 The Hughes Television Network logo in 1979, preceding anNHL Network broadcast. | |
| Type | Occasional broadcasttelevision network |
|---|---|
| Ownership | |
| Key people | Joseph M. Cohen |
| History | |
| Founded | December 1955; 69 years ago (December 1955) |
| Launched | 1956; 69 years ago (1956) |
| Founder | Dick Bailey |
| Former names | Sports Network |
HTN Communications, better known asHughes Television Network (HTN) and formerlySports Network, was an American television network created byRichard Eugene Bailey. The company is now in the business of providing video and audio services to sports networks.
It never lived up to its dream of being the nation'sfourth television network, following the demise of theDuMont Television Network. HTN limited itself to broadcasting sports events, including theStanley Cup Finals,PBA Bowling[citation needed] and special programming, including theMuppets specialThe Frog Prince,[1] and provided facilities links to a loose network of stations, who were usuallyindependents or affiliates ofABC,CBS, orNBC.
In 2013, HTN Communications merged with The Switch.[2]
Originally working as chief network coordinator atABC in 1954, Richard Eugene Bailey conceived of a cost-effective means of broadcasting awayMajor League Baseball games to their home cities. The idea came from theBBDO advertising agency, who appealed to Bailey on behalf of advertisers,Schaefer Beer andLucky Strike cigarettes, to save money on their broadcast ofBrooklyn Dodgers games; Bailey came up with the concept of "streamlining transmission operations." This innovation for covering away games became the basis for the Sports Network.[3]
Bailey capitalized his company with $1,000.[4] In December 1956, Bailey met with sponsors, ad agencies and the baseball teams' representatives atChicago's Hotel Knickerbocker to get SNI off the ground. In 1956, the first operational year, the network had 300 television and 1,200 radio broadcasts of major league baseball games.[3]
In the fall 1956, SNI started showingCleveland Browns football games. In later years, they acquired rights toBig Ten andAtlantic Coast Conference basketball. SNI's coverage of the1963 NCAA final, whereLoyola University Chicago upset theUniversity of Cincinnati, was a ratings smash, with a larger audience thanCBS' hit westernsHave Gun – Will Travel andGunsmoke.[3]
By the early sixties, the Browns (still on SNI) were the only NFL team not signed to a major TV network. At the insistence of new commissionerPete Rozelle, the Browns dropped SNI when the entire league signed a collective television contract with CBS in1962.
AfterHoward Hughes failed to purchase a controlling interest inABC in 1968, Hughes'Hughes Tool Company purchased the Sports Network and renamed it the Hughes Television Network, with Dick Bailey continuing as president.[4][5]On a staggered schedule in May 1971,The Frog Prince was shown on HTN with 150 stations includingWCBS-TV and sponsored by RJR Foods.[1] During the1973–74 ABA season, theAmerican Basketball Association had signed a contract with the Hughes Television Network to air games on its network in an attempt to gain financial stability during what became the league's last few years of existence.
Paramount Pictures purchased the Network including its satellite time in planning for theParamount Programming Service in 1976.[6][7] After the planned network's launch was scuttled in 1978, Paramount sold HTN toMadison Square Garden in 1979. In 1986,Joseph M. Cohen, a Madison Square Garden executive, led an investment group in purchasing HTN from Madison Square Garden. IDB Communications purchased the company in 1989.[8]
In March, 1991, HTN purchased fiber optic transmission services from Vyvx NVN to supplement its existing satellite network.[9] In 1995, HTN was purchased byGlobecast.[8]
In 2003, Cohen acquired the Network again.[8]
As Sports Network, the Network broadcast on a network basis sports programming in the following sports: auto racing, baseball, basketball (pro and college), bowling, boxing, dog shows, football (pro and college), frostbite sailing, golf, gymnastics, horse racing, iceboating, ice hockey,jai alai, lacrosse, polo, skiing, soccer, swimming, tennis, track and wrestling.
SNI pick up rights for:
According to the bookMonday Night Mayhem (Reed Business Information, 1988), theNational Football League received a bid from HTN for broadcast rights toMonday Night Football; this, while negotiations withABC were nearing a standoff. HTN was reportedly offering a significantly higher price than any other network, including ABC. Reportedly, had Hughes made the deal, about half of ABC's affiliates would have carried the HTN football games anyway, including at least one ABC owned-and-operated station. Ultimately, the league agreed that it would be in the NFL's best interests to sign with an established network, eventually striking a deal with ABC for a lower amount than Hughes was offering.
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