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Thehistory of the iPhone byApple Inc. began in the early 2000s. Thefirst iPhone was unveiled atMacworld 2007 and released later that year. By the end of 2009,iPhone models had been released in all major markets.
In the early 2000s, the success of Apple'siPod, which dominated the digital music player market, prompted speculation among analysts about Apple's potential expansion into other portable devices, including a mobile phone.[1]Jean-Marie Hullot, a senior software engineer who worked atNeXT and later Apple, said he urgedCEO Steve Jobs to launch a mobile phone project in 2000.[2]
An official project within Apple for developing the iPhone began with a request in November 7, 2004 from Jobs to the company's hardware engineerTony Fadell, software engineerScott Forstall and design engineer SirJonathan Ive[3] to work on the highly confidential "Project Purple".[4][5]
While pitting two teams of engineers led by Fadell and Forstall, Jobs decided to investigate the use of touchscreen devices and tablet computers (which later came to fruition with theiPad).[6][7][8][9] Jobs ended up pushing for a touch-screen device that many have noted has similarities to Apple's previous touch-screen portable device, theNewton MessagePad.[10][11][12][13] Like theMessagePad, the iPhone is nearly all screen. Itsform factor is credited to Apple'sChief Design Officer, Jonathan Ive.[8][14]
Jobs expressed his belief that tablet PCs andtraditional PDAs were not good choices as high-demand markets for Apple to enter, despite receiving many requests for Apple to create another PDA. In 2002, after theiPod launched, Jobs realized that the overlap of mobile phones and music players would force Apple to get into the mobile phone business. After seeing millions of Americans carrying separate BlackBerrys, phones, and Apple's iPodMP3 players; he felt eventually consumers would prefer just one device.[15]
Jobs also saw that as cell phones and mobile devices would keep amassing more features, they will be challenging the iPod's dominance as a music player. To protect the iPod new product line, which by the start of 2007 was responsible for 48% of all of Apple's revenue,[16] Jobs decided he would need to venture into the wireless world.[15] So at that time, instead of focusing on a follow-up to theirNewton PDA, Jobs had Apple focus on theiPod. Jobs also had Apple develop theiTunes software, which can be used to synchronize content with iPod devices. iTunes had been released in January 9, 2001.[17][18][19][20]
Severalenabling technologies made the iPhone possible. These includedlithium-ion batteries that were small and powerful enough to power a mobile computer for a reasonable amount of time;multi-touch screens; energy-efficient but powerful CPUs, such as those using theARM architecture;mobile phone networks; andweb browsers.[21] Apple approached glass manufacturerCorning in 2005 to investigate the possibility of a thin, flexible, and transparent material that could avoid the problem of metal keys scratching up phone screens. Corning reactivated some old research material that had not yet found an application to produceGorilla Glass.[21]
In an effort to bypass the carriers, Jobs approached Motorola. On September 7, 2005, Apple andMotorola collaborated to develop theMotorola ROKR E1, the first mobile phone to use iTunes. Steve Jobs was unhappy with the ROKR, among other deficiencies, theROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple'siPod nano.[22][23] iTunes Music Store purchases could also not be downloaded wirelessly directly into the ROKR E1 and had to be done through a PC sync.[15] Apple therefore decided to develop its own phone, which would incorporate the iPod's musical functions into a smartphone.[24]
Feeling that having to compromise with a non-Apple designer (Motorola) prevented Apple from designing the phone they wanted to make,[25] Apple discontinued support for the ROKR in September 2006, and, after creating a deal with AT&T (at the time still called Cingular), releaseda version of iTunes that included references to an as-yet unknown mobile phone that could display pictures and video.[26] This turned out to be the firstiPhone (iPhone 2G).
