2018 single by Kanye West and Lil Pump featuring Adele Givens
"I Love It " is a song by American rappersLil Pump andKanye West , featuring guest vocals by American comedianAdele Givens , using snippets from her 1992 episode ofDef Comedy Jam . The song was produced by West alongsideDJ Clark Kent and frequent Lil Pump collaborator CBMix, with additional production byRonny J . The song premiered at the2018 Pornhub Awards . "I Love It" reached number one in Canada, Finland, New Zealand and Sweden, as well as the top 10 in Australia, the United Kingdom and the United States. The song is the third single from Lil Pump's second studio album,Harverd Dropout (2019).
Background and release [ edit ] Kanye West was the creative director of the inauguralPornhub Awards on September 6, 2018.[ 2] After a live performance withTeyana Taylor , West later premiered the music video for his new song with Lil Pump.[ 2] West raps in a sexually explicit way in it that mirrors how he performed in the songs "I'm In It " (2013) and "XTCY " (2018).[ 1]
A remix withGOOD Music signeeValee has also been recorded but has yet to be released.[ 3] An edited version of the song known as "I Love It (Freaky Girl Edit)" was released to theiTunes Store on September 7, 2018, which West and Pump performed live onSaturday Night Live on September 29.[ 4] [ 5] The song was originally intended to be on West's ninth studio albumYandhi shortly after the performance,[ 6] but the album suffered from multiple delays and was eventually scrapped. When Pump shared the track list for his second studio albumHarverd Dropout on February 19, 2019, "I Love It" was shown to be the album's third track.[ 7]
The artwork was painted by Shadi Al-Atallah, who also painted the artwork for West's previous single "XTCY".[ 8] West asked Al-Atallah to paint the artwork using a color scheme inspired by aKerry James Marshall painting.[ 9]
The song was panned by music critics. Sheldon Pearce ofPitchfork described everything about it as what "feels like it belongs in aSaturday Night Live sketch about [West] that got cut".[ 10] West later expressed regret over making the track, stating in an interview withBig Boy's Neighborhood : "Oh, I bet youthe Devil was happy on that day."[ 11]
On September 13, 2018, DJDavid Morales accused West of stealing the bass line of "I Love It" from his remix ofAlexander O'Neal 's song"What Is This Thing Called Love?" .[ 12]
West's ex-girlfriendAmber Rose posted to herInstagram on September 18 accusing West and Pump of being inspired by herSlutWalk movement for the track, yet giving no credit.[ 13]
A still from the music video showing Kanye West (left) and Lil Pump (right) wearing giant rectangular body suits A music video for the single was premiered at the 2018 Pornhub Awards and features an appearance from Adele Givens.[ 14] West and Lil Pump wear giant, rectangular body suits reminiscent of characters from the video game platformRoblox [ 15] as they walk behind a giant Givens down a hallway lined with women covered in mesh cloth posing as statues, while Givens occasionally turns to give them stern looks. The women statues can be seen moving, breathing, and shifting throughout the video. The video was executive-produced bySpike Jonze and directed by West and Amanda Adelson.[ 16] [ 17] Shortly after the release, Jonze revealed the early sketches for it.[ 18] The music video garnered 76 million views globally in its first week surpassing "This Is America " byChildish Gambino as the biggest opening week onYouTube for ahip-hop video.[ 19] Soon after its release, the video became a popularinternet meme .[ 20]
Commercial performance [ edit ] In the United States, the song debuted at number six on the USBillboard Hot 100 ,[ 21] making it Kanye West's 17th top-ten song and Lil Pump's second top ten on the chart.[ 21] On May 16, 2019, "I Love It" was certified doublePlatinum by theRecording Industry Association of America (RIAA) for selling over two million units in the United States.[ 22]
In the United Kingdom, "I Love It" debuted at number three on theUK singles chart .[ 23] It serves as Kanye West's first single to reach the top five since 2015 collaboration "FourFiveSeconds " withRihanna andPaul McCartney , as well as his 19th top-ten song and Lil Pump's very first top ten on the chart.[ 24] [ 25] The single was certified Gold in the UK on December 14, 2018, by theBritish Phonographic Industry (BPI).[ 26]
In Canada, the song debuted at number one on theCanadian Hot 100 , making it West's third and Lil Pump's first number-one single.[ 27]
"I Love It" – 2:08 "I Love It" (Freaky Girl) (Edit) – 2:08 Credits and personnel [ edit ] Credits adapted fromTidal .[ 29]
Chart (2018) Position Australia (ARIA)[ 67] 89 Belgium Urban (Ultratop Flanders)[ 68] 28 Canada (Canadian Hot 100)[ 69] 78 Denmark (Tracklisten)[ 70] 91 Estonia (Eesti Ekspress )[ 71] 70 Hungary (Stream Top 40)[ 72] 53 UK Singles (Official Charts Company)[ 73] 95 US Hot R&B/Hip-Hop Songs (Billboard )[ 74] 56
Region Certification Certified units /salesAustralia (ARIA )[ 75] 3× Platinum 210,000‡ Brazil (Pro-Música Brasil )[ 76] 3× Platinum 120,000‡ Denmark (IFPI Danmark )[ 77] Platinum 90,000‡ France (SNEP )[ 78] Gold 100,000‡ Germany (BVMI )[ 79] Gold 200,000‡ Italy (FIMI )[ 80] Gold 25,000‡ New Zealand (RMNZ )[ 81] 2× Platinum 60,000‡ Poland (ZPAV )[ 82] Gold 25,000‡ Portugal (AFP )[ 83] Platinum 10,000‡ Spain (PROMUSICAE )[ 84] Gold 30,000‡ United Kingdom (BPI )[ 85] Platinum 600,000‡ United States (RIAA )[ 86] 2× Platinum 2,000,000‡ ‡ Sales+streaming figures based on certification alone.
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