Hip-hop fashion (also known asrap fashion) refers to the various styles ofdress that originated from UrbanBlack America and inner city youth in American cities likeNew York City,Los Angeles, andAtlanta. Being a major part ofhip-hop culture, it further developed in other cities across the United States,[1] with each contributing different elements to the overall style that is now recognized worldwide.
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During the late 1970s,sportswear and fashion brands such asLe Coq Sportif,Kangol,Adidas andPro-Keds became established and attached themselves to the emerging hip-hop scene.
In the 1980s,hip-hopDJs were known for wearing brightly colored name-brandtracksuits,sheepskin and leatherbomber jackets,[2] backpiece jackets,[3]Clarks shoes,[2] Britishers (also known as British walkers) andsneakers. DJs would wear sneakers from brands such asPro-Keds,Puma,Converse Chuck Taylor All-Stars andAdidas Superstars often with oversized or "phat" shoelaces. Popular haircuts of the time ranged from the early-1980sJheri curl to the early-1990shi-top fade, which was popularized byWill Smith (The Fresh Prince) andChristopher "Kid" Reid ofKid 'n Play, among others. Another trend in hip-hop clothing, pioneered byDapper Dan in the early 1980s, was the adaptation and brandishing of high-net-worth fashion house brands such asLouis Vuitton,Fendi,Gucci and logos on custom-designed tracksuits, jackets, and mink coats.
Trending accessories of the time included items such as large eyeglasses (Cazals[4]),Kangol bucket hats, nameplates, name belts, multiple rings and heavy gold jewelry.[2][5] Men's jewelry typically focused on heavy gold chains, while women's jewelry consisted of large gold earrings.[5] Hip-hop performers likeKurtis Blow andBig Daddy Kane helped popularize gold necklaces and other types of jewelry, while female rappers such asRoxanne Shanté and the groupSalt-N-Pepa helped popularize made oversized gold door-knockerearrings trend. The heavy jewelry was seen as a symbol of prestige and wealth, and some even connected the style to Africanism. For instance, MCSchoolly D claimed that wearing gold "is not something that was born and raised in America. In the rap genre, artists would engage in battles. As the leading warriors, we must rise and proudly proclaim our victories, while also sharing the methods that helped us achieve them."[6]
The fashion of 1980s hip-hop is widely regarded as one of the key components of theold-school hip-hop culture. It is often celebrated innostalgic hip-hop tracks such asAhmad's 1994 single "Back in the Day" andMissy Elliott's 2002 songof the same name.
As per Gwendolyn O'Neal, author ofAfrican American Aesthetics of Dress (1997), "The African-American aesthetic of dress is not exclusively African or American, but rather is influenced by distinct 'cultural' experiences that stem from being of African ancestry and living in America."[7] In an interview withBlack Book Magazine, rapperJay-Z supported this view and defended the preference for luxury fashion brands in hip-hop culture as a way of "living on our own terms, rather than trying to imitate an elite lifestyle." The use of high-end fashion products in the hip-hop lifestyle is not necessarily driven by conspicuous consumption.[7]
In the 1980s, the first wave of hip-hop influence,preppy fashion also gained popularity among the youth. This group of young, upwardly mobile black individuals, known as "buppies", embraced 1980s hip-hop music and wore clothing items from brands like Polo,Timberland, andTommy Hilfiger. They were particularly drawn to the exclusivity and aspirational appeal of Hilfiger, with its all-American, WASP-y, and country club aesthetic.[8] The brand's immense popularity among the hip-hop subculture community eventually led to its global expansion.[7]
Black nationalism was increasingly influential inrap during the late 1980s, and fashions and hairstyles reflectedtraditional African influences.[5] Blousypants were popular among dance-oriented rappers likeM.C. Hammer.[5]Fezzes,[5]kufis decorated with theKemeticankh,[5]Kente cloth hats,[5] Africa chains,dreadlocks, and Black Nationalist colors of red, black, and green became popular as well, promoted by artists such asQueen Latifah,KRS-One,Public Enemy,Native Tongues andX-Clan.
