 | |
| Company type | Subsidiary |
|---|---|
| Industry | Manufacturing |
| Founded | 1957; 68 years ago (1957) |
| Founders | Robert Newton Joyce Newton |
| Headquarters | Lakeville, Indiana, U.S. |
Area served | Worldwide |
Key people | Joerg Burfien (president andCEO) |
| Products | Tires |
| Parent | Continental AG |
| Website | hoosiertire.com |
Hoosier Racing Tire is a subsidiary ofContinental AG that primarily specialises in the production of tires for race competition use.Headquartered inLakeville, Indiana, the company was founded in 1957. Hoosier employs nearly 500 people,[1] and has provided tires for use in series sanctioned byIHRA,NHRA,ARCA,CRA,NASCAR,IMCA, WISSOTA,SCCA,NASA,AIS,USAC,World of Outlaws,Lucas Oil Late Model Dirt Series andFIA World Rallycross Championship.[2][3][4] Hoosier makes tires aimed at both amateurs and professionals competing in a variety of disciplines includingstock car racing,road racing,dirt track racing,drag racing,rallying, and more.
Hoosier Tire was purchased byContinental AG on October 4, 2016.[5][6] The tire company was purchased for a total nearing $140 million. Following the purchase, 31–year veteran John DeSalle was named president. Following DeSalle's retirement in 2020, Joerg Burfien was named president and CEO.[7][8]
Hoosier Racing Tire was founded in 1957 inLakeville, Indiana, by stock car racer Robert Newton, and Joyce Newton. Newton wished to design a faster tire compound to gain an advantage against fellow racers. This was done by retreading street tires in order to obtain a compound that would adequately gain enough traction. Using an abandoned barn inSouth Bend, Indiana to start his business, he began sales to local racers. The Hoosier logo is colored after Newton's race car at the time which was purple.[2]
The founder of Hoosier Racing Tire, Robert Newton, died in 2012, aged 85, at his home inLakeville, Indiana.[9] His wife and co–founder, Joyce Newton, died aged 85 on January 16, 2018.[10]
Continental Tire produces most motorsport–related tires at thePlymouth, Indiana, tire plant, carrying the Hoosier,Continental, andGeneral Tire tire brands.
![Kyle Busch Dirt Late Model with Hoosier Tires.[11]](/mt/?noimg=&dark=on&url=https%3a%2f%2fen.wikipedia.org%2fwiki%2fFile%3aKyle_Busch_KBM_Dirt_Late_Model_Williams_Grove_2009.jpg)
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