Holiday Bowl
Trust & Will Holiday Bowl
Stadium	Snapdragon Stadium
Location	San Diego, California
Previous stadiums	San Diego Stadium (1978–2019) Petco Park (2021–2023)
Operated	1978–present
Conference tie-ins	Pac-12 (1998–present) ACC (2022–present)
Previous conference tie-ins	WAC (1978–1997) Big 12 (1995–2013) Big Ten (1991–1994; 2014–2020)
Payout	US$6,532,700 (2019)[1]
Website	holidaybowl.com
Sponsors
SeaWorld (1986–1990) Thrifty Car Rental (1991–1994) Plymouth (1995–1997) Culligan (1998–2001) Pacific Life Insurance Company (2002–2009) Bridgepoint Education (2010–2012) National University (2013–2014) National Funding (2015–2016) San Diego County Credit Union (2017–2019, 2022) DirecTV (2023–2024) Trust & Will (2026–present)
Former names
Holiday Bowl (1978–1985) Sea World Holiday Bowl (1986–1990) Thrifty Car Rental Holiday Bowl (1991–1994) Plymouth Holiday Bowl (1995–1997) Culligan Holiday Bowl (1998–2001) Pacific Life Holiday Bowl (2002–2009) Bridgepoint Education Holiday Bowl (2010–2012) National University Holiday Bowl (2013–2014) National Funding Holiday Bowl (2015–2016) San Diego County Credit Union Holiday Bowl (2017–2022) DirecTV Holiday Bowl (2023–2024)
2026 matchup
Arizona vs.SMU (SMU 24–19)

TheHoliday Bowl is an annualcollege footballbowl game held inSan Diego, California. Operating since 1978, its current conference tie-ins are with thePac-12 Conference and theAtlantic Coast Conference (ACC). The bowl is held atSnapdragon Stadium; it was played atSan Diego Stadium from 1978 to 2019 and atPetco Park from 2021 to 2023.

Historically, the Holiday Bowl had a long-standing tie-in with theWestern Athletic Conference (WAC). During this period, the bowl hosted the game that clinched the national championship for theBYU Cougars in 1984, one of only two times a non-New Year's Six bowl game has done this.^[a] The bowl also previously had tie-ins with theBig 12 Conference and theBig Ten Conference.

The Holiday Bowl was founded in 1978 to give theWestern Athletic Conference an automatic bowl bid after theFiesta Bowl, which previously had a tie-in with the conference, ended its association with the WAC following the departure ofArizona andArizona State (the latter of which served as the game's host) to join thePacific-8 Conference in the summer of 1978, leading to the conference renaming itself as the Pacific-10. The Holiday Bowl inherited the Fiesta Bowl's former WAC ties and gave the conference's champion its automatic bid. For the first several editions, the WAC champion played an at-large team; from1991 through1994, theBig Ten Conference was given the second bid, provided it had enough bowl-eligible teams.

Beginning in1995, theBig Eight Conference replaced the Big Ten and remained tied with the bowl as the conference expanded to become theBig 12 the following year. The WAC's automatic bid was split, with first choice given to theCotton Bowl Classic inDallas, and a team from the Pacific-10 was added as the alternate pick (meaning that, if the WAC champion played in the Cotton Bowl, a Pacific-10 team would play in the Holiday Bowl). The WAC ended its association with the Holiday Bowl after1997, and the game became a matchup between the Big 12 and Pacific-10.

From 1998 to 2009, the matchup featured the No. 2 team in the Pacific-10/Pac-12 and the No. 3 Big 12 team, but theAlamo Bowl outbid the Holiday Bowl to feature that matchup beginning in 2010. Holiday Bowl Executive Director Bruce Binkowski stated that average ticket prices for the Holiday Bowl would have had to be increased from $60 to $100 to match the Alamo Bowl's offer of a $3 million payout (the Holiday Bowl was only offering $2.35 million).^[2] The Pac-12 and Big 12 retained their contracts with the Holiday Bowl, however, and the 2010–2013 matchups pitted the No. 3 Pac-12 team against the No. 5 Big 12 team.^[3]

Starting with the 2014 game, the Big Ten signed a six-year contract to return after a 20-year absence to the Holiday Bowl, regaining the slot that it had held from 1991 to 1994. With this agreement, the Holiday Bowl featured the No. 3 Pac-12 team and the No. 4 Big Ten team. In 2019, the bowl announced plans to host a Pac-12 team and anAtlantic Coast Conference (ACC) team during the 2020-2025 games.^[4]

Through 2019, the bowl was played atSan Diego Stadium. The stadium was demolished beginning in the autumn of 2020,^[5][6] at which point the game was played atPetco Park. In 2024, the bowl returned toMission Valley playing inSnapdragon Stadium, built on the site of San Diego Stadium.^[7]

On October 22, 2020, organizers canceled the 2020 edition of the bowl, citing complications from theCOVID-19 pandemic.^[8] The 2021 edition was called off hours before kickoff on December 28, due to COVID-19 protocol issues within theUCLA program,^[9] and officially canceled the next morning, after organizers could not secure a replacement team to faceNC State.^[10] In May 2023, organizers of the Holiday Bowl filed a lawsuit inSan Diego County, seeking $3 million in damages from the Pac-12 and UCLA due to their withdrawal from the 2021 game.^[11] Organizers also stated that since reimbursement was not provided for cancellation of the 2021 game, the bowl withheld a $3.2 million payment to Pac-12 memberOregon for the 2022 game.^[11]

In 2025, Holiday Bowl organizers considered moving the game from San Diego toJeddah,Saudi Arabia. The bowl's organizing committee met with Saudi officials in the spring of that year regarding the move and discussions about the proposal were communicated to the ACC, but the conference's athletic directors rejected it.^[12][13] The game itself was scheduled for January 2, 2026, still held in San Diego. It will be the first time the Holiday Bowl is played in the month of January.^[14] If the Saudi Arabia proposal had been approved, the 2025 Holiday Bowl would have been the first NCAA sanctioned bowl game held outside of North America.

