Thehistory of the National Football League on television documents the long history of theNational Football League on television. The NFL, along withboxing andprofessional wrestling (before the latterpublicly became known as a "fake" sport), was a pioneer ofsports broadcasting during a time whenbaseball andcollege football were more popular than professional football. Due to the NFL understanding television at an earlier time, they were able to surpassMajor League Baseball in the 1960s as the most popular sport in theUnited States. Today, NFL broadcasting contracts are among the most valuable in the world.
NBC was the first major television network to cover an NFL game, when on October 22, 1939, it broadcast a game between thePhiladelphia Eagles and theBrooklyn Dodgers; the network was still only in its infancy, with only two affiliates, the modern dayWRGB (now a CBS affiliate) inSchenectady andW2XBS in New York City. Portions of that game still survive via films, but the film is not footage from the telecast (recordings of television broadcasts did not begin until 1948). The use of a sideline camera, the sole camera used in the 1939 broadcast, would become the standard for all future NFL broadcasts until 2017; the angle is particularly suited for estimating yardage, compared to more mobile camera angles that began to appear in the 21st century.[1]
Regular broadcasts of games began after World War II and the first NFL championship to be televised was the 1948 match between the Eagles andChicago Cardinals.
In 1950, theLos Angeles Rams and theWashington Redskins became the first NFL teams to have all of their games—home and away—televised. In the same year, other teams made deals to have selected games telecast. TheDuMont Network then paid a rights fee of US$75,000 to broadcast the 1951 NFL Championship Game across the entire nation.[2]
From 1953 to 1955, DuMont also televisedSaturday night NFL games. It was the first time that NFL fixtures were broadcastlive, coast-to-coast, in prime time, for the entire season. The broadcasts ended after the 1955 season, when the DuMont Network folded. DuMont was a less than ideal partner for NFL broadcasts: with only eighteen affiliates in 1954, it was dwarfed by the amount of coverage the "Big Four" (later the East Division of theCanadian Football League) had with its contract on NBC, which had 120 affiliates at the time.[3]
DuMont also had Sunday regional coverage alongsideABC, in both instances the games being negotiated by the teams as opposed to the league as a whole. DuMont focused on teams that played in markets that had one of the network'sO&O's and offered regional coverage of theNew York Giants (WABD, nowWNYW),Pittsburgh Steelers (WDTV, nowKDKA-TV), andWashington Redskins (WTTG). ABC opted to go by region, initially offering theChicago Bears andChicago Cardinals nationally before relegating them to mostlyMidwestern markets while offering theLos Angeles Rams andSan Francisco 49ers forWestern markets and the Redskins forEastern andSouthern markets; DuMont replaced the Redskins with thePhiladelphia Eagles in its rotation.
By 1955, DuMont was in terminal decline following a merger attempt with ABC being vetoed by DuMont shareholderParamount Pictures out ofantitrust concerns (Paramount had spun offUnited Paramount Theaters by order of theUnited States Department of Justice, with UPT subsequently buying ABC) and selling off WDTV toWestinghouse Broadcasting. This led to the1955 NFL season having erratic broadcasting contracts, with the Giants, Eagles, & Steelers remaining on DuMont, the Bears, Cardinals, Rams, & 49ers remaining on ABC, theCleveland Browns (one of the league's most successful and popular teams) and Redskins (the only team at the time representing the South) having their own regionalized coverage, and theBaltimore Colts (who despite also geographically being in the South represented the moreNortheastern-likeBaltimore) andDetroit Lions (despite the presence of then-ABC O&OWXYZ-TV) restricted to their home markets. TheGreen Bay Packers had no local television coverage, due to playing in both the smallest market in themajor professional sports leagues.
Later in 1955, NBC became the televised home of the NFL Championship Game, paying $100,000 to the league. The1958 NFL Championship Game played atYankee Stadium between theBaltimore Colts and theNew York Giants went into sudden death overtime. This game, since dubbed the "Greatest Game Ever Played," was watched widely throughout the country and is credited with increasing the popularity of professional football in the late 1950s and early 1960s.
CBS began to televise selected NFL regular season games in 1956. That same year the rights fee for the1956 NFL Championship Game rose to an unprecedented $200,000.[2]
By 1959, big-market teams such as the Bears and Giants had all their games televised, but small-market ones like the Packers and 49ers still did not. Upon becoming NFL commissioner, Pete Rozelle worked to ensure that every team got all its games on TV.
