Illit (/ˈaɪlɪt/;EYE-lit;Korean:아일릿;RR:Aillit; stylized inall caps) is a South Koreangirl group. It was formed by Belift Lab, a sub-label ofHybe, through the 2023JTBC survival competition showR U Next?. The group consists of five members – Yunah, Minju, Moka, Wonhee, and Iroha. The group debuted on March 25, 2024, with theextended play (EP)Super Real Me.
The name I'll-It (previously) was introduced during the live broadcast of the final episode ofR U Next?. In the episode, it was explained that the name "represents choosing your own verb to put betweenI'll andIt", supposedly conveying the ability of the members to act and make decisions independently.[2]
TheJTBC seriesR U Next? aired for ten episodes from June 30, through September 1, 2023, in which 22 contestants competed to debut in a six-member girl group underBelift Lab,[3] their first girl group, and the fourth girl group to debut under Hybe, afterfromis 9 (now under ASND),[4]Le Sserafim andNewJeans.[5] The final episode saw the formation of the group's six-member lineup, with two members being selected by the public, and four being selected by the company's producers.[6] The final lineup of Wonhee,Youngseo, Minju, Iroha, Moka, and Yunah, was unveiled at the end of the broadcast.[7] On January 5, 2024, Belift Lab announced Youngseo was leaving the group. Previously, Youngseo and Belift Lab had discussed the future activities of her and her group and had decided with mutual agreement to terminate her contract and leave the group before its debut.[8]
On February 13, 2024, Belift Lab confirmed that Illit would be debuting in March.[9] On February 21, it was confirmed again that Illit would debut on March 25 with their first extended play, with Hybe's chairmanBang Si-hyuk participating as producer of their album.[10] On February 26, the agency announced the name of Illit's first extended playSuper Real Me, with pre-orders opening on the same day as the announcement. On February 28, Illit made their first public appearance as a group at theAcne Studios show duringParis Fashion Week,[11] making them the first K-pop artist to appear at the event prior to their official debut.[12] The tracklist ofSuper Real Me was revealed a week later on March 9, with "Magnetic" serving as the lead single.[13] A total of four tracks, including "Magnetic", would be released. The three other tracks on the album are "My World", "Midnight Fiction", and "Lucky Girl Syndrome".[14][15] The teaser for the music video of their upcoming debut single "Magnetic", was officially released on March 22.[16]
Eight days after the debut of Illit, "Magnetic" entered fourU.S.Billboard charts.[17] Illit became the first K-pop group to enter the UK Official Singles with their debut single, which peaked at number 80.[18] On April 16, Illit became the fastest K-pop act to appear on theBillboard Hot 100, when "Magnetic" debuted at number 91.[19] "Magnetic" also became the first debut song by a K-pop act to appear on the Hot 100.[20][21] The music video for the track "Lucky Girl Syndrome" was released on April 17.[22] In May 2024,Super Real Me entered theBillboard 200 chart at number 93. Additionally, Illit also peaked at number 41 on theBillboardArtist 100 chart, and peaked at number two on the Emerging Artist chart.[23] On June 28,Billboard named Illit as their first ever "K-Pop Rookie of the Month".[24][25] On July 10, the music-themedGrammy Museum inLos Angeles, California announced that a special K-pop exhibit will take place in August 2024, displaying the accessories and performance gear worn by artists under Hybe, including Illit.[26]
On September 23, Belift Lab confirmed that the group would release their second extended playI'll Like You on October 21.[27] A comeback album showcase took place two days after the album's official release date.[28] The album debuted on theBillboard 200 chart and ranked 94th on the list.[29] On November 22, Illit released the English version of "Tick-Tack", titled "Baby It's Both" featuringAva Max.[30]
2025–present:Bomb, Japanese debut andNot Cute Anymore
On February 14, 2025, Illit released their first original Japanese song "Almond Chocolate",[31] which was included in the soundtrack of the Japanese live-action movieIt Takes More Than a Pretty Face to Fall in Love, based on the manga of thesame name.[32] A Korean version of the song was later released on March 10.[33] In May, Illit members Yunah and Minju were announced to be featured in the song "See U Tonight" by American singerKylie Cantrall from her first extended playB.O.Y.[34]