In the 1990s, hip-hop fashion underwent a gradual evolution from the 1980s, as the community began to draw inspiration from traditional African-American dress. The style of dressing in the early 1990s was influenced by elements such as bright colors, oversized pants, and headwear.[9] The character portrayed by Will Smith inThe Fresh Prince of Bel-Air serves as a notable example of the classic style and fashion trends of the 1990s. He is consistently dressed in bright and colorful garments, throwback jerseys, andbaseball caps. Similarly, rappers such as Kid 'n Play and Left Eye of TLC also popularized the use of bright-colored clothing and baseball caps. Among women, TLC and the late R&B singerAaliyah created a fashion trend by pairing baggy pants with crop tops or sports bras, and occasionally adding an oversized flannel shirt to their looks. This style represented their own version of femininity and conveyed the idea that not everything needs to be form-fitting and tight in order to be considered sexy.
Kris Kross established the fad of wearing clothes backwards.[5]
Kwamé sparked a brief trend ofpolka-dot clothing.[10]
In 1984,Nike collaborated withMichael Jordan to create the well-known basketball shoes, the Air Jordans. Even though the price point ranged from US$100 (which was considered a high price point then), it did not stop people from lining up for hours just to get their hands on a pair of these shoes. To date, Air Jordans are still widely worn by basketball players, and with Nike releasing retro versions from time to time, which sell out globally within minutes of the release date.[11] Adidas had a large role insneaker culture, helped byRun-DMC when the group's single "My Adidas" released in 1986.[12] Other clothing brands such as Reebok, Kangol, Fila, Champion, Carhartt, and Timberland were closely associated with the hip hop scene, particularly on the East coast with hip hop acts such as theWu-Tang Clan andGang Starr sporting the look.[citation needed]
Gangsta rap pioneersN.W.A popularized an early form of street style in the late 1980s from the African American gangs and hustler cliques who were there mimicking cholo fashion. This included khakiDickies work pants, white T-shirts, Locs sunglasses,Air Jordan or Nike Cortez sneakers, with black Los AngelesRaiders orKings snapback hats andStarter jackets. These jackets were also a popular trend in their own right in the late 1980s and early 1990s. They became something of a status symbol, with incidents of robberies of the jackets reported in the media.[citation needed]
Hip hop fashion in this period also influenced high fashion designs. In the late 1980s,Isaac Mizrahi, inspired by his elevator operator who wore a heavy gold chain, showed a collection deeply influenced by hip hop fashion.[13] Models wore black catsuits, "gold chains, big gold nameplate-inspired belts, and black bomber jackets with fur-trimmed hoods."Womenswear Daily called the look "homeboy chic".[13] In the early 1990s, Chanel showed hip hop-inspired fashion in several shows. In one, models wore black leather jackets and piles of gold chains. In another, they wore long black dresses accessorized with heavy, padlocked silver chains. (These silver chains were remarkably similar to the metal chain-link and padlock worn by Treach ofNaughty by Nature, who said he did so in solidarity with "all the brothers who are locked down.")[13]
Theeight-ball jacket, created by designerMichael Hoban in 1990, wastrendy during the 1990s, particularly in theEast Coast hip hop scene ofNew York City. The style is characterized by brightcolor-blocking and large black and white decals on the back and sleeves, made to look like theeight ball used in somecue sports.[14]
On theEast Coast of the United States, members of the hip hop community looked back to the gangsters of the 1930s and 1940s for inspiration.[15]Mafioso influences, especially and primarily inspired by the 1983 remake version ofScarface, became popular in hip hop. Many rappers set aside gang-inspired clothing in favor of classicgangster fashions such asbowler hats,[15] double-breasted suits,[15] silk shirts,[15] andalligator-skinshoes ("gators").
This look transcended into the R&B world in the mid-1990s whenJodeci came onto the scene, who were crooners but with a more edgy and sexual look. By wearing gangster-style clothes along with the bad-boy attitude and being a R&B group, they appealed to both men and women. They were particularly known for their baggy clothing, symbolizing a hand-me-down from an older relative with a bigger build, as a sign of toughness.