When the rivalAmerican Football League (AFL) began in 1960, it signed a 5-year television contract withABC. This became the first cooperative television plan forprofessional football, through which the proceeds of the contract were divided equally among member clubs. ABC and the AFL also introduced moving, on-field cameras (as opposed to the fixed midfield cameras of CBS and the NFL), and were the first to have players "miked" during broadcast games. As the AFL also had players' names stitched on their jerseys, it was easier for both TV viewers and people at the games to tell who was who.
As of the 1961 season, CBS held the rights to all but one of the NFL's teams; theCleveland Browns had a separate contract withSports Network Incorporated (SNI) to carry their games over a regional network. However, the Browns and SNI were forced to break their deal when the NFL and CBS devised their own revenue sharing plan after CBS agreed to telecast all regular season games for an annual fee of $4.65 million. A special antitrust exemption, theSports Broadcasting Act of 1961, was passed in Congress to accommodate the collective contract, which restricted what days the league could televise their games. CBS' fee later increased to $14.1 million per year in 1964, and $18.8 million per year in 1966.
With NBC paying the AFL $36 million in 1965 to televise its games, and the intensified battle over college prospects, both leagues negotiated a merger agreement on June 8, 1966. Although they would not officially merge into one combined league until 1970, one of the conditions of the agreement was that the winners of each league's championship game would meet in a contest to determine the "world champion of football."
The firstAFL-NFL World Championship Game was played on January 15, 1967 between the NFL champion Packers and the AFL champion Chiefs. As CBS held the rights to nationally televise NFL games and NBC had the rights to broadcast AFL matches, it was decided that both would cover that first game. The next three AFL-NFL World Championship Games, the initialSuper Bowls, were then divided by the two networks: CBS broadcast Super BowlsII andIV while NBC coveredIII.
When the AFL and the NFL officially merged in 1970, the combined league divided its teams into theAmerican Football Conference (AFC) and theNational Football Conference (NFC). It was then decided that CBS would televise all NFC teams (including playoff games) while NBC would be responsible for all AFC teams. For interconference games, CBS would broadcast them if thevisiting team was from the NFC, and NBC if the visitors were from the AFC. The two networks had a rotation policy for the Super Bowl.
ABC also agreed to televise one regular season game per week on Monday night. ABC aired its first edition ofMonday Night Football on September 21,1970.MNF pushed the limits of football coverage with its halftime highlights segment, occasional banter fromHoward Cosell and Don Meredith, and celebrity guests such asJohn Lennon,Arnold Schwarzenegger andBill Clinton. During its 36-year run on ABC,Monday Night Football consistently ranked among the most popular prime time broadcasts each week during the season.
As the league's broadcasters, ABC, CBS, and NBC had their own talent. Announcers such as Cosell,Frank Gifford, andAl Michaels (from ABC);Pat Summerall andJohn Madden (from CBS); andCurt Gowdy,Dick Enberg,Marv Albert,Jim Simpson,Kyle Rote andJim Lampley (from NBC), all had their own unique analysis of the game. Individual networks had distinctive innovations in their coverage. For example, CBS'The NFL Today was the first pre-game show to have a female co-host (Phyllis George). On December 20,1980 NBC made history by broadcasting a game between theNew York Jets andMiami Dolphins with no announcers. NBC has also tried one-announcer football when Dick Enberg called theNew York Jets' visit toCleveland Browns on December 12,1981 without his regular colleagueMerlin Olsen in accompaniment. NBC instead pre-recorded interviews with players and coaches from both teams which filled in the parts where Olsen would have spoken.
On December 27,1987, NBC introduced the first female play-by-play football announcer inGayle Sierens, who partnered withDave Rowe in a game between theSeattle Seahawks andKansas City Chiefs; contractual issues with her main employer prevented Sierens from calling any further games for the network, and it would be another 29 seasons before the next female announcer,Beth Mowins, began calling games for both ESPN and CBS in2017.
In1978, the NFL increased its revenue from both ticket sales and TV by expanding the regular season from 14 games to 16. Furthermore, the playoff format was expanded from 8 teams to 10 teams, enabling the league to give another post-season game each to CBS and NBC. This was partially due to the league's 1976 expansion to 28 teams.
