Activists protesting Sony's DRM restrictions in Dhaka on the 2016 Day Against DRMDay Against DRM graffiti in 2006 in Florida
International Day Against DRM (IDAD), sometimes called justDay Against DRM oranti-DRM day, is a grassroots international observance of protests againstdigital rights management (DRM) technology.[1][2][3][4][5] The event is intended as "a counterpoint to the pro-DRM message broadcast by powerful media and software companies"[3] and aims to draw attention toDRM's anti-consumer aspects.[5]
International Day Against DRM has been also described as a reaction against the lobbyist-dominatedWorld Intellectual Property Day of theWorld Intellectual Property Organization, which promotes DRM.[6] World Intellectual Property Day has been criticized by the activists from civil society organizations such asIP Justice and theElectronic Information for Libraries who consider it one-sided propaganda as the marketing materials associated with the event, provided by WIPO, "come across as unrepresentative of other views and events".[7]Michael Geist, a law professor at theUniversity of Ottawa, noted that "World Intellectual Property Day has become little more than a lobbyist day".[8]
This recurring event has been organized annually since 2006, and has been first introduced by theDefective by Design initiative.[9] Various activities related to the event happen around the world, organized by anti-DRM grassroots activists and organizations.[2][3][10] During the International Day Against DRM, there are discussions and promotions of DRM-free media and technology.[1] Consumers are encouraged to switch to DRM-free alternatives.[11] Companies that agree with the criticism of DRM have been known to offer discounts on products like DRM-freeebooks.[12] In 2008 Defective by Design announced 35 consecutive Days Against DRM, each one warning the public against a different DRM-related product or service.[13]
^Sandra Bangasser, 2009,Multilateral Institutions and the Recontextualization of Political Marketing: How the World Intellectual Property Organization’s Outreach Efforts Reflect Changing Audiences. Dissertiation.
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