| "Impressive Instant" | |
|---|---|
| Promotional single byMadonna | |
| from the albumMusic | |
| Released | September 18, 2001 |
| Studio | Sarm West Studios (Notting Hill,London) |
| Genre | |
| Length | 3:37 |
| Label | |
| Songwriters |
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| Producers |
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"Impressive Instant" is a song byAmerican singer-songwriterMadonna from her 2000 studio albumMusic. Originally intended to be the fourth single of the album, the release was cancelled due to a disagreement between Madonna and her recording company. FinallyWarner Bros. released it in the United States as apromotional single on September 18, 2001. Written and produced by Madonna andMirwais Ahmadzaï, the track is bright and uplifting in its content and composition. It was the first song that Madonna and Ahmadzaï worked on and recorded. Ahmadzaï had to work separately on his laptop to generate the sound elements which Madonna wanted in the song, since it was difficult to generate the music in the recording studio. "Impressive Instant" has been described as a club-savvyacid techno,pop-trance,electropop andelectro house stomper containing futuristic keyboard lines, with Madonna's vocals being distorted and robotic. Backed by laser noises and synths, the song's lyrics deal with love at first sight, and contains somewhat absurd, nonsensical lyrics.
"Impressive Instant" was met with positive critical reception. Many reviewers called it a highlight of the album and praised Ahmadzaï's production of the track. Released only in the US, it was a popular dance hit, reaching the top of theBillboard Hot Dance Music/Club Play chart, and staying atop for two consecutive weeks. The track became Madonna's 27th number-one song on this chart, the most for any artist. It was her 36th top-ten song on the Hot Dance Music/Club Play tally and her seventh consecutive chart topper. During the promotional tours forMusic, Madonna performed the song in aneo-Western setting at New York and London. It was further performed at the 2001Drowned World Tour as part of thepunk section, with Madonna accompanied by dancers wearinggas masks. The performance was generally received as a highlight of the concert.
By 2000, Madonna was dating directorGuy Ritchie, and was pregnant with their child. Wanting to distract herself from the media frenzy surrounding this news, she concentrated on the development of her eighth studio album,Music. Thrilled by the commercial success of her 1998Ray of Light album, she was keen on getting back to the studio to record new material.[1] She was then introduced to French DJ and producerMirwais Ahmadzaï by her managerGuy Oseary. Madonna instantly liked his pitch-shifting, pulverizing rhythms and his utilization ofacid bass in his songs.[2] One of their collaborations was "Impressive Instant" which was described by Madonna as "downright silly".[3] She explained that they "were working on that song and I thought, 'Oh, fuck it, let's just have fun', Life would be such a drag if we were deep and probing all the time."[3]
The song was intended to be released as the fourth single offMusic butWarner Bros., Madonna's recording company, wanted "Amazing" to be the next single. The singer felt that "Amazing" was similar to her previous single "Beautiful Stranger" (1999), and wanted the futuristic "Impressive Instant".[4] In an interview with Russian channelRadio Monte Carlo 102.1 FM, remixerPeter Rauhofer explained that Warner Bros. did plan to move forward with the release of "Amazing" without Madonna's help since she was busy preparing for theDrowned World Tour. They planned to promote the single with amusic video created from the live performance of "Amazing" on the tour, so Madonna removed the song from the set list.[4]
The recording sessions forMusic began in January 2000 atSarm West Studios,Notting Hill,London.[2] The first song that Madonna and Ahmadzaï worked on was "Impressive Instant", since it was almost complete on thedemo that he had sent to the singer. Feeling that Madonna's ideas for the track and the composition would be difficult to create in Sarm West, Ahmadzaï wanted to return to Paris and work there on his own computer.[5] "There are a lot of chopped vocal tracks on 'Impressive Instant'... That was impossible to do in the studio. It doesn't make sense to rent a place like Sarm just to have me work on ten seconds of music all day, using only the one computer," he added. Within the first ten days, they had recorded the backing vocals and acoustic guitars on a Sony 48-track and transferred it to aLogic Audio workstation, using the converters ofTC Electronic Finalizer.[5]