On January 9, 2007, Steve Jobs announced the first iPhone at theMacworld convention, receiving substantial media attention.[27] On June 11, 2007, Apple announced at theApple's Worldwide Developers Conference that the iPhone would supportthird party applications using theSafari engine. Third parties would be able to createWeb 2.0 applications, which users could access via theInternet.[28] Such applications appeared even before the release of the iPhone; the first of these, called OneTrip, was a program meant to keep track of users'shopping lists.[29]
On June 29, 2007, the first iPhone was released.[30] TheiPod Touch, which came with an iPhone-style touchscreen to the iPod range, was also released later in 2007. TheiPad followed in January 27, 2010.[24]
When Apple announced the iPhone on January 9, 2007,[31] it was sold only withAT&T (formerlyCingular) contracts in the United States.[25] After 18 months of negotiations, Steve Jobs reached an agreement with the wireless division of AT&T[32] to be the iPhone's exclusive carrier. Consumers were unable to use any other carrier withoutunlocking their device.
Apple retained control of the design, manufacturing and marketing of the iPhone.[33] Since some customers werejailbreaking their iPhones to leave their network,AT&T began charging them a $175 early-termination fee for leaving before the end of their contract.[34]
Questions arose about the legality of Apple's arrangement after the iPhone was released.[35] Twoclass-action lawsuits were filed against the company in October 2007: one inFederal court and the other instate court.[36] According to the suits, Apple's exclusive agreement with AT&T violatedantitrust law.[37]
The state-court suit, filed by the law office ofDamian R. Fernandez on behalf of California resident Timothy P. Smith,[37] sought an injunction barring Apple from selling iPhones with a software lock and $200 million in damages.[38] InSmith v. Apple Inc., the plaintiffs said that Apple failed to disclose to purchasers its five-year agreement with AT&T when they bought iPhones with a two-year contract and cited theSherman Act's prohibition of monopolies.[39]
The second case was filed in theUnited States District Court for the Northern District of California. The plaintiff, Paul Holman, filed a complaint against Apple and AT&T Mobility that he could not switch carriers or changeSIM cards without losing iPhone improvements to which he was entitled. Holman also cited a Sherman Act violation by the defendants.[40] On July 8, 2010, the case was affirmed for class certification.[41] On December 9 the court ordered astay on the case, awaiting the Supreme Court's decision inAT&T v. Concepcion (disputed whether the state's basic standards of fairness were met by a clause in AT&T's contract limiting complaint resolution to arbitration).[42] On April 27, 2011, the Supreme Court ruled that AT&T met the state's fairness standards.[43]
In 2017, Apple was sued forits practice of slowing down older phone models for battery performance. The plaintiffs, Stefan Bogdanovich and Dakota Speas, filed the lawsuit when their iPhone 6S was slower after an update. The plaintiffs were entitled to compensation due to the interferences and the economic damages they suffered.[44]
On June 28, 2007, during an address to Apple employees, Steve Jobs announced that all full-time Apple employees and those part-time employees who had been with the company for at least one year would receive a free iPhone. Employees received their phones in July after the initial demand for the iPhone subsided.[45]
Initially priced at $499 (equivalent to $757 in 2024) and $599 (equivalent to $908 in 2024) for the 4 GB models and 8 GB models respectively, the iPhone went on sale on June 29, 2007. Apple closed its stores at 2:00pm local time to prepare for the 6:00pm iPhone launch, while hundreds of customers lined up at stores nationwide.[46]
In the US and some other countries, iPhones could be acquired only with a credit card, preventing completely anonymous purchases of iPhones.[47][48][49] At the time, there was no way to opt out of the bundled AT&T data plan. At first, iPhones could not be added to an AT&T Business account, and any existing business account discounts could not be applied to an iPhone AT&T account. AT&T changed these restrictions in late January 2008.[50]
