Blend,[5] anItalianDOCProsecco and DOC Rosé Prosecco, as well as two Gins - an Irish Gin in theLondon Dry style and a pink Gin.[6][7] In 2019 Invivo entered a partnership with Sarah Jessica Parker to produce theInvivo X range, including a Marlborough Sauvignon Blanc and aProvençal rosé.[8][9] Invivo X, SJP has received 90 points from Wine Spectator for their first two vintages of Sauvignon Blanc as well as being named one of the Top 100 wines in the world.[10] Previously, Invivo also producedBelle, a label for low calorie, low alcohol Sauvignon Blanc and Rosé wines at 9%ABV, and aScarlett's Spritzer range of sparkling natural fruit-infused drinks.[11][12]
Invivo began in 2007 as an idea between old school friends,winemaker Rob Cameron and Tim Lightbourne.[13] Invivo discovered chat-show star Graham Norton was a fan of their Sauvignon Blanc and sent him some of theirs to try.[14] As a result, Invivo and Norton began working together on a "Graham Norton's Own" branded range of wines, starting with a 2015 Marlborough Sauvignon Blanc. Invivo winemakers and Norton meet each year to blend the next vintage of the range, subsequently expanded to include other varietals.[15][16] Norton is also a minor shareholder of Invivo Wines.[17]
In March 2015, Invivo became the first New Zealand company to raiseNZD $2 million ofequity crowdfunding, the maximum amount allowed under New Zealand regulations, raised through theSnowball Effect platform.[18] By 2018, Invivo became the largest equity crowdfunded company in the Southern Hemisphere having raised NZD $4.4 million.[19]
In November 2021, Invivo became the first New Zealand wine company to launch aNon-Fungible Token (NFT),[20] when they sold their first NFT 2 days after launch for 0.08 ETH (Ethereum) they became the first NZ wine company to sell an NFT.[21]
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