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In Paris, Ahmadzaï worked obsessively to complete the recording of "Impressive Instant", applying his characteristic sound mangling. He used the AntaresAuto-Tune plug-in set for thepitch correction. Theaudio processor kept the characteristic of Madonna's vocals, and she sang a little out of tune andvibrato.[5] ANord Lead synthesizer created theLFO sweeps at the beginning, panning from its left and right, which created the backdrop of the track. The bass was subdued and did not contain any music in high or mid-range. Instead of using aMinimoog synthesizer, Ahmadzaï used aKorg Prophecy analog-modelling synthesizer which added a different texture to the song.[5] Madonna's voice was processed through anEventide 3000 harmonizer, finally adding effects fromaudio filters andE6400 emulator.[5] Also, Ahmadzaï added his characteristic stuttering sounds to the song, explaining:
I did all that stuttering in Logic. It's very, very complicated, slice by slice. You have to experiment a lot to make it work. I put Auto-Tune on individual syllables. Sometimes I use 40 tracks of audio just on one vocal track. Each has a different level and treatment, and then I do a composite. I couldn't do this with a normal analog studio setup. The starting and stopping thing, it's an idea I've had for awhile [sic].[5]
The final task was to create abreakdown using Auto-Tune and the Nord Lead synthesizer, applying itsecho function. In total Ahmadzaï worked for 15 days on the track, finally handing it tomixing engineerMark "Spike" Stent. WithKeyboard magazine Ahmadzaï explained that the recorded version was almost the same to the final mixed track present forMusic.[5] For "Impressive Instant", Stent and Ahmadzaï tried to mix it first from the Sony digital tracks but failed to get the original sound of the demo due to thecompression that was present. So Stent included the music from Ahmadzaï'sYamaha 02R mixer, including the bass,loops, and the kick.[5] Along with mixing the track atOlympic Studios, London, themastering was done by Tim Young atMetropolis Studio. Other engineers working on the track included Mark Endert, Sean Spuehler, Tom Hannen and Tim Lambert.[6]
Larry Flick fromBillboard described "Impressive Instant" as a "club-savvy stomper" containing futuristic keyboard lines, with Madonna's vocals changing from "distorted, robotic lines" to "playful, child like chants".[3] The song is a mixture ofacid techno,pop-trance,electropop andelectro house.[7][8][9][10] According to the sheet music published at Musicnotes.com, "Impressive Instant" is set in the time signature of common time with a moderately fasttempo of 123 beats per minute. It is composed in thekey ofC major with Madonna's vocals ranging from A3 to A4. The song follows a basic sequence of Am–G–Am–G–Am as itschord progression.[11]
Rikky Rooksby, author ofThe Complete Guide to the Music of Madonna, explained that "Impressive Instant" began with theequalizer turned down, so that the amount oftreble is very less initially.[12] Madonna's vocals are heavily processed and is accompanied by a crackling sound, which has a "tactile roughness" therefore making the mix sound "like a musical sandpaper", Rooksby wrote. The vocals are often isolated and are backed by laser noises and anoctave bass. A "burbling"synth arrives at the 2:30 mark, and then thechorus of "I'm in a trance" is repeated, ending the song with a solo vocal phrase.[12]
The song has lyrics like "I like to singy, singy, singy, Like a bird on a wingy, wingy, wingy", as electronic keyboard riffs and dance beats swirl the whole composition.[3] Lyrically, "Impressive Instant" deals with love at first sight ("You're the one that I've been waiting for / I don't even know your name") and according to O'Brien, is "an abstract world of nonsense lyrics, disco balls and glitz".[7] It also talks about being in a trance and comparison with various cosmic phenomena in lines like "Cosmic systems in a twine, astral bodies drip like wine", but ultimately returns to the subject of dance.[12] DJPeter Rauhofer was commissioned to remix the track by Warner Bros. Records in April 2001; he transformed the song from techno toprogressive house.[13][14]
"Cher's 'Believe' andChristina Aguilera's 'Genie in a Bottle' both used some of the same electronic fillips as Madonna does onMusic. But Mirwais and Madonna push the cybervocals further. In 'Impressive Instant', a bouncy electro outer-space travelogue, Madonna is filtered, repitched, compressed, echoed and edited into sudden leaps; she slips in and out of the hallucinatory electronics with whimsical ease.