On May 19, Belift Lab confirmed that the group would release their third extended playBomb on June 16.[35] The group held a showcase on the EP's release date, performing the lead single "Do the Dance" for the first time.[36] A music video for "Jellyous" was released on July 6,[37] which was followed by the release of a version of the song featuring Canadian singer Sophie Powers in August.[38]
On July 14, Belift Lab announced that Illit would be releasing their first Japanesemaxi single "Toki Yo Tomare" (時よ止まれ;lit.'Stop time') on September 1.[39] The single consists of four songs: two new songs, "Toki Yo Tomare" and "Topping", alongside a Japanese version of "Do the Dance", and "Almond Chocolate" which was previously released in February.[40] "Topping" was pre-released on August 11.[41] On November 4, Illit released "Secret Quest", serving as the ending theme song for the animated seriesPokémon Horizons – Rising Hope[42] Their first single album,Not Cute Anymore, was released on November 24.[43] On January 13, 2026, Illit released their second Japanese single "Sunday Morning", which serves as the opening theme for the Japanese animated series'Tis Time for "Torture," Princess.[44][45]
Illit debuted with a concept based on the "authentic feelings of teenage girls", differing from "complex" backstories often presented in previous K-pop acts.[46]Pop culture critic Kim Do-heon suggested that Illit's success can be attributed to their emphasis on the "theme of relatability," which contributed to the development of their musical identity.[47]
In April 2024, Illit's management and producers were publicly accused of plagiarism byNewJeans' executive producerMin Hee-jin.[48][49] Illit's management refuted the allegations and filed a complaint for defamation.[50] Later in October, Belift Lab CEO Kim Tae-ho appeared at theNational Assembly where he further refuted the claims.[51]
In March 2024, Illit was selected as the new face ofAcne Studios' SS24 global campaign.[52] On March 28, the group was selected as the new Y brand model ofKT Y.[53][54] Wonhee was announced as a new model for Japanese sports drinkPocari Sweat in April.[55] On May 1, Illit became the new model for the French cosmetics brandBioderma,[56] and on May 28, the group was announced as the new model for the American footwear companyCrocs.[57]
On February 10, 2025, Moka and Iroha were announced as new Tone Up UV ambassador for La Roche-Posay.[58] On March 8, Illit was announced as the new brand ambassador forLacoste Japan.[59] On March 26, it was announced that Illit became the new face of Pocari Sweat.[60] On July 3, it was announced that Illit became the official brand ambassador of Candy Magic, a contact lens brand from Japan.[61] On July 10, it was announced that Illit became the new ambassador ofM&M's in Asia, being the first K-pop group involved with the brand.[62] On August 1,Superdry & Co announced that the group would be the new ambassador of the brand in Korea.[63] On September 29,Uniqlo announced that the group would be the new ambassador of the brand in Japan.[64] On October 22, Illit was appointed as the ambassador for Hoshino Resort.[65]
^Jeong, Seung-min (September 2, 2023).'알유넥스트' 여정 마무리...하이브 차기 걸그룹 '아일릿' 결성 ['RU Next' journey concludes... Hybe's next girl group 'Illit' formed].MHN Sports (in Korean).Archived from the original on September 2, 2023. RetrievedSeptember 2, 2023.
^ab하이브 새 걸그룹 누구?...'알유넥스트', 티저 영상 공개 [Who is Hybe's new girl group?...'RU Next', teaser video released].MBN (in Korean). June 7, 2023.Archived from the original on June 20, 2023. RetrievedSeptember 1, 2023 – viaNaver.
^Ahn, Jin-young (March 9, 2024).'하이브 막내딸' 아일릿, 데뷔 타이틀 곡은 'Magnetic' ['Hybe's youngest daughter' Illit, debut title song is 'Magnetic'].Munhwa Ilbo (in Korean).Archived from the original on March 10, 2024. RetrievedMarch 10, 2024 – viaNaver.
^Lee, Yu-na (June 30, 2024).아일릿, 美 빌보드 '이달의 K-팝 루키' 선정..."전례 없는 기록 세워"[공식] [Illit, selected as 'K-Pop Rookie of the Month' by Billboard in the US... "Setting an unprecedented record" [Official]].Sports Chosun (in Korean).Archived from the original on June 30, 2024. RetrievedJune 30, 2024 – viaNaver.