TheAssociated Press also reported in 2007 that some users were unable to activate their phones because, according to AT&T, "[a] high volume of activation requests [was] taxing the company's computer servers."[51][52][permanent dead link]
Early estimates by technology analysts estimated sales of between 250,000 and 700,000 iPhones in the first weekend alone, with strong sales continuing after the initial weekend.[53][54] As part of their quarterly earnings announcement, AT&T reported that 146,000 iPhones were activated in the first weekend. Though this figure does not include units that were purchased for resale oneBay or otherwise not activated until after the opening weekend, it is still less than most initial estimates.[55] It is also estimated that 95% of the units sold were the 8 GB model.[56]
Stories of unexpected billing issues began to circulate inblogs and the technical press a little more than a month after iPhone's heavily advertised and anticipated release.[57] The300-page iPhone bill in a box received byiJustine on Saturday, August 11, 2007[58][59] became the subject of aviral video, posted by the following Monday, which quickly became anInternet meme.[60][61] Thisvideo clip brought the voluminous bills to the attention of themass media. Ten days later, after the video had been viewed more than 3 million times on the Internet,[62] and had received international news coverage, AT&T sent iPhone users atext message outlining changes in its billing practices.[63]
On September 5, 2007, the 4 GB model was discontinued, and the 8 GB model price was cut by a third, from US$599 to US$399.[64] Those who had purchased an iPhone in the 14-day period before the September 5, 2007, announcement were eligible for a $200 "price protection" rebate from Apple or AT&T. However, it was widely reported that some who bought between the June 29, 2007, launch and the August 22, 2007, price protection kick-in date complained that this was a larger-than-normal price drop for such a relatively short period and accused Apple of unfair pricing.[65][66]
In response to customer complaints, on September 6, 2007, Apple CEO Steve Jobs wrote in an open letter to iPhone customers that everyone who purchased an iPhone at the higher price "and who is not receiving a rebate or other consideration", would receive a $100 credit to be redeemed towards the purchase of any product sold in Apple's retail or online stores.[67]
With the July 11, 2008, release of the iPhone 3G, Apple and AT&T changed the US pricing model from the previous generation. Following thede facto model for mobile phone service in the United States, AT&T wouldsubsidize a sizable portion of the upfront cost for the iPhone 3G, followed by charging moderately higher monthly fees over a minimum two-year contract.[68]
There had been ongoing speculation in the United States that Apple might offer aCDMA-compatible iPhone forVerizon Wireless.[69] This speculation increased on October 6, 2010, whenThe Wall Street Journal reported that Apple would begin producing a CDMA-compatible iPhone, with such a model going on sale in early 2011.[70]
On January 11, 2011, Verizon announced during a media event that it had reached an agreement with Apple and would begin selling aCDMAiPhone 4. The Verizon iPhone went on sale on February 10, 2011.[71][72][73] The CDMA version was a bespoke model, lacking a SIM slot and with a revised metal chassis, the design of which would be reused on the iPhone 4S.[74]
During Apple's official unveiling ofiPhone 4S on October 4, 2011, it was announced thatSprint would begin carrying the reconfigured CDMA iPhone 4 and iPhone 4S in the US on October 14.[75][76]Cricket Wireless announced on May 31, 2012, that it would become the first prepaid carrier in the US to offer iPhone 4 and iPhone 4S, beginning June 22, 2012.[77] A week later,Virgin Mobile USA became the second American prepaid carrier to offer iPhone 4 and 4S, announcing plans to release the phones on June 29, 2012.[78]T-Mobile USA's inability to provide iPhone to customers raised its subscriptionchurn rate, decreased the percentage of lucrativepostpaid customers, and contributed to parentDeutsche Telekom's decision to sell it to AT&T in March 2011,[79] although AT&T canceled the deal in December 2011 because of antitrust concerns.[80] T-Mobile began offering iPhone on April 12, 2013.
