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| Product type | Instant noodle |
|---|---|
| Owner | Indofood |
| Country | Indonesia |
| Introduced | June 1972 (1972-06) |
| Markets | Worldwide |
| Tagline |
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| Website | indomie |
Indomie is aninstant noodle brand produced by the Indonesian companyIndofood.[1] Indomie has been mentioned as the largest instant noodle manufacturer in the world with 17 factories.[2] Over 19 billion packs of Indomie are produced annually, and exported to more than 80 countries.[3] Indomie has been produced mainly in Indonesia since its initial launch in June 1972. It has also been produced in Nigeria since 1995, Turkey since 2010 and Serbia since 2016. Since its introduction in the region in the 1980s, Indomie has become increasingly popular in African countries.[4]
Indomie's name is derived from "Indo" for "Indonesia" and "mie", an older spelling of theIndonesian word for "noodles", "mi".[5]
Instant noodles were introduced into the Indonesian market in 1969.[6] Indofood is one of Indonesia's largest pre-packaged food companies which was founded in 1982 bySudono Salim (1916–2012), an Indonesian tycoon who also owned Bogasari Flour Mills.
The Indomie instant noodle brand was first produced in June of 1972[7] by PT Sanmaru Food Manufacturing Co. Ltd. with theIndomie Kuah Rasa Kaldu Ayam (chicken broth) flavour and followed by theIndomie Kuah Rasa Kari Ayam (chicken curry) flavour in 1980. In 1982, PT Sanmaru Food launched its first dry variant (served without soup),Indomie Mi Goreng (fried noodles), which quickly became popular in the Indonesian market.[6]
In 1984, PT Sanmaru Food was acquired by PT Sarimi Asli Jaya, which was owned by Bogasari flour mills, before they merged into PT Indofood Sukses Makmur Tbk in 1994. Indomie accounted for around 70 per cent of the instant noodle market in Indonesia in 2010.[8]
Indomie won multiple awards, including the Lausanne Index Prize (L.I.P.), the Indonesia Best Brand Award (IBBA), the Most Effective Ad Award, the Indonesia Consumer Satisfaction Award (ICSA), and the Indonesia Best Packaging Award.[9][10]
Indomie noodles come in a variety of brands and flavours.[11] The brand is divided into five product categories:Indomie goreng (fried noodles served without soup),Indomie kuah (with soup),Kuliner Indonesia (Indonesian cuisine),Mi Keriting (premium curly noodle), andHype Abis (unique spicy flavours). Many of the Indomie flavours were created byNunuk Nuraini, an employee in the instant noodle division of Indofood.[12]
Indomie noodle soup flavours includeRasa Ayam Bawang (onion chicken flavour),Rasa Ayam Spesial (special chicken flavour),Rasa Kaldu Ayam (chicken broth flavour),Rasa Kaldu Udang (shrimp broth flavour),Rasa Kari Ayam (chicken curry flavour, also available withfried onion in Java and Bali islands of Indonesia),Rasa Soto Mie (Soto mie or vegetable flavour), andRasa Soto Spesial (Special Soto flavour withKoya powder).[13] There are alsoBeef andVegetables (vegetarian) noodle soup flavours in some export markets. In January 2025, new flavoursRasa Soto Koya Nagih (Soto flavour withKoya powder made withprawn crackers) andRasa Soto Koya Pedas Dower (Soto flavour with spicyKoya powder) were made available in Indonesia.