Meanwhile, the Super Bowl became a yearly ratings blockbuster, allowing the broadcasting network to generate millions of dollars in advertising revenue. Four of the tenhighest rating television broadcasts of all-time (in the U.S.) are Super Bowls.[4] When the league signed a new 5-year TV contract with the three networks in 1982, it allowed ABC to enter into the Super Bowl rotation;Super Bowl XIX was ABC's debut. Since then, the network that televises each Super Bowl is determined by the contracts that the league negotiates with all of its broadcasters. Each network broadcaster generally gets one Super Bowl before any received a second. This process repeats before any network airs a third event, although the TV contracts usually expire by that time.
Cable TV became commonplace during the 1980s, and the NFL was eager to exploit that opportunity in 1987.
In1986, theUnited States Football League, at the time pursuing an antitrust lawsuit against the NFL, signed an agreement withESPN to carry games on Sunday nights. When the lawsuit failed and the 1986 season was canceled, the NFL swooped in and took the time slot, creatingESPN Sunday Night Football in 1987. ESPN thus became the first cable network to broadcast regular season NFL games.Chris Berman helped redefine the pre- and post-game shows when he launchedNFL Countdown andNFL Prime Time, and they have since become the top-rated pre- and post-game shows on television. The cable network's contract to showESPN Sunday Night Football was one of the turning points in their growth, transforming them from a small cable network to a marketing empire.
When ESPN first started televising NFL games in 1987, it only broadcast Sunday night games during the second half of the season. Meanwhile, ABC, CBS, and NBC maintained their rights toMonday Night Football, the NFC, and the AFC, respectively.
By 1990,Turner'sTNT network started to broadcast Sunday night games for the first half of the season. The combined 1990 contracts with ABC, CBS, ESPN, NBC, and TNT totaled $3.6 billion ($900 million per year), the largest in TV history. One major factor in the increased rights fee was that the league changed the regular season so that all teams would play their 16-game schedule over a 17-week period. ABC was also given the rights to televise the two Saturday games on the opening weekend of the postseason. This was made possible after the league expanded its playoff format to include more teams.
TBS had also broadcast the infamous 1982 "strike" games. The NFLPA called for aplayers' strike three weeks into that season which reduced it to nine games. In October, two "all-star" exhibition games were held with generic NFC and AFC teams in Los Angeles and Washington, D.C., and aired on TBS. Ratings and attendance at both games was minimal.
In 1994, the league signed an exclusivity agreement with thedirect broadcast satellite (DBS) serviceDirecTV to launchNFL Sunday Ticket, a satellite television subscription service that offers every regular season NFL game.
When contracts were signed in December 1993, CBS (which had been home to NFC games for 38 years) lost their rights to the fledglingFox Network, and it just so happened that CBS also lost itsMLB coverage (which it never recovered) after that same year. Fox offered a then-record $1.58 billion to the NFL over four years, significantly more than the $290 million per year offered by CBS. Fox was only seven years old and had no sports division, but it began building its own coverage by hiring many former CBS personalities such as Summerall and Madden.
Fox's NFL rights ownership made the network a major player in American television by attracting many new viewers (and affiliates) and a platform to advertise its other shows. In the meantime, CBS lost several affiliates (mainly owned byNew World Communications in NFC markets) to Fox, and ratings for its other offerings languished. CBS lost a number of affiliates, primarily inAtlanta,Detroit, andMilwaukee, where it was dropped to lower-poweredUHF affiliates unable to be received in some areas.
Due to satellite television, the NFL Sunday Ticket in local markets, and rules of the time, satellite subscribers were required to use antennas to pick up local affiliates. CBS was devastated by the loss of over-the-air availability of these stations in the outer reaches of some markets. Since 1994, the situations in Milwaukee and Atlanta have improved due to committed station ownerships and acquisition of high-profile syndicated programming, along with the digital transition equalizing the field into being received via UHF-only, while CBS's Detroit station continues to struggle for relevancy and exists mainly as an automated pass-through for CBS programming, along with shows from the network's syndication arm,CBS Television Distribution.
ABC, NBC, TNT and ESPN renewed their contracts in the meanwhile. TNT was able to get a stipulation that theAtlanta Falcons, based in Turner's home of Atlanta, be featured on TNT once a year, regardless of the previous season's record.