Sponsors of the bowl game have included in order:SeaWorld;Thrifty Car Rental;Chrysler Corporation (through itsPlymouth brand);Culligan;Pacific Life;Bridgepoint Education;National University; National Funding,^[15] a San Diego–based alternative lender; San Diego County Credit Union, which formerly sponsored San Diego's other bowl game, the now-defunctPoinsettia Bowl;^[16] andDirecTV.^[17] In December 2025,Trust & Will was announced as the sponsor for the January 2026 game.^[18]

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For the first seven games,Brigham Young University represented the WAC as its champion. In the inaugural1978 game, theNavy Midshipmen came in with an 8–3 record and aCommander-in-Chief's Trophy and then capped their season with a 23–16 comeback victory over the highly favored Cougars. BYU has played in a total of 11 Holiday Bowls, more than any other team.

The1980 game became known as "The Miracle Bowl" after BYU overcame a 20-pointSouthern Methodist University lead with less than three minutes remaining in the game.^[19] BYU tied the score as time expired, via a 60-yardHail Mary pass from All-American quarterbackJim McMahon to tight endClay Brown.^[20] BYU kicker Kurt Gunther added the game-winning extra point.

The1983 game between BYU and Missouri had its own dramatic ending, as BYU rallied behind All-American quarterbackSteve Young. With just 23 seconds left, Young gave a handoff to Eddie Stinnett. Stinnett then turned around and passed it back to Steve Young, who caught it and ran in for a touchdown, giving BYU a 21–17 win. Young achieved a rare feat in college football: one touchdown pass, one touchdown run, and one touchdown reception all in a single game. For his efforts, he was named offensive MVP.

In the1984 edition, BYU secured thenational championship by defeating theMichigan Wolverines, 24–17. Because of the WAC's contract with the Holiday Bowl, BYU, top-ranked and the only undefeated team in Division I-A going into that season's bowls, was obligated to play in the mid-tier Holiday Bowl against a mediocre (6–5) Michigan squad. Again, the Holiday Bowl came down to the final few plays. BYU drove the length of the field and scored on a pass from injured All-American quarterbackRobbie Bosco to Kelly Smith with 1:23 remaining. Marv Allen, who had played in the very first Holiday Bowl as aredshirt freshman in 1978, sealed the victory with an interception. This game marks a rare example of a non-New Year's Six bowl game featuring a team later named national champion.^[a]

Rankings are based on theAP poll prior to the game being played.

Source:^[22]

‡ The NCAA ruled the 2021 edition ano contest after UCLA withdrew hours before the game was to start.^[23][24] Holiday Bowl officials awarded NC State the game trophy, and head coachDave Doeren stated the Wolfpack were claiming a win via forfeit.^[25] Further litigation was pressed by game organizers against the Pac-12 in 2023.^[11]

The bowl names offensive and defensive MVPs; in some instances, co-MVPs have been named, or two offensive MVPs in lieu of a defensive MVP.

Source:^[22][26][27]

Updated through the January 2026 edition (46 games, 92 total appearances).

Teams with multiple appearances

Teams with a single appearance

Won (13):Arkansas,Baylor,Colorado,Hawaii,Indiana,Michigan State,Minnesota,Navy,Northwestern,Oklahoma,Penn State,Syracuse,Wisconsin
Lost (6):Illinois,Louisville,North Carolina,San Diego State,UCLA,Utah

Notes:

• The 2021 edition was ruled a no contest by the NCAA^[24] and is not included in this section.
• Every legacy Pac-12 legacy school exceptStanford andOregon State had appeared in the game (Colorado appeared during their first stint in the Big 12). The only current or former Big 12 members that have not played in the bowl areCincinnati,Houston,Iowa State,Kansas,TCU,UCF andWest Virginia.

Updated through the January 2026 edition (46 games, 92 total appearances).

Notes:

• Games marked with an asterisk (*) were played in January of the following calendar year.
• The 2021 edition was ruled a no contest by the NCAA^[24] and is not included in this section.
• The Pac-12's record includes appearances when the conference was known as the Pac-10 (before 2011).
• Conferences that are defunct or no longer active in FBS are marked initalics.
• Independent appearances: Navy (1978), Penn State (1989)

Source:^[29]

The bowl was previously broadcast byMizlou (1978–1984),Lorimar (1985),^[30]ESPN (1986–2016) andFS1 (2017–2019). It then moved over toFox, although Fox did not carry its first Holiday Bowl until the 2022 edition, due to the 2020 and 2021 cancellations.^[31][32][33]

• Official website

• Holiday Bowl
• College football bowls
• American football competitions in San Diego
• Recurring sporting events established in 1978
• 1978 establishments in California

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