ITV Breakfast Broadcasting Limited (previously known asGMTV Limited) is the nationalITVbreakfast television licensee,^[2] broadcasting in the United Kingdom. It became a wholly owned subsidiary ofITV plc in November 2009.^[3]

GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly-rebranded ITV Breakfast launching new weekday breakfast programmesDaybreak andLorraine on 6 September 2010. In March 2014, it was announcedDaybreak had been axed amid poor ratings. The programme was replaced on Monday 28 April 2014 byGood Morning Britain, reprising the title of a previous ITV early-morning programme. TheLorraine segment has not been affected by the changes.

At weekends, ITV Breakfast would air children's programming, asimulcast of the channelCITV, until August 2023, when kids programmes were moved toITVX andITV2.^[4] Daytime repeats are now broadcast during the earlier hours of the ITV Breakfast slot at weekends.

The talk showWeekend was broadcast on Saturdays and Sundays at 8:30 a.m. until 2017 when it didn't return after the Christmas break. It was hosted byAled Jones. Various other similar talk shows have aired in this slot, includingMartin & Roman's Weekend Best!.

ITV Breakfast Broadcasting Limited is a subsidiary of ITV Broadcasting Limited. The shows broadcast are produced by ITV Breakfast Ltd, a subsidiary ofITV Studios.^[5]

GMTV (1993–2000, 2009–2010)

• Monday to Thursday 06:00 – 08:30 (Friday 09:25)

GMTV Newshour (1997–2009)

• Monday to Friday 06:00 – 07:00

GMTV Today (2000–2009)

• Monday to Friday 07:00 – 08:30 (Friday 09:25)

GMTV with Lorraine (2009–2010)

• Monday to Thursday 08:30 – 09:25

Daybreak (2010–2014)

• 06:00 – 08:30 (2010–2012)
• 07:00 – 08:30 (2012–2014)

Good Morning Britain (2014–present)

• 06:00 – 08:30 (2014–2020)
• 06:00 – 09:00 (2020–2025)
• 06:00 – 09:30 (2026-present)

GMB Today (August 2017)

• 08:30 – 09:25

Good Morning Britain with Lorraine (March–July 2020, December 2021)

• 09:00 – 10:00

Lorraine (2010–present)

• 08:30 – 09:25 (2010–2020)
• 09:00 – 10:00 (2020–2025)
• 09:30 – 10:00 (2026-present)

Tenure(s) Show Saturday Sunday 2014–2017 Weekend Y Y 2018 Zoe Ball on...Saturday/Sunday[6] Y Y 2019 The Sara Cox Show[7] Y Y 2020 Martin & Roman's Sunday Best! N Y 2021 Martin & Roman's Weekend Best! Y Y 2022 ITV News: Weekend Morning[8] Y Y 2022 Garraway's Good Stuff[9] Y N 2022 Big Zuu's Breakfast Show N Y 2022 Vick Hope's Breakfast Show N Y 2022–present Katie Piper's Breakfast Show N Y 2023 Oti Mabuse's Breakfast Show[10] Y N 2023 Laura Whitmore's Breakfast Show[11] N Y

• A dark grey cell indicates the host did not appear that year.

Current on-air team Tenure(s) Presenter GMTV Daybreak Good Morning Britain Lorraine 1993–2010 2010–2014 2014– 2010– 1993– Lorraine Kelly Y Y Y Y 1993– Ross King Y Y Y Y 1993– Hilary Jones Y Y Y Y 1996, 2000– Kate Garraway Y Y Y Y 2000–2010, 2012– Richard Arnold Y Y Y N 2000– Richard Gaisford Y Y Y N 2003– Mark Heyes Y N N Y 2005– Nick Dixon Y Y Y N 2009–2010, 2012– Martin Lewis Y Y Y Y 2010–2011, 2017– Christine Lampard N Y N Y 2012– Ranvir Singh N Y Y Y 2012– Alex Beresford N Y Y N 2012– Laura Tobin N Y Y N 2012– Louisa James N Y Y N 2013– Philippa Tomson N Y Y N 2014– Susanna Reid N N Y N 2014– Charlotte Hawkins N N Y N 2014– Sean Fletcher N N Y N 2014– Andi Peters N N Y Y

Former on-air team Tenure(s) Presenter GMTV Daybreak Good Morning Britain Lorraine 1993–2010 2010–2014 2014– 2010– 1993 Fiona Armstrong Y N N N 1993 Fern Britton Y N N N 1993 Andy Steggall Y N N N 1993 Carol Vorderman Y N N N 1993 Lowri Turner Y N N N 1993–1994 Stuart Miles Y N N N 1993–1995, 2010 Michael Wilson Y N N N 1993–1996, 2009 Mr Motivator Y N N N 1993–1996 Paul Gambaccini Y N N N 1993–1997 Rhonda Shear Y N N N 1993–1997 Sally Meen Y N N N 1993–1998 Sue Saville Y N N N 1993–1999 Stephen Jardine Y N N N 1993–1999 Steve Chalke Y N N N 1993–2002 Anne Davies Y N N N 1993–2003 Amanda Redington Y N N N 1993–2005 Alan Fisher Y N N N 1993–2010 Penny Smith Y N N N 1993–2015 Sue Jameson Y Y Y N 1993–2015 John Stapleton Y Y Y N 1993–2005, 2017–2018 Eamonn Holmes Y N Y N 1994–1996 Anthea Turner Y N N N 1994–1999 Matthew Lorenzo Y N N N 1995–1996 Vanessa Feltz Y N N N 1995–2001 Alastair Stewart Y N N N 1996 Derek Brockway Y N N N 1996–1998 Dave Benson Phillips Y N N N 1997–2008 Andrea McLean Y N N N 1997–2002, 2009–2014 Helen Fospero Y Y N Y 1998–2000 Matthew Wright Y N N N 2000–2010 Andrew Castle Y N N N 2012–2014 Aled Jones N Y N N 2015–2021 Piers Morgan N N Y N 2016–2018 Jeremy Kyle N N Y N 2000–2010, 2014–2024 Ben Shephard Y N Y N

Formerly,Victoria Derbyshire,Mark Durden-Smith,Julia Hartley-Brewer,Kevin Maguire,Aasmah Mir,Andrew Pierce,Adil Ray,Celia Walden,Yasmin Alibhai-Brown,Oona King,Olly Mann,Michael Portillo and Natasha Courtenay-Smith appeared on a regular basis as newspaper reviewers onLorraine.

• List of ITV Breakfast programmes
• Timeline of breakfast television in the United Kingdom
• TV-am

• Good Morning Britain atitv.com
• Lorraine atitv.com
• ITV plc

• 1993 establishments in the United Kingdom
• ITV Breakfast
• ITV franchisees
• ITV (TV network)
• Television channels and stations established in 1993

• All articles with dead external links
• Articles with dead external links from July 2025
• Articles with permanently dead external links
• Articles with short description
• Short description matches Wikidata
• Use dmy dates from May 2022