Meanwhile, NBC's rebound in the overall ratings in both the 1980s and 1990s after years at the bottom of the ratings were partly attributed to its continuing coverage of the NFL. With television contract re-negotiations in early 1998 ushering in the era of multibillion-dollar broadcasting agreements, an era of pro football broadcasting was about to end. CBS, stung by Fox's surprise bid four years earlier, aggressively sought to reacquire some broadcasting rights. CBS agreed to pay $4 billion over eight years ($500 million per season) to air AFC games.
NBC, meanwhile, had indicated a desire to bid forMonday Night Football rights in 1998, but gave up when the financial stakes increased sharply. Thus, after six decades, NBC, the network that had shaped television broadcasts of football, lost its rights, thus marking the beginning of a slow decline for its sports division, culminating in the unproductive 2004–05 primetime season, when NBC carried no major sporting championships during prime time (NBC had already lostMajor League Baseball broadcasting rights in2000 andNational Basketball Association rights in2002; they had acquiredNational Hockey League rights in 2004, but that league's entire2004–05 season was canceled due to alockout, and furthermore, it was the least popular of the major leagues at the time).
NBC's attempts to replace the NFL with other professional football, including theXFL in 2001 and theArena Football League coverage from 2003 to 2006, proved to be very unsuccessful. Like CBS before it, NBC would later decide that not having NFL rights did too much damage to its overall ratings to justify foregoing the high rights fees required.
The other networks also signed eight-year deals in 1998. Fox extended its NFC deal by agreeing to a $4.4 billion contract ($550 million per season). ABC retained its longtime rights toMonday Night Football by also paying $4.4 billion over eight years. ESPN agreed to a $4.8 billion ($600 million a season) deal to become the sole cable broadcaster of NFL games, marking an end to the league's association with TNT. As with previous television contracts, the coverage of the Super Bowl was divided between the broadcast networks.
In 2002, the NFL began scheduling aThursday night special opening "Kickoff" game, taking place on the Thursday after Labor Day leading into the opening Sunday slate of NFL games. The event includes a pre-game concert and other televised festivities. The first series of these events were held in New York and Washington, D.C., respectively, to celebrate both cities' resilience in the wake of theSeptember 11, 2001 attacks.[5] The2002San Francisco 49ers and theNew York Giants game was held on September 5 and televised on ESPN. The2003 edition featured theWashington Redskins hosting theNew York Jets on September 4, 2003, and the game was televised by ABC. Since 2006, NBC has televised the Kickoff game (see below).
Starting in 2004, the NFL began awarding the opening game to the defending Super Bowl champions as the official start of their title defense. The unfurling of the team's Super Bowl championship banner in their stadium has become a centerpiece of the opening ceremonies.
In 2012, the kickoff game between theNew York Giants andDallas Cowboys aired on Wednesday, September 5, to avoid conflict with the final night of theDemocratic National Convention in which incumbent presidentBarack Obama delivered his acceptance speech for the party nomination.[6]
On two occasions since 2004, the defending Super Bowl champion has not hosted the Kickoff Game:
Recently, the NFL's TV broadcasters have suffered annual financial losses because advertising revenue is unable to keep up with the rising costs of broadcast rights.
Nevertheless, the current broadcast contract, which began in 2006, resulted in a sizable increase in total rights fees. Both Fox and CBS renewed their Sunday afternoon broadcast packages through 2011, in both cases with modest increases. Furthermore, the league and DirecTV signed a five-year extension to their exclusivity deal on NFL Sunday Ticket.
Despite relatively high, if declining, TV ratings, ABC decided to end its relationship with the NFL after losing significant money onMonday Night Football. In addition to the fees, part of this decision may have been the result of a resurgent ABC prime time entertainment schedule during the 2004–05 season, particularly on Sunday evening withDesperate Housewives; thus ABC would be unable to satisfy the league's reported preference for a Sunday night game on broadcast television as opposed to Monday.
Because of that,Monday Night Football moved from ABC to ESPN, which are both owned byThe Walt Disney Company. The cable network paid $1.1 billion per year from 2006 to 2014 for the rights. Unlike the broadcast networks, however, ESPN can generate revenue from subscription sales, in addition to traditional commercial breaks (ESPN's subscriber fees are the highest of any American cable network, more than four times that of second-placeTNT[7]). The cable network's coverage begins at 1:00 p.m.ET withSportsCenter Special Edition: Monday Night Kickoff. The 2009 edition saw the game itself start at 8:30 p.m., withMike Tirico,Ron Jaworski, andJon Gruden in the broadcast booths.