With the release of theiPhone 5 on September 21, 2012, Apple introduced a thinner and stronger design for the iPhone. This design included the availability of the colors: black, white. Gold was later introduced for the first time with the iPhone 5s.Sapphire materials were used for home button and the camera to help resist scratches and fingerprints, while anodized aluminum and ceramic glass were used for the phone's body. Support for4G LTE internet was also added.[81]
With the iPhone 5, Apple abandoned the30-pin dock connector in favor of theLightning connector. This change was a surprise to business owners and consumers alike as this swap was unexpected.[81]
With the release ofiPhone 15, Apple switched from the Lightning connector toUSB-C.[82]
The international release of iPhone was staggered over several months. Today, the iPhone is available in most countries.[83]
| Date | Country | Carrier(s) (released date) |
|---|---|---|
| June 2007 |  United States (1) | AT&T (2007),Verizon (February 2011),Sprint (October 2011),C Spire Wireless (Late 2011),Cricket (June 2012),Virgin Mobile (June 2012),T-Mobile (April 2013),Boost Mobile (November 2013),U.S. Cellular (November 2013) |
| November 2007 |  United Kingdom† Germany France‡ (4) | O2,3,T-Mobile,Orange,Vodafone,EE,Tesco Mobile§,Virgin Mobile (November 2013) |
| March 2008 |  Austria† Ireland (6) | T-Mobile,O2, Orange |
| July 2008 |  Australia† Belgium‡ Canada† Denmark Finland Hong Kong†‡ Italy†‡ Japan Mexico Netherlands New Zealand Norway†‡ Portugal† Spain Sweden Switzerland† (23) | 3,movistar,Optus,Orange (Mobistar,One,Optimus),Rogers Communications (Fido Solutions,[84]Rogers Wireless),SoftBank,Swisscom,América Móvil (Telcel),TIM,TeliaSonera (NetCom),Telstra,T-Mobile,Vodafone |
| August 2008 |  Argentina† Chile† Colombia† Czech Republic†‡ Ecuador† El Salvador† Estonia Greece†‡ Guatemala† Honduras Hungary India† Liechtenstein† Macau Paraguay Peru† Philippines Poland† Romania Singapore Slovakia† Uruguay† (45) | 3,América Móvil (Claro,Comcel,Porta),Era,movistar,O2,Orange,Singtel,Bharti Airtel,Aircel,Globe,Smart – December 2011,Swisscom,TeliaSonera (EMT),T-Mobile,Vodafone,Telenor |
| September 2008 |  Brazil†‡ Latvia Lithuania South Africa Turkey† (50) | TIM,América Móvil (Claro),TeliaSonera (LMT,Omnitel),Turkcell,Vivo,Vodafone (Vodacom),MTN Group,Oi |
| October 2008 |  Luxembourg† Russia‡ (52) | Beeline,MegaFon,MTS |
| November 2008 |  Croatia Egypt† (54) | T-Mobile,Vodafone,Mobinil |
| Later 2008 |  Botswana Cameroon Central African Republic Dominican Republic† Guinea Ivory Coast Jamaica Jordan Kenya Madagascar Mali Malta Mauritius Moldova Nicaragua† Niger Panama Réunion Taiwan† Qatar Senegal United States Virgin Islands Venezuela (79) | América Móvil (Claro,MiPhone),Chunghwa Telecom,movistar,Orange,Vodafone |
| January 2009 |  Thailand (80) | True Move |
| February 2009 |  Saudi Arabia United Arab Emirates (82) | Mobily,Etisalat,du |
| March 2009 |  Bulgaria North Macedonia Indonesia† Malaysia (86) | GLOBUL,T-Mobile,Telkomsel,Maxis |
| October 2009 |  China†[85] (87) | China Unicom |
| November 2009 |  South Korea[86] (88) | KT |
| December 2009 |  Guam[87] Qatar Uganda Israel (92) Singapore | GTA Teleguam,Vodafone,Orange,Pelephone,Cellcom,StarHub,M1 |
| March 2010 |  Vietnam[88] Armenia (94)[89] | Viettel Mobile,MobiFone,VinaPhone,Orange |
| September 2010 |  Tunisia[90] (95) | Orange |
| June 2011 |  Slovenia[91] Trinidad & Tobago[92] (97) | Simobil (now A1),Telekom Slovenije,bmobile |
| December 2013 |  Sri Lanka[93] | Dialog Axiata |
| May 2014 |  Kosovo[94] (98) | IPKO |
| October 2014 |  Serbia | MTS,Telenor Serbia,Vip Mobile |
† iPhone offered by multiple carriers under contract from Apple (country not carrier-exclusive)
‡ iPhone offered without contract and without carrier lock
§MVNO with O2
Apple has filed more than 200patent applications related to the technology behind the iPhone.[95][96]
LG Electronics claimed the design of the iPhone was copied from theLG Prada. Woo-Young Kwak, head of LG Mobile Handset R&D Center, said at a press conference: "we consider that Apple copied Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006."[97] Conversely, the iPhone has also inspired its own share of high-tech clones.[98]
