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"Home Taping Is Killing Music" was the slogan of a 1980s anti-copyright infringement propaganda campaign by theBritish Phonographic Industry (BPI), a British music industry trade group. With the rise incassette recorder popularity, the BPI feared that the ability of private citizens to record music from the radio onto cassettes would cause a decline in record sales. The logo, consisting of aJolly Roger formed from the silhouette of acompact cassette, also included the words "And It's Illegal". The campaign was officially launched by then-BPI chairman Chris Wright on 28 October 1981.[1][2]
An early proponent of home taping wasMalcolm McLaren, who was at the time managing the Britishnew wave bandBow Wow Wow. In 1980, the band released theircassette single "C·30 C·60 C·90 Go" on cassette that featured a blank B-side on which the buyer could record their own music.
In the 2000s, the campaign experienced a revival, as the Norwegian branch ofIFPI (International Federation of the Phonographic Industry) launched a new campaign named Piracy Kills Music. The campaign has exactly the same message, same name and similar logos. The campaign won the Norwegian 2008Gulltaggen award for "Best Internet Strategy" with much controversy.
The slogan was often parodied, one example being the addendumand it's about time too!, used by Dutchanarcho-punk bandthe Ex. Somefanzines changed the words fromHome taping is killing the music industry and added the words...so be sure to do your part! below the logo. Another example was the early 1980s counter-sloganHome Taping is Skill in Music, referring to earlymixtapes, a precursor tosampling andremixes. The cassette & crossbones image was displayed briefly as a backdrop in the "Time Out for Fun" video by the bandDevo from their 1982 album,Oh, No! It's Devo.Venom's 1982 albumBlack Metal used the logo with the wordsHome Taping Is Killing Music; So Are Venom. The phraseHome-Taping Is Making Music appears on the back cover of Peter Principle's self-produced 1988 albumTone Poems. The American punk bandRocket from the Crypt sold T-shirts with the tape and bones and the words "Home Taping Is Killing the Music Industry: Killing Ain't Wrong."Sonic Youth has T-shirts with the cassette and "Sonic Youth" written under it.[3][better source needed] The cover ofBilly Bragg's albumWorkers Playtime featured a notice reading "Capitalism is killing music – pay no more than £4.99 for this record".[4]Mitch Benn also comments "Home taping isn't killing music, music's dying of natural causes" in the song "Steal This Song" on the albumRadioface. In Poland during the mid-1980s, some (PRONIT label) vinyl pressings of certain albums contained a parody stamp labeled "Home taping... is much fun".
One cassette version of theDead Kennedys e.p.In God We Trust Inc. had a blank side, printed with the message "Home taping is killing record industry profits! We left this side blank so you can help."[5]
During the 1980s, rock groupthe Beat sold blank cassette tapes as merchandise at their live shows. The band frequently encouraged fans and concert patrons to record their live performances instead of illegally copying their studio albums. The group's leader,Paul Collins, believed this practice would satisfy a need for instant gratification while preventing the sales of their albums from diminishing.
La Route du Rock biannual music festival in France uses the tape image as part of the event's logo.[6]
Later the pro-p2pfile sharing groupDownhill Battle has used the slogan "Home Taping Is Killing the Music Industry, and It's Fun" on T-shirts, and theBitTorrent websiteThe Pirate Bay uses the logo of a pirate ship whose sails bear the "tape and bones." Additionally thePirate Party UK has a version of the tape and bones with the logo "copyright is killing music – and it's legal" and the SwedishPiratbyrån is using the same tape and bones as their logo.
Similar rhetoric has continued; in 1982Jack Valenti famously compared theVCR and itsanticipated effect on the movie industry to theBoston Strangler, and in 2005Mitch Bainwol of theRIAA claimed thatCD burning is hurting music sales.[7][8]
In March 2010,TalkTalk, as part of its campaign against the UK Government's filesharing proposals, created a spoof video entitled "Home Taping is Killing Music". The song was written and performed by singer/songwriterDan Bull and featuredlookalikes ofMadonna,George Michael andAdam Ant lip-synching to the song.[9][10][11]
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