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| Product type | Bubble gum |
|---|---|
| Owner | Mars, Incorporated |
| Produced by | Wrigley Company |
| Country | United States |
| Introduced | 1979; 47 years ago (1979) |
| Markets | Worldwide |
| Website | hubbabubba.com |
Hubba Bubba is a brand ofbubble gum produced byWm. Wrigley Jr. Company, asubsidiary ofMars, Incorporated, and sold worldwide.[1] Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which somemilitary personnel inWorld War II used to express approval.[2] The maingimmick used to promote the gum is that, as Hubba Bubba is less sticky than other brands of gum, it is easier to peel off the skin after a bubble bursts.[3]
When Hubba Bubba was first marketed, the gum's flavor (now often referred to asoriginal) was similar to that of others but, over time, different flavors have been produced[1] (such ascherry,cola,peach,strawberry,lime, and salty liquorice), with availability differing between markets worldwide.
Before its launch, Hubba Bubba had been referred to as "Stagecoach" during product development and early manufacturing at the now-defunct Wrigley plant in Santa Cruz, California.[citation needed]
Hubba Bubba's main competition for most of the 1980s was the brandBubblicious.[citation needed]
At first, Hubba Bubba was only available in chunks. It has since been produced as shredded pieces, rolls ofbubble gum tape, plastic jugs ofcrystals, boxes of tinygumballs and stuffed withcandy.[citation needed]
The earliest series of TV commercials for Hubba Bubba that aired in the United States were set in a Wild West town and featured a character known as the Gumfighter, played by actorDon Collier. At the end of each commercial, the Gum Fighter declared, "Big bubbles, no troubles," followed by a jocular response from Western film veteranDub Taylor.[4] This was a reference to Hubba Bubba being less sticky than other brands.[citation needed]
In the United States, commercials for the gum are animated atAardman, in the same stop-motion style used inWallace and Gromit, theChevron commercials andChicken Run.[citation needed] In Canada, commercials are animated in 2Dtraditional animation by Chuck Gammage Animation and use a duo of cartoon characters named Hubba (purple) and Bubba (pink).[citation needed] It was also used in theclosing credits sequence on the popularYTV game showUh Oh!.[citation needed]
This product as sold in the US includes bioengineered (Genetically Modified or “GMO”) ingredients and the company labels as such without specifying which ingredients are the un-named GMO’s.[citation needed]
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