On September 3, 1993,Infogear filed for the U.S. trademark "I PHONE"[99] and on March 20, 1996, applied for the trademark "IPhone".[100] "I Phone" was registered in March 1998,[99] and "IPhone" was registered in 1999.[100] Since then, the I PHONE mark had been abandoned.[99] Infogear trademarks cover "communications terminals comprising computer hardware and software providing integrated telephone, data communications and personal computer functions" (1993 filing),[99] and "computer hardware and software for providing integrated telephone communication with computerized global information networks" (1996 filing).[101]
In 2000, Infogear filed an infringement claim against the owners of the iPhones.com domain name.[102] The owners of the iPhones.com domain name challenged the infringement claim in the Northern District Court of California. In June 2000, Cisco Systems acquired Infogear, including theiPhone trademark.[103] In September 2000, Cisco Systems settled with the owners of iPhones.com and allowed the owners to keep the iPhones.com domain name along with intellectual property rights to use any designation of the iPhones.com domain name for the sale of cellular phones, cellular phones with Internet access (WAP PHONES), handheld PDAs, storage devices, computer equipment (hardware/software), and digital cameras (hardware/software). The intellectual property rights were granted to the owners of the iPhones.com domain name by Cisco Systems in September 2000.
In October 2002, Apple applied for the "iPhone" trademark in the United Kingdom, Australia, Singapore, and the European Union. A Canadian application followed in October 2004, and aNew Zealand application in September 2006. As of October 2006, only the Singapore and Australian applications had been granted.
In September 2006, a company called Ocean Telecom Services applied for an "iPhone" trademark in the United States, United Kingdom, and Hong Kong, following a filing in Trinidad and Tobago.[104] As the Ocean Telecom trademark applications use exactly the same wording as the New Zealand application of Apple, it is assumed that Ocean Telecom is applying on behalf of Apple.[105] The Canadian application was opposed in August 2005, by a Canadian company called Comwave who themselves applied for the trademark three months later. Comwave has been selling VoIP devices called iPhone since 2004.[103]
Shortly after Steve Jobs' January 9, 2007, announcement that Apple would be selling a product called iPhone in June 2007, Cisco issued a statement that it had been negotiating trademark licensing with Apple and expected Apple to agree to the final documents that had been submitted the night before.[106] On January 10, 2007, Cisco announced it had filed a lawsuit against Apple over the infringement of the trademark iPhone, seeking an injunction in federal court to prohibit Apple from using the name.[107] In February 2007, Cisco claimed that the trademark lawsuit was a "minor skirmish" that was not about money, but about interoperability.[108]
On February 2, 2007, Apple and Cisco announced that they had agreed to temporarily suspend litigation while they held settlement talks,[109] and subsequently announced on February 20, 2007, that they had reached an agreement. Both companies will be allowed to use the "iPhone" name[110] in exchange for "exploring interoperability" between their security, consumer, and business communications products.[111]
On October 22, 2009,Nokia filed a lawsuit against Apple for infringement of itsGSM,UMTS andWLAN patents. Nokia alleges that Apple has been violating ten Nokia patents since the iPhone initial release.[112] This and further lawsuits by Nokia were eventually settled.[113][114][115]
In December 2010,Reuters reported that some iPhone and iPad users were suing Apple Inc. because some applications were passing user information to third-party advertisers without permission. Some makers of the applications such as Textplus4,Paper Toss,The Weather Channel,Dictionary.com, Talking Tom Cat and Pumpkin Maker have also been named as co-defendants in the lawsuit.[116]