Meanwhile, NBC, after losing the AFC package to CBS in 1997, was able to reclaim some broadcast rights with a deal worth an average of $650 million per year to air the Sunday night package from 2006 to 2014 (not much more than what ESPN used to pay for the same rights). This new deal included the Super Bowl in 2009 and 2012.
NBC's coverage also includes two preseason games (including the annualHall of Fame Game), the first two Wild Card playoff games of each post-season, and the annual Thursday opening Kickoff Game, similar to ABC's broadcast rights package. The major difference was that the NFL allowed NBCflexibility in selecting games in the latter part of the season. ABC did not have the right to be flexible with theirMonday Night Football schedule and picked matchups based on a team's record in the previous season (as NBC does), which often led to teams with losing records playing each other on Monday night later in the season.
The moves were intended to break NBC out of its ratings slump; however, at one point in the last decade, this did not happen, and althoughNBC Sunday Night Football had been (and continues to be) the network's top rated program and in the top 30 for viewing audience, it had not lifted the rest of the schedule. For a time, NBC had been firmly in fourth place and was losing large sums of money, so much so that the network had to cut an hour of prime time programming from its weeknight schedule in favor ofThe Jay Leno Show, a somewhat lower budget talk show which lasted five months. The network has since slowly come back to second place in the network ratings.
Coverage ofNBC Sunday Night Football starts at 8:15 p.m. ET withAl Michaels serving as theplay-by-play announcer,Cris Collinsworth ascolor commentator, andMichele Tafoya as the sole sideline reporter. Each telecast begins with a pre-game show airing at 7 p.m. ET entitledFootball Night in America, hosted byLiam McHugh.
In addition, for the first three years of the contract, the network that carried the Super Bowl also broadcast thePro Bowl on the Saturday night following the championship game. In 2007, CBS broadcast both games, followed by Fox in 2008, and NBC in 2009. In 2010, the Pro Bowl was played the weekend before the Super Bowl, broadcast by ESPN. The 2010 deal was meant as a one-time situation to protect theWinter Olympics in Vancouver that started the next week (as well as theNBA All-Star Game and theDaytona 500), however the NFL would have the Pro Bowl regularly be played one week before the Super Bowl there after.
TheNFL Network was created by the league in 2003 and given a separate package of broadcast games. Theeight-game package consisted of prime time games which in 2006 and 2007 began airing fromThanksgiving to the end of the regular season. Five games aired on Thursday nights and three on Saturday nights, the latter beginning Week 15 of the season. Starting in the 2008 season the ratio and dates of the games changed: now there are seven Thursday night games beginning in the first week of November and continuing to Week 16. There is only one Saturday night game, airing during Week 15 or 16 (usually 16, but when Saturday is Christmas Eve, it airs in week 15). The NFL could theoretically decide to sell this package to another network should NFL Network broadcasts not generate enough revenue. NFL Network will also carry several preseason games. The introduction of the NFL Network games also marked the end to late-season Saturday afternoon regular season games on the networks that aired Sunday afternoon games: CBS, Fox and NBC.
ESPN renewed its contract with the NFL in 2011 which extends to ESPN the NFL broadcast rights through the 2021–22 season. ESPN increased the purchase price for the eighteen-game package, which will include in 2015 the Pro Bowl.[8] Cable television operators condemned the contract, noting that ESPN has the highestretransmission consent fees of any national cable television channel, nearly five times higher than the nearest competitor (TNT), and raises fees on an annual basis.[9] Nevertheless, the other networks had intended to follow suit by renewing their contracts through 2021–22, increasing their price to over $1 billion per year.[10] The remaining networks announced they had indeed renewed with the NFL on December 14, 2011. Both the new ESPN and broadcast deals take effect in 2014-15 and will continue through Super Bowl LVI in 2022.[11]
As for the rest of the changes, they consist of the following:
In addition to that, all of the networks were afforded the rights to stream games on the Internet via theTV Everywhere initiative, but not to mobile devices (asVerizon Wireless, through its NFL Mobile app, maintained exclusive rights to all devices 7 inches (18 cm) or smaller through the 2017 season);[14] the streaming rights are effective immediately, as NBC and Verizon both carriedSuper Bowl XLVI online for the first time.[15] NBC is paying an average annual rights fee of $950 million for its broadcast rights; CBS $1 billion, and Fox $1.1 billion;[16] the actual amount is slightly lower at the beginning of the contract and higher at the end to compensate for inflation.[17]
On February 5, 2014, the league announced it had sold off eight weeks of the NFL Network'sThursday Night Football package toCBS, who outbid competitorsABC,Fox,NBC, andTurner Sports.[18][19] NFL Network will simulcast CBS' Thursday night games from weeks 2 through 8, will continue to carry the Thursday night games from Week 9 onward, and will also carry two Saturday night games (Week 16 doubleheader) for the first time since 2011, with one of those games being simulcast on CBS.[20]
All of these games (except for the one NFL Network-only Saturday night game) will be announced by CBS' lead commentating team ofJim Nantz (play-by-play) andPhil Simms (color analyst). The deal with CBS was initially only for the 2014 season, with the league having the option to extend it for an additional season.[21] CBS is paying an additional $275 million for the package.[17] Local CBS affiliates automatically get the local simulcast rights to any game carried only on NFL Network.[22] The league exercised the option to extend its agreement with CBS through the 2015 season.[23]
For 2016 and 2017, the league split a ten-game package of Thursday night games between NBC and CBS, with each paying an estimated $225 million per season for five games; CBS's games were in the early part of the season as before, while NBC's games were later in the season.[24] Under the terms of NFL Network's retransmission agreements with cable providers, the NFL has included a stipulation requiring seven games in theThursday Night Football package to be carried solely on NFL Network; for the 2018 season, potential bidders were free to place a bid on a package ranging from anywhere between four and eleven games.[25] Fox, the winning bidder, bought all eleven games that were up for bids. As the eighteen total games involve more time slots than can be accommodated with the fourteen Thursday night time slots (excluding the kickoff, Thanksgiving, and the last week of the season when no Thursday game is played), four of the games are played on days other than Thursdays (usually this involves at least onegame in London in a Sunday morning time slot and the remainder on Saturdays, all NFL Network exclusives), or if Christmas lands on a Monday, either aChristmas Eve or Christmas Day game.
Beginning in 2020, selectMonday Night Football have been simulcast on ABC under the brandingESPN Monday Night Football on ABC. In the 2020 season, three games were simulcast. In the 2021 season, threeMonday Night Football games and the new Week 18 Saturday doubleheader were simulcast.[26]
Verizon has held rights to carry video simulcasts of NFL games to devices 7 inches (18 cm) or less since such simulcasts have been viable. The company initially made these telecasts available only to its ownwireless service subscribers, even going so far as to block the networks from providing their own feeds to those devices. Beginning in2018, at the league's behest, it broadened the availability to all devices of that size and offered them through a newly acquired subsidiary,Yahoo! Sports. (Yahoo! has twice carried exclusive NFL games, both based in London, which were available to larger devices as well.) At the same time, Verizon dropped its prohibition on the networks offering the feeds to small devices. Verizon's NFL feeds are limited to Sunday and Monday nights, plus the locally telecast game in the phone's location (determined by the phone'sGPS locator); Verizon offers Thursday night games but will only stream those games over a mobile data connection, whereas other games streamed through Verizon can useWi-Fi.
TheThursday Night Football contract, uniquely among the league's television packages, has a separate digital contract allowing games to be carried freely to all Internet devices since2016.Twitter carried the 2016 season before being outbid in 2017 byAmazon, who has held the rights since. For the 2017 season it required anAmazon Prime subscription to access the streams; it began offering the streams freely through its gaming-centric streaming serviceTwitch in 2018.
In March 2021, Amazon acquired exclusive rights to TNF as part of the next round of NFL broadcasting agreements starting in 2022. NFL Network, Fox, and Amazon subsequently opted out of the final year of its agreement, meaning that Amazon's rights began in the 2022 NFL season instead.[27]
On March 13, 2021, the league announced a new agreement with ESPN/ABC, CBS, Fox, and NBC that will run from 2023 to 2033, worth over $110B ($10B/year). Among the new changes:[28][29]
In a separate deal,YouTube TV takes over the rights for NFL Sunday Ticket from DirecTV for $2 Billion a year.[31]
These deals have an opt-out clause after the 2029 season, with the exception for ESPN/ABC, whose opt-out clause is after 2030.[32]