Stephen Thomas Erlewine fromAllMusic listed "Impressive Instant" as a top track from the album.[16] In a review of the album,Slant Magazine's Sal Cinquemani hailed it as "a joyous composition".[17] Michael Hubbard ofmusicOMH called the song "pure pop genius," saying the track "steals the show".[18] Gary Crossing fromDotmusic described the track as a "Sexy, bass-heavy monster of a floor-filler with cheesy synths, robotic voices and whispers aplenty" while complimenting the line "I like to singy singy singy".[19] This view was shared by Victoria Segal fromNME who complimented Ahmadzaï's production technique and blending disco sounds withvocoder effects.[20] Barry Walters fromRolling Stone called the song "improvisional", and described it as "[roaring] like a rock rocket ship, then [purring] while a digitally tweaked [Madonna] squeaks".[21]David Browne fromEntertainment Weekly felt that the verses of "Impressive Instant" has Madonna's "dippiest lyrics in ages", and also complimented Ahmadzaï's fusion of hard disco beats and contorting vocals.[22]Greg Kot fromChicago Tribune credited Madonna for paying homage to dance music with "Impressive Instant" and explaining that:
Though Madonna is often overshadowed by her producers, she has her moments, and she is never more inspired than on the so-silly-it's-great 'Impressive Instant', yet another homage to the music that leaves her and legions of followers 'spinning, baby, out of control'. She deserves credit for allowing her latest interpretation of that music to be bent, folded and so lovingly mutilated by her collaborators, and when she chirps, 'I like to singy singy singy/Like a bird on a wingy wingy wingy', I can envision discos from Stockholm to Sacramento going bonkers with her.[23]
Gary Mullholland fromThe Guardian felt that Madonna's indomitable persona was mostly hidden beneath the layers of electronic and vocoder effects, except in songs like "Impressive Instant" with the lines like "'I like to singy singy singy', making the first half ofMusic interesting.[24]BBC's John Hand noticed Ahmadzaï's "quirky" influence in the production of the track; he also called it a club and dancey song.[25] Michael Paoletta fromBillboard found "Impressive Instant" as "vibrant and uplifting in tone".[26] Alex Pappademas fromSpin noted the difference of Madonna's endeavors withRay of Light and its introspective mood and the fun-filled, joyous nature of songs like "Impressive Instant" inMusic.[27]The Village Voice's Ben Dellio complimented the alliteration and the elasticbassline of the song, saying that it would have been a better album opener than the title song.[28] Ben Greenbank from Sputnikmusic gave a mixed review, saying that although "Impressive Instant" and "Runaway Lover" fromMusic were decent songs, they did not have anything special about them.[29] In 2019,Queerty listed "Impressive Instant" as one of the "14 most bizarre, most batshit crazy songs ever recorded" by the singer.[30] Samuel R. Murrian fromParade ranked it at number 99 on his list of Madonna's 100 greatest songs, calling it a "bizarre, trance-inducing electronic symphony".[31]
"Impressive Instant" was not released commercially and was not promoted to radio; therefore it did not appear on anysales orairplay charts ofBillboard.[32] It was released to dance clubs as a promo-only single with remixes byPeter Rauhofer on September 18, 2001.[33][34] The song debuted on theHot Dance Music/Club Play chart at number 25 on the issue dated October 27, 2001, becoming the "Hot Shot Debut" of the week.[35] The next week, it moved 13 places to number 12 on the chart.[36] The following week, it entered the top-ten at number four.[37] On theBillboard issue dated November 17, 2001, "Impressive Instant" reached the top of the chart, becoming Madonna's 27th number-one song on this chart, the most for any artist.[32] It was the artist's 36th top-ten song on the Hot Dance Music/Club Play tally and her seventh consecutive chart topper, dating from "Nothing Really Matters" in 1999, followed by "Beautiful Stranger" (1999), "American Pie" and "Music" in 2000, and "Don't Tell Me" and "What It Feels Like for a Girl" in 2001.[38][39]