^Seo, Hyung-woo (September 23, 2024).아일릿, '아윌 라이크 유'로 컴백...'마그네틱' 열풍 이어간다 [Illit, comeback with 'I'll Like You'... continue on with the craze of 'Magnetic'] (in Korean).Sports Kyunghyang.Archived from the original on September 23, 2024. RetrievedSeptember 23, 2024 – viaNaver.
^Lee, Seon-myeong (November 22, 2024).아일릿 'Tick-Tack' 영어버전 나온다···글로벌 저격 [Illit's "Tick-Tack" English version released...global target].Sports Trends (in Korean). RetrievedNovember 22, 2024 – viaNaver.
^ILLIT、洗練された表情で魅了 日本初オリジナル楽曲Almond Chocolateソロビジュアル公開 [Illit, captivating with their sophisticated expressions, releases solo visuals for their first original song in Japan, "Almond Chocolate"].Oricon. February 11, 2025.Archived from the original on February 14, 2025. RetrievedFebruary 14, 2025.
^宮世琉弥&久間田琳加、"夢の映画館デート"写真公開 『顔好き』初日舞台あいさつ&ILLIT登壇決定 [Ryuya Miyase & Rinka Kumagaya releasedIt Takes More Than a Pretty Face to Fall in Love on the opening stage greeting day, with Illit as guests. Photos for the "dream movie theater date" released.].Oricon. February 14, 2025.Archived from the original on February 14, 2025. RetrievedFebruary 14, 2025.
^Seon, Mi-gyeong (March 10, 2025).아일릿, 'Almond Chocolate' 한국어 버전 오늘(10일) 발표 [Illit released Korean version of 'Almond Chocolate' today on March 10] (in Korean). Osen.Archived from the original on March 11, 2025. RetrievedMarch 11, 2025 – viaNaver.
^Hwang, Hye-jin (May 19, 2025).아일릿, 6월 16일 컴백 확정...미니 3집 'bomb' [Illit confirmed comeback on June 16 with 3rd mini album 'bomb'] (in Korean). Newsen. RetrievedMay 19, 2025 – viaNaver.
^Lee, Da-gyeom (July 14, 2025).아일릿, 9월 1일 일본 데뷔 확정 [Illit, Japanese debut confirmed on September 1st].Maeil Business Newspaper (in Korean). Maekyung Media Group.Archived from the original on July 14, 2025. RetrievedJuly 14, 2025 – viaNaver.
^Son, Bong-seok (July 30, 2025).ILLIT(아일릿), 日 첫 싱글서 '숏폼 강타' 아티스트들과 협업 [Illit collaborates with artists who are "short-form hitters" for their first Japanese single].Sports Kyunghyang (in Korean). Kyunghyang Co.Archived from the original on August 6, 2025. RetrievedAugust 6, 2025 – viaNaver.
^Kang, Joo-hee (August 11, 2025).아일릿, 일본 데뷔 앞두고 수록곡 '토핑' 선공개 [Illit brought pre-release song "Topping", a track from upcoming Japanese debut] (in Korean).Newsis.Archived from the original on August 11, 2025. RetrievedAugust 11, 2025 – viaNaver.
^Geum, Bit-na (November 4, 2025).아일릿, 4일 '포켓몬스터' 새 시즌 OST '비밀찾기' 가창..."동심으로 돌아가" [Illit will sing "Secret Quest" as OST to the new "Pokemon" series on November 4, signifying "return to childhood"]. MK Sports. RetrievedNovember 30, 2025 – via Nate.
^Lee, Min-ji (October 27, 2025).아일릿, 11월 24일 싱글 1집 'NOT CUTE ANYMORE' 발매 [공식] [Official: Illit will release 1st single album 'Not Cute Anymore' on November 24] (in Korean). Newsen. RetrievedOctober 27, 2025 – viaNaver.
^KT, Y 브랜드 모델로 '아일릿' 발탁..."신규 광고 선보여" [KT Selects 'Illit' as Y Brand Model... "Introducing New Advertisement"].BIGDATAnews (in Korean). March 29, 2024.Archived from the original on June 4, 2024. RetrievedMarch 29, 2024.