In August 2012, Apple won asmartphone patent lawsuit in the U.S. againstSamsung, the world's largest maker of smartphones;[117] however, on December 6, 2016,SCOTUS reversed the decision that awarded nearly $400 million to Apple and returned the case to Federal Circuit court to define the appropriate legal standard to define "article of manufacture" because it is not the smartphone itself but could be just the case and screen to which the design patents relate.[118]
InMexico, the trademark iFone was registered in 2003 by a communications systems and services company, iFone.[119] Apple tried to gain control over its brand name, but a Mexican court denied the request. The case began in 2009, when the Mexican firm sued Apple. TheSupreme Court of Mexico upheld that iFone is the rightful owner and held that Apple iPhone is a trademark violation.[120]
InBrazil, the brand IPHONE was registered in 2000 by the company then called Gradiente Eletrônica S.A., now IGB Eletrônica S.A. According to the filing, Gradiente foresaw the revolution in the convergence of voice and data over the Internet at the time.[121] The final battle over the brand name concluded in 2008. On December 18, 2012, IGB launched its own line of Android smartphones under the tradename to which it has exclusive rights in the local market.[121] In February 2013, the Brazilian Patent and Trademark Office (known as "Instituto Nacional da Propriedade Industrial") issued a ruling that Gradiente Eletrônica, not Apple, owned the "iPhone" mark in Brazil. The "iPhone" term was registered by Gradiente in 2000, seven years before Apple's release of its first iPhone. This decision came three months after Gradiente Eletrônica launched a lower-cost smartphone using the iPhone brand.[122] In June 2014, Apple won, for the second time, the right to use the brand name in Brazil. The court ruling determined that the Gradiente's registration does not own exclusive rights on the brand. Although Gradiente intended to appeal, with the decision Apple can use freely the brand without paying royalties to the Brazilian company.[123]
In thePhilippines, Solid Group launched theMyPhone brand in 2007. Stylized as "my|phone", Solid Broadband filed a trademark application of that brand. Apple later filed a trademark case at the Intellectual Property Office of the Philippines (IPOPHL) against Solid Broadband's MyPhone for "confusingly similar" to the iPhone and that it may likely "deceive" or "cause confusion" among consumers. Apple lost the trademark battle to Solid Group in a 2015 decision made by IPO director Nathaniel Arevalo, who also reportedly said that it was unlikely that consumers would be confused between the "iPhone" and the "MyPhone". "This is a case of a giant trying to claim more territory than what it is entitled to, to the great prejudice of a local 'Pinoy Phone' merchant who has managed to obtain a significant foothold in the mobile phone market through the marketing and sale of innovative products under a very distinctive trademark", Arevalo later added.[124][125]
Telephones portalInternet message boards and blogs are buzzing with talk of paper iPhone bills dozens and even hundreds of pages long.
The box arrived last Saturday and inside it contained her first bill after she purchased Apple's iPhone.
Justine Ezarik, a graphic designer from Pittsburgh, Pennsylvania, posted a 1-minute video on her blog that shows her opening up a 300-page iPhone bill from AT&T – which was mailed in a box.
One blogger, in fact, is in the middle of her 15 minutes of fame after posting a video that shows her unwrapping a 300-page AT&T bill.
Justine Ezarik, a Pittsburgh graphic designer and active Internet blogger, got her first bill on Saturday. She says it was so huge – 300 pages – it was delivered in a box.
Ms. Ezarik, 23, made a one-minute video that shows her flipping through the voluminous bill and posted it to YouTube and other video-sharing sites on Aug. 13. The video has since been viewed more than three million times,
Surely due to the recent flurry over massively large iPhone bills, AT&T has begun sending text messages to its iPhone users assuring them that 50, or 75, or 300+ page iPhone bills will no longer be sent to their houses (unless they want them).
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