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| Type | Broadcast television network Former pay television channel |
|---|---|
| Country | |
First air date | 1 October 2007 |
| Availability | Nationwide, viafree-to-air television anddirect-to-home services. |
| Founded | 1 October 2007 byGrupo Abril |
| Headquarters | Av. Prof. Alfonso Bovero, 52 –Sumaré,São Paulo |
| Owner | Abril Radiodifusão (Grupo Abril; 2007-2009; 2013-2015) Spring Comunicação (2015-present) |
Launch date | 1 October 2007 (as a pay TV channel) 1 October 2013 (relaunch, replacingMTV Brasil) 28 November 2021 (relaunch, replacingLoading) |
| Dissolved | 20 July 2009 (first iteration) |
Former names | MTV Brasil, Ideal TV, Loading |
| Channel 11 | |
| Channel 227 (DTH) Channel 19/27 (cable) | |
| Channel 20/31 | |
| Channel 174/370 | |
Official website | idealtv.com.br |
| Replaced | MTV Brasil (2013 relaunch) Loading (2021 relaunch) |
| Replaced by | Loading (except on analog satellite television) |
Ideal TV (also called theTV Ideal or justIdeal) is a Brazilian broadcast television channel with 24 hours of programming dedicated to professional Brazilians. It made its first broadcast exclusively by subscription television on 1 October 2007, at 20:30. The channel closed on Monday, 20 July 2009.
On 1 October 2013 the channel returned to broadcast television, replacingMTV Brasil, which was operated byGrupo Abril. The channel went on the air 00:01, replacing MTV Brasil which is now just calledMTV, now operated byViacomCBS.
Information and entertainment are the formula to attract an audience of professionals who live the daily challenge of showing good results for the company remain competitive in the labor market and still have time for personal life. The schedule consists of three core programs: business management, career management and good living. With this, the Ideal TV falls within the segment, as recent definition of the English newspaperFinancial Times, "business television", niche TV that is becoming highly popular in Europe and United States. The initial grid has 18 self-produced programs, and other purchased of producing national and international (including theBBC).
At 23:59 on 20 July 2009, the Ideal TV ceased transmissions. But then at 00:01 on 1 October 2013, Ideal TV resumed transmissions, replacing the channel space used byMTV Brasil.
On 7 December 2020, Ideal TV was replaced byLoading, which focuses on pop culture, geek culture and Asian productions such as Anime, Tokusatsu, Korean drama and K-Pop music as well as films, videogames and eSports. Original content would also be produced for the network. Ideal TV stayed on analogue satellite feeds where it remain unchanged.