^KT Y브랜드 새 광고 모델에 걸그룹 아일릿 [Girl group Illit is the new advertising model for KT Y brand].ZDNET Korea (in Korean). March 29, 2024.Archived from the original on April 4, 2024. RetrievedMarch 29, 2024.
^Park, Jeong-sik (May 11, 2024).프랑스 더모 코스메틱 브랜드 바이오더마, 걸그룹 아일릿 (Illit) 모델 발탁] [French cosmetics brand Bioderma appoints girl group Illit as its new model].bkn24 (in Korean).Archived from the original on May 11, 2024. RetrievedMay 11, 2024.
^크록스와 아일릿이 함께한 순간 [The moment when Crocs and Illit came together].WKOREA (in Korean). May 28, 2024.Archived from the original on May 28, 2024. RetrievedMay 28, 2024.
^Choi, Yi-jung (March 19, 2024).'하이브 막내딸' 아일릿, 방시혁 프로듀싱 데뷔곡 'Magnetic' 무대 최초 공개 ('M2') ['Hybe's youngest daughter' Illit, Bang Si-hyuk-produced debut song 'Magnetic' stage revealed for the first time ('M2')] (in Korean). Osen.Archived from the original on March 1, 2025. RetrievedMarch 1, 2025 – viaNaver.
^Go, In-hye (October 10, 2023).아일릿, 좌충우돌 첫 여행 리얼리티...'아일 라이크 잇' [Illit, first travel reality show with ups and downs...'I'll Like It'] (in Korean).Newsis.Archived from the original on November 18, 2023. RetrievedOctober 24, 2023 – viaNaver.
^Seon, Mi-kyung (February 14, 2024)."데뷔만 남았다"..아일릿, 리얼 버라이어티 마지막 회 공개 ["Only debut left"..Illit, last episode of real variety show released] (in Korean). Osen.Archived from the original on June 13, 2024. RetrievedFebruary 14, 2024 – via ChosunBiz.
^Hwang, So-young (June 19, 2024).꿈이 현실로..아일릿 데뷔기 'SUPER REAL ILLIT' 첫 공개 [Dreams become reality..Illit's debut story 'SUPER REAL ILLIT' first reveal] (in Korean). JTBC News.Archived from the original on March 1, 2025. RetrievedMarch 1, 2025 – viaNaver.
^Moon, Wan-sik (June 25, 2024).아일릿, 자체 콘텐츠 'Super Illit'으로 돌아온다 [Illit returns with its own content 'Super Illit'] (in Korean). StarNewsKorea.Archived from the original on June 25, 2024. RetrievedJune 25, 2024.
^Ahn, Tae-hyun (July 4, 2024).아일릿, 새 자체 콘텐츠 선보인다...오늘 '아일릿의 밤' 공개 [Illit, presents new original content...'The Night of Illit' released today] (in Korean). News1.Archived from the original on July 4, 2024. RetrievedJuly 4, 2024 – viaNaver.
^Seon, Mi-gyeong (January 21, 2025).아일릿, 겨울방학 여행 간다..엉뚱발랄 여고생 여행기 [Illit, going on a winter vacation trip... Travel story of quirky and lively high school girls] (in Korean). Osen.Archived from the original on January 24, 2025. RetrievedJanuary 24, 2025 – viaNaver.
^Illit、〈Rakuten GirlsAward 2024〉で日本初パフォーマンス 華々しいステージで魅了 [Illit's first performance in Japan at Rakuten GirlsAward 2024 captivates with a spectacular stage performance].CDJournal (in Japanese). May 4, 2024.Archived from the original on May 6, 2024. RetrievedMay 4, 2024.
^Illitが魅せた！Rakuten GirlsAward 2024 S/Sで日本初ステージ 日本のファンに会えてうれしい [Illit puts on a great show! The first stage in Japan at "Rakuten GirlsAward 2024 S/S" "I'm happy to meet my Japanese fans"].Yorozu News (in Japanese). May 3, 2024.Archived from the original on May 5, 2024. RetrievedMay 3, 2024.
