| Company type | Subsidiary |
|---|---|
| Nasdaq: TWNK (Class A) | |
| Industry | Food (bakery) |
| Predecessor | Old HB |
| Founded | June 2013; 12 years ago (2013-06) |
| Headquarters | Lenexa, Kansas, United States |
Key people | Jerry D. Kaminski (chairman of the board) Andy Callahan (CEO) |
| Products | Brands such asHostess,Voortman,Dolly Madison, Donettes, Twinkies, CupCakes, Ding Dongs, HoHos, Zingers, Snoballs |
| Revenue | |
| Total assets | |
| Total equity | |
Number of employees | 2,000[1] |
| Parent | The J.M. Smucker Company (2023–present) |
| Website | hostessbrands |
Hostess Brands Inc. is an American bakery company formed in 2013. Its main operating subsidiaries are Hostess Brands, LLC, and Voortman Cookies Limited.
The company owns several bakeries in the United States that produce snack cakes under theHostess andDolly Madison brand names and its Canadian subsidiary, Voortman Cookies Ltd., produces wafers and cookies under the Voortman brand name. It is headquartered inLenexa withinJohnson County, Kansas.
The J.M. Smucker Company agreed to acquire Hostess Brands for $5.6 billion in a cash and stock deal on September 11, 2023. The purchase was completed in November.[2]
The Hostess Brands company formed in June 2013, having started as a venture byApollo Global Management andC. Dean Metropoulos and Company,[3] to acquire assets fromOld HB, the company formerly known as Interstate Bakeries and Hostess Brands Inc. Apollo and Metropoulos purchased certain cake business assets of Old HB – which had filed for Chapter 11 bankruptcy and bankruptcy liquidation – through the bankruptcy court, ultimately assuming the name, branding and much of the product line of the former Hostess Brands.
These assets included four bakeries, located inColumbus, Georgia;Emporia, Kansas;Indianapolis, Indiana; andSchiller Park, Illinois. The Schiller Park facility later closed in October 2014.[4][5]
In July 2016, Hostess announced it would be going public in an offering valuing the company at $2.3 billion.[6] The deal would see Apollo Global Management and C. Dean Metropoulos and Company become minority owners, withThe Gores Group taking a majority ownership position in the firm.[7]
Instead of making aninitial public offering, Gores Holdings, aNasdaq-listed company, acquired Hostess via aspin-off, under aspecial-purpose acquisition company process. Gores Holdings subsequentlyrenamed itself Hostess Brands, Inc., changing itsticker symbol from GRSH to TWNK, after theTwinkie brand snack cake.[8][9]
In April 2018, the company announced that Andy Callahan would take over as CEO in May 2018.[10]
The J.M. Smucker Company agreed to acquire Hostess Brands for $5.6 billion in a cash and stock deal on September 11, 2023.[11] The acquisition was completed on November 7, 2023.[12]
On June 14, 2016, Hostess acquired Superior Cake Products, making it the company's first acquisition since the Hostess brand returned in 2013.[6]
On February 1, 2018, Hostess acquired the Big Texas and theCloverhill Bakery brands fromAryzta.[13]
On August 1, 2019, Hostess announced that it was selling Superior Cake Products to Sara Lee Frozen Bakery for $65 million.[14]
On December 2, 2019, Hostess announced that it was purchasingVoortman Cookies Limited, a Canadian company, from Swander Pace Capital for approximately US$320 million (C$425 million). The transaction closed in January 2020.[15]