Indigo Kills Kids is a Canadian-based grassrootsPro-Palestinian campaign toboycott the book retailerIndigo.[1][2]
The campaign accuses Indigo of "oppression of Palestinians and its complicity in Israel’s genocide in Gaza" because theCEO,Heather Reisman, is a co-founder of theHESEG Foundation, which they claim incentivizes people to join theIsrael Defense Forces (IDF) by providing financial support to IDF veterans without ties to Israel.[1][3] The campaign calls on theCanadian Revenue Agency to revoke HESEG Foundation's charitable status, due to their estimated $180 million in support for "Israeli Defense Force (IDF) andillegal occupation of the West Bank."[4][3]
On August 12, 2024, Indigo Kills Kids launched its campaign calling on people to boycott Canadian book retailer Indigo.[5] They received acease and desist letter from Indigo on August 29 2024 demanding they stop infringing intellectual property laws, remove "false and defamatory content," and stop interfering with the business and reputation of Indigo.[3]
On September 17, 2024,[6] theFederal Court (Canada) granted an emergency injunction by Indigo requesting internet service providers to block the campaign's website.[4][7] Days later, the court issued a two-year injunction inhibiting the campaign from operating their website and social media accounts on the basis ofcopyright infringement of the Indigo Kids logo.[1][8][9] Representatives from the campaign did not attend the court hearings. The court action prompted the campaign to change their websiteURL from indigokillskids.ca to boycottindigobooks.com.[2][9]
The campaign organized a "day of action" on September 25, 2024. This protest saw gatherings and protests at more than 40 of the stores throughout Canada.[1][2][3]
In April 2025, the anti-war organizationWorld Beyond War defended Indigo Kills Kids stating that the campaign "simply tried to share the public facts about Indigo and Reisman’s connection to the Israeli military".[10] Writing inCanadian Dimension, artistMichael DeForge accused Indigo'sHeather Reisman of abusing the court system.[7]