^Illit Girls Awardで日本初パフォーマンス！故郷でのステージに感慨深い想いも [First performance in Japan at Illit's "GirlsAward"! Feeling emotional about performing on stage in her hometown].Kstyle (in Japanese). May 4, 2024.Archived from the original on May 6, 2024. RetrievedMay 4, 2024.
^Bae, Hyo-joo (March 22, 2024).소녀시대 태연→아일릿까지...'KCON JAPAN 2024' 라인업 공개 [Girls' Generation Taeyeon → Illit... 'KCon Japan 2024' lineup revealed].ChosunBiz (in Korean).Archived from the original on June 14, 2024. RetrievedMarch 22, 2024.
^Bae, Hyo-joo (May 14, 2024).뉴진스-아일릿 한 자리에 'K-WAVE 콘서트 인기가요' 라인업 [NewJeans - Illit 'K-WAVE Concert Inkigayo' lineup in one place].Newsen (in Korean).Archived from the original on June 14, 2024. RetrievedMay 14, 2024.
^Park, Se-yeon (June 16, 2024).아일릿, '위버스콘' 오프닝 "데뷔 첫 페스티벌, 소원 성취" [Illit, 'Weverse Con' opening "First festival since debut, wish fulfillment"].ISPlus (in Korean).Archived from the original on June 16, 2024. RetrievedJune 16, 2024.
^Kang, Joo-hee (June 14, 2024).'음악중심' 인 재팬, 협찬·광고사도 뜨거운 관심...티켓 '하늘의 별 따기' ['Music Core' in Japan, sponsors and advertisers are also showing great interest... Ticket 'picking stars in the sky'].ISPlus (in Korean).Archived from the original on June 14, 2024. RetrievedJune 14, 2024.
^櫻井翔総合司会『The Music Day』出演者第1弾25組発表 Starto 勢7組、Number_i、ミセス、吉川晃司も [The first batch of 25 performers for "The Music Day" hosted by Sho Sakurai has been announced, including 7 groups from Starto, Number_i, Mrs., and Koji Kikkawa].Oricon (in Japanese). June 22, 2024.Archived from the original on June 23, 2024. RetrievedJune 22, 2024.
^Ji, Seung-hoon (June 20, 2024).아일릿, 데뷔 후 첫 중화권 음악 페스티벌 출격...단독 무대 [Illit appears at the first Greater China Music Festival since debut...solo stage].Star Today (in Korean).Archived from the original on June 20, 2024. RetrievedJune 20, 2024 – viaNaver.
^Ahn, Yoon-ji (July 10, 2024).'2024 SBS 가요대전' NCT 127·잔나비 출격..최종 라인업 완성 ['2024 SBS Gayo Daejun' NCT 127 and Jannabi to appear.. Final lineup complete].StarNewsKorea (in Korean).Archived from the original on July 13, 2024. RetrievedJuly 10, 2024.
^Jeong, Hyeon-tae (July 12, 2024).아일릿·NCT WISH→QWER·영파씨...'케이 월드 드림 어워즈' 1차 라인업 < 연예 < 문화 < 기사본문 [ILLIT·NCT WISH→QWER·Youngpa C...'K World Dream Awards' 1st lineup < Entertainment < Culture < Article].Slist (in Korean).Archived from the original on July 12, 2024. RetrievedJuly 12, 2024.
^MUSIC BANK日本公演が今年も決定！12月福岡で2days開催へ...第1弾でStray Kids、ATEEZ、NewJeansほか8組を発表 ["MUSIC BANK" Japan tour confirmed again this year! 2 days in Fukuoka in December... 8 groups including Stray Kids, ATEEZ, NewJeans announced for first wave].Kstyle (in Japanese). August 7, 2024.Archived from the original on August 7, 2024. RetrievedAugust 7, 2024.
^TWICE LE SSERAFIM ILLIT TOMORROW X TOGETHER 全グループ白衣装に喪章で紅白出場 務安国際空港での航空機事故に哀悼の意 [Twice, Le Sserafim, Illit and Tomorrow X Together all wore white clothes and signs of mourning and participated in the Kōhaku program. Condolences for the aircraft accident at Muan International Airport].Nlab (in Japanese). ITmedia. December 31, 2024. RetrievedJanuary 2, 2025.