Madonna first performed "Impressive Instant" during the promotional tours forMusic.[40] The first of these, was on November 5, 2000, atRoseland Ballroom in New York City, and the other on November 29, 2000, atBrixton Academy in London. Accompanying musicians performing with Madonna included Ahmadzaï on guitar and longtime backing singersNiki Haris andDonna De Lory.[41] Roseland's secondary stage was used for the performance and was decked as aneo-Western wonderland, with bales of hay, yellow-lit horseshoes and silver cacti throughout the lobby and entrance.[42] The stage was draped in anAmerican flag. As the music started, the flag lifted to reveal a white Fordpickup truck from which Madonna emerged, singing "Impressive Instant". Bare-chested male dancers encircled her, as she posed on the hood of the truck and danced.[40] The vocoder effects on Madonna's voice was removed for the live performance, which Jennifer Vineyard fromRolling Stone felt made the singer's vocals sound "less ridiculous".[42] A similar performance was enacted at Brixton Academy.[43]
When Madonna embarked on herDrowned World Tour in 2001, "Impressive Instant" was added as the second song in theset list.[44] The costumes were designed byJean-Paul Gaultier, and had varied accessories like spikeddog collars, Swarovski crystal-encrusted bracelets and tattered tops.[45] Madonna opened the show with thepunk section, wearing tattered black garments and a tartankilt and belting out the first song, "Drowned World/Substitute for Love".[46] As the song ended, she started with "Impressive Instant", accompanied by her dancers wearing gas masks and encased in rolls of black mesh, chasing the singer around the stage.[47][48] According to Stuart Lenig, author of the bookThe Twisted Tale of Glam Rock, Madonna merged choreography with narrative in the performance, as she and her dancers crossed the stage.[49] The 1984-style robotic movements denotedfascism with the dancers stalking and then trying togrope Madonna; in the end one dancer dressed as a robot grabbed a big hosepipe and thrust it between the singer's legs, as it emittedfog towards the audience.[49][50] Lenig deduced this an act of achievingorgasm orurination towards the crowd.[49] Santiago Fouz-Hernández, one of the authors of the book,Madonna's Drowned Worlds, found similarities with Madonna's exploration of lesbian culture from her earlier work, in the performance of "Impressive Instant".[51] The placement of the fogging machine between her legs were seen as symbolism forphallus andejaculation, and an example of the singer's insistence on portraying masculinity.[51][52]
BiographerJ. Randy Taraborrelli, author ofMadonna: An Intimate Biography, gave a positive review of the performance saying that "defiance being a rock attitude, and one embraced by Madonna, she didn't hesitate in wanting her public to know that she hasn't mellowed over the years".[50] Casper Llewellyn Smith fromThe Daily Telegraph felt that with the performance of the song, the Drowned World show "picked up pace".[47] In a review forLos Angeles Times, criticGreg Kot said that the "ballistic" response of the audience to the performance of "Impressive Instant" and another song "Candy Perfume Girl" confirmed the crowd's satisfaction regarding the show.[53] A similar review was given by Sal Cinquemani fromSlant Magazine, who described the performance as a "virulent and possessive dance routine", which set the tone for the whole show.[54] Alex Needham fromNME compared the performance with those byThe Royal Ballet.[48] Todd Ramlow fromPopMatters criticized Madonna's vocals onstage feeling that she sounded flat during the lowernotes of the song. The electronic effects used was received negatively by Ramlow, who felt that the singer should have opted for the addition of backing vocalists.[55] The performance of the song on August 26, 2001, atThe Palace of Auburn Hills, outside of Madonna's hometown of Detroit was recorded and released in the livevideo album,Drowned World Tour 2001 on November 13, 2001.[56]
Credits and personnel adapted fromMusic album liner notes.[6]
| Chart (2001) | Peak position |
|---|---|
| USDance Club Songs (Billboard)[57] Peter Rauhofer's Universal Club Mix | 1 |
Well, it's a bit complicated when the choices of the artist and the ones of the record company don't match ...
...to electro-pop oddities like "Impressive Instant"...[dead link]
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