On the East Coast, "ghetto fabulous" fashion (a term coined bySean Combs) was on the rise.[15]
Tommy Hilfiger was one of the most prominent brands in 1990s sportswear, thoughPolo Ralph Lauren,Calvin Klein,Nautica, andDKNY were also popular.[16]Snoop Dogg wore a striped Hilfiger rugby shirt during an appearance onSaturday Night Live, and it sold out of New York City stores the next day.[17] Furthermore, Tommy Hilfiger tube tops were also a big hit within the hip-hop community. It was considered a "must-have" piece for every girl influenced by this music genre. Artists like TLC, the late Aaliyah and so on were commonly seen in events dressed in it.[18] Hilfiger's popularity was due to its perceivedwaspiness, which made it seem exclusive and aspirational.[16] Hilfiger courted the new hip hop market: black models featured prominently in the company's advertising campaigns, and rappers likePuffy andCoolio walked during its runways shows.[16] As of late, Tommy Hilfiger launched People's Place, a program designed to amplify the brand's efforts and dedication to increasing opportunities in fashion for underrepresented communities.
Karl Kani was another influential designer who merged hip hop with fashion.[19]
Other brands, such as Nike, Jordan,FUBU,Southpole, ReebokPro-Keds,Adidas,Eckō Unltd., Walker Wear, Mecca USA,Lugz,Rocawear, Boss Jeans by IG Design, andEnyce, arose to capitalize on the market for urban streetwear.[citation needed]
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One sportswear trend that emerged was the rise in popularity ofthrowback jerseys, such as those produced byMitchell & Ness. Sports jerseys have always been popular in hip hop fashion, as evidenced byWill Smith's early 1990s video "Summertime", andSpike Lee wearing a throwbackBrooklyn Dodgers jersey in the filmDo the Right Thing. The late 1990s saw the rise in popularity of very expensive throwbacks, often costing hundreds of dollars. Hip hop artists donning the pricey jerseys in music videos led to increased demand, and led to the rise of counterfeiters flooding the market with fake jerseys to capitalize on the craze. The mid-to-late 2000s saw a decrease in popularity of throwbacks, with some hip hop artists even shunning them.[citation needed]
The "hip-pop" era also saw the split between male and female hip hop fashion, which had previously been more or less similar. Women in hip hop had emulated the male tough-guy fashions such asbaggy pants, "Loc" sunglasses, tough looks and heavy workboats; many, such asDa Brat, accomplished this with little more than some lip gloss and a bit of make-up to make the industrial work pants and work boots feminine. The female performers who completely turned the tide, such asLil' Kim andFoxy Brown, popularized glamorous, high-fashion feminine hip hop styles, such asKimora Lee Simmons' fashion line ofBaby Phat.Lauryn Hill andEve popularized more conservative styles that still maintained both a distinctly feminine and distinctly hip hop feel.[citation needed]
In the mid-to-late 1990s, platinum replaced gold as the metal of choice in hip hop fashion.[5] Artists and fans alike wore platinum (orsilver-colored) jewelry, often embedded withdiamonds.Juvenile andThe Hot Boys were largely responsible for this trend.[5] Platinum fronts also became popular;Cash Money Records executive/rapperBrian "Baby" Williams has an entire mouthful of permanent platinum teeth. Others have fashionedgrills, removable metal jeweled teeth coverings.
With the advent of the jewelry culture, the turn-of-the-century-established luxury brands made inroads into the hip hop market, with brands likeGucci,Louis Vuitton and 212 Diamond City making appearances in hip hop videos and films.
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Hip-hop fashion from the 1980s to 2011 has undergone numerous changes, with new trends emerging and old trends resurfacing. Some of the most popular styles during this period include snapbacks, sportswear, basketball and skateboarding shoes, hoodies, piercings in one or both ears, leather jackets, sleeveless shirts, polo shirts, baggy pants, bikini tops, crop tops, tube tops, tank tops, factory tracksuits, and cropped T-shirts. These items of clothing have become iconic in hip-hop culture, with many artists and fans incorporating them into their personal style.[20]
In the 1990s and beyond, many hip hop artists and executives started their own fashion labels and clothing lines.[21] Notable examples includeWu-Tang Clan (Wu-Wear),Pharrell (Billionaire Boys Club/Ice Cream),Nelly (Vokal andApple Bottom Jeans),Russell Simmons (Phat Farm),Kimora Lee Simmons (Baby Phat),Diddy (Sean John andEnyce),T.I. (AKOO),Damon Dash andJay