^Ahn, Taehyun (May 31, 2025).보아부터 엔하이픈까지...'위버스콘' 진정한 K팝 축제 [N현장](종합) [From BoA to Enhypen... 'Weverse Con', a true K-pop Festival [N-site] (Comprehensive)].News1 (in Korean).Archived from the original on May 31, 2025. RetrievedMay 31, 2025.
^Hwang, Hye-jin (February 22, 2025).엔하이픈 '디 어워즈' 대상 포함 5관왕, 라이즈·제로베이스원 4관왕 [Enhypen received 5 trophies at 'D Awards' including the grand prize, Riize and Zerobaseone received 4 trophies].Newsen (in Korean). RetrievedFebruary 24, 2025.
^Lee, Min-ji (January 17, 2025).'디 어워즈' BTS→스키즈, 베스트 그룹 인기상 상위권 경쟁 후끈 ['D Awards' BTS → SKZ, Competition for the Top Spots in the Best Group Popularity Award].Newsen (in Korean).Archived from the original on January 26, 2025. RetrievedJanuary 25, 2025.
^Park, Jeong-seon (January 5, 2025).[39회 골든] 초신성이 된 에스파, 음원 부문 대상 영예...축제 앞서 애도의 시간 [[39th Golden] aespa, who became a supernova, honored with the grand prize in the music category... Time of mourning before the festival].JTBC News.Archived from the original on January 5, 2025. RetrievedJanuary 5, 2025.
^Lee, Tae-soo (January 5, 2025).에스파, 골든디스크어워즈 음원 부문 대상 등 2관왕 [aespa Wins 2 Awards including Grand Prize in the Music Category at the Golden Disc Awards].Yonhap News Agency.Archived from the original on January 5, 2025. RetrievedJanuary 5, 2025.
^Kim, Ji-hye (February 15, 2025).2025 한터뮤직어워즈]에스파, 불참에도 대상..TXT '5관왕' "빅히트 감사"(종합) [2025 Hanteo Music Awards] Aespa won the grand prize even though they did not attend...TXT '5 Awards' and 'Big Hit Thank You' (Roundup)].Herald POP (in Korean). Archived fromthe original on February 16, 2025. RetrievedFebruary 15, 2025 – viaNaver.
^Lee, Sung-mi (December 20, 2024).'HMA 2024', 부문별 본상 투표 시작→팝업까지...다채로운 이벤트 진행 ['HMA 2024' Starts Voting for Main Prize by Sector → Up to Pop-Up...Various events are held].Biz Enter (in Korean).Archived from the original on January 2, 2025. RetrievedJanuary 2, 2025.
^Han, Hae-jin (November 27, 2024).'한터뮤직어워즈 2024', '후즈팬덤상' 투표 시작..TOP 40 아티스트 발표 ['Hanteo Music Awards 2024' and 'Who's Fandom Awards' voting begins... Top 40 artists announced].Star News Korea (in Korean).Archived from the original on January 2, 2025. RetrievedJanuary 2, 2025.
^Yoo, Da-yeon (April 8, 2024).코리아 그랜드 뮤직 어워즈, 첫 발판을 위해 '트렌드 오브 더 이어'를 뽑는다...팬 투표 100% 반영[공식] [Korea Grand Music Awards to selects 'Trend of the Year' for the first time...100% reflection of fan votes [Official]] (in Korean). Sports Seoul. RetrievedOctober 9, 2024 – viaNaver.
^Lee, Jae-hoon (February 6, 2025).단편선 순간들·에스파, '한국대중음악상' 6·5개 부문 후보 [Danpyunsun and the Moments Ensemble and Aespa, 6·5 Nominations for the 'Korean Music Awards'] (in Korean).Newsis.Archived from the original on February 6, 2025. RetrievedFebruary 6, 2025 – viaNaver.
^Park, Seo-yeon (November 30, 2024).에스파, 대상 3개 싹쓸이 '7관왕'...(여자)아이들, 대상 소감 중 "재계약 완료" 발표 [MMA 2024](종합) [Aespa wins 7 awards, sweeping 3 grand prizes...(G)I-DLE announces "contract renewal completed" during grand prize speech [MMA 2024] (comprehensive)] (in Korean). My Daily.Archived from the original on November 30, 2024. RetrievedNovember 30, 2024 – viaNaver.
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