TheMi Goreng (stir fry) line of instant noodles is based on the Indonesian dishmie goreng (fried noodles). It entered the market in 1983 and is distributed inNorth America,Europe, Africa,Australasia, and various regions inAsia. The brand flavours are sold in varying weight packets of around 85 grams (3 oz) and contain two sachets of flavourings. The first sachet has three segments containingsweet soy sauce,chili sauce, and seasoning oil. The other sachet has two segments for dry seasoning powder and friedshallot flakes. In some regions,Mi Goreng is also available inJumbo (large) packs, a larger variant with a net weight of 127–129 grams (4.48–4.55 oz).[14]
The line is available inMi Goreng (original fried noodles, also available with fried onion and chili sauce inJava andBali islands of Indonesia, as well as inAustralia,Canada, andthe United States),Mi Goreng Pedas (spicy fried noodle with fried onion),Mi Goreng Rasa Ayam Panggang (barbeque chicken flavoured fried noodle, available with fried onion in export markets), andMi Goreng Rasa Sate (Satay flavour fried noodles with fried onion; discontinued in Indonesia and currently only available inTaiwan and Australia). The first three flavours are also available in cup noodle variants in export markets. There is alsoMi Goreng Rasa Cabe Ijo orMi Goreng Perisa Cili Hijau (green chili flavour fried noodle, only available in Indonesia,Malaysia,Saudi Arabia, and Taiwan),Mi Goreng Rasa Iga Penyet (spicy beef ribs flavour fried noodle, available in Indonesia,Vietnam, and export markets),Mi Goreng Rasa Soto (Soto flavour fried noodle, currently available in Malaysia),Mi Goreng Rasa Sambal Matah (Balinese Sambal flavour fried noodle; has since been discontinued),Mi Goreng Rasa Sambal Rica-Rica (Minahasan Sambal flavour fried noodle),[15] andMi Goreng Kriuuk.. Pedas (fried noodle with spicy crunchy fried onion). The latter three are only available in Indonesia. TheJumbo variant is only available inMi Goreng (original fried noodles with fried onion),Mi Goreng Rasa Ayam Panggang (barbeque chicken flavour fried noodles with dried vegetable garnish), andMi Goreng Rendang (Rendang flavored fried noodle with Krendangz fried topping).[16]
Indomie Kuliner Indonesia refers toIndonesian traditional cuisine variants, such asMie Aceh (Acehnese fried noodle with fried onion, also available in Malaysia),Mi Goreng RasaAyam Pop (Pop chicken flavour fried noodle),Mi Goreng Rasa Cakalang (skipjack tuna flavour fried noodle),Mi Goreng Rasa Rendang (spicy beef flavour fried noodle, also available in Vietnam and export markets),RasaCoto Makassar (Makassarese Soto flavour),RasaEmpal Gentong (Cirebonese clay pot beef soup flavour),RasaMie Celor (spicy coconut shrimp noodle soup flavour),RasaMie kocok Bandung (Bandung beef noodle soup flavour),RasaRawon Pedas Mercon (East Java spicy beef soup flavour),Rasa Soto Banjar (Banjar Soto flavour),Rasa Soto Banjar Limau Kuit (Banjar Soto withkaffir lime flavour),Rasa Soto Lamongan (Lamongan Soto flavour),Rasa Soto Medan (Medanese Soto flavour), andRasaSoto Padang (Padang Soto flavour).[17]
Mi Keriting (curly noodle) is the premium variant with additional toppings. It is available inRasa Ayam Panggang (grilled chicken flavour with separate soup),Goreng Spesial (special fried curly noodle), andSalted Egg flavour fried curly noodles.[18][19] There are alsoReal Meat fried curly noodles variants with real chicken meat, available inMushroom Chicken andPepper Chicken flavours.
TheHype Abis series are variants with unique spicy flavours that were introduced in the mid-2010s, and are only available in Indonesia. Variants includeMi Goreng RasaAyam Geprek (spicy crushed fried chicken flavour fried noodle, introduced in early 2019),[20][21]RasaSeblak Hot Jeletot (Sundanese spicy soup flavour, introduced in early 2020),[22]Mi Goreng RasaKebab Rendang (spicy beef kebab flavour fried noodles, introduced in September 2022),[23] andMi Nyemek Ala Banglahdes'e Rasa Kari (Bangladeshi noodles with curry flavour), introduced in June 2025. There was alsoMi Goreng Chitato Rasa Sapi Panggang (fried noodle with Chitato beef barbeque flavour), a limited edition flavour in collaboration with Chitatopotato chips brand to celebrate Chitato's 30th anniversary, available from May 2019,[24] andMieghetti Rasa Bolognese (Bolognese sauce flavourspaghetti-style noodle), available from early 2021 until 2022.[25][26]
TheJapanese Ramen series which was introduced in March 2023, is available inShoyu flavour soup noodles,Takoyaki flavour fried noodles (similar to Yakisoba), andToriMiso flavour soup noodles.[27] Since December 2023, the Japanese Ramen series is also available inTori Kara (spicy chicken) flavour soup noodles.[citation needed]
TheKorean Ramyeon series which was introduced in October 2024, is available inFiery Chikin (spicy chicken) flavour fried noodles,K-Rosé (rosé sauce) flavour fried noodles, andSpicy Ramyeon (spicy mushroom soup) flavour soup noodles.
ThePhilippine Indomie Mi Goreng series include fried noodles andpancit canton.[28]
In Nigeria, Indomie was introduced in the 1980s and is manufactured by Dufil Prima Foods, a joint venture of Indofood and the Singapore-basedTolaram Group.[29][30] It is available inChicken,Onion Chicken,Chicken Pepper Soup, andOriental Fried Noodles flavours. There is also anIndomie Relish variant inChicken Delight andSeafood Delight flavours.[31]
Indomie Nigeria hosts a yearly award ceremony aimed at recognising, celebrating, and awarding brave Nigerian children after rigorous search processes.[32]
InTurkey, Indomie is available inchicken,vegetables,curry,special,soy sauce,hot and spicy, andveal flavours.[33]
Indomie has been manufactured inSerbia since 2016 by IndoAdriatic Industry, a licensed producer of Indomie products, and is the principal manufacturer for the European market. It quickly became popular in the Serbian market.[34]
Indomie has been manufactured inPakistan by Pinehill Private Limited a licensed manufacturer. The company initially imported Indomie products before establishing a production facility in Faisalabad to serve the domestic market. Locally available flavors include Meat Masala, Chicken Chatkhara, Lemon Tarka, and Chicken.
Pop Mie is an instantcup noodle brand which is a sub-brand of Indomie, first introduced in Indonesia in 1987.[35] The soup variant is available inRasa Ayam (chicken flavour),Rasa Ayam Bawang (onion chicken flavour)Rasa Baso (meatball flavour),Rasa Kari Ayam (chicken curry flavour), andRasa Soto Ayam (chicken soto flavour). ThePop Mie Goreng variant is available inMi Goreng Spesial (special fried noodles) andMi Goreng Pedas (hot and spicy fried noodles). There is also a spicy variant calledPedes Dower (spicy chicken flavour noodle soup) andPedes Gledek (spicy chicken flavour fried noodles), introduced in 2018 and 2019, respectively, and also a soup variant with driedrice calledPake Nasi, which is only available inRasa Soto Ayam (chicken soto flavour), introduced in 2020. In December 2022, the new variantPedas Dower RasaPangsit Jontor (spicy dumplings flavour noodle soup) was introduced.[36]
Indofood's key export markets areTurkey,Australia,New Zealand,Malaysia,India,Iraq,Papua New Guinea,East Timor,Jordan,Palestine,Saudi Arabia,Ghana,China (includingHong Kong andMacau),Canada,United States,United Kingdom,France,Brazil,Spain,Germany,Nigeria,Russia,South Africa,Mexico,Ukraine,Taiwan,Egypt,Lebanon,Japan,Kenya,Pakistan and some remaining countries inMiddle East,Europe,Africa,North America,Latin America, andAsia.[45]
In October 2010 the Taiwanese government announced that the Indomie sold there contained two prohibited preservatives,sodium benzoate, andmethyl p-hydroxybenzoate, used to make cosmetics.[46] Two leading supermarket chains in Hong Kong also temporarily stopped selling Indomie instant noodles.
In April 2023, Malaysia and Taiwan recalled Indomie's "special chicken" flavour noodles following the detection ofethylene oxide in the product by Malaysian and Taiwanese health institutions.[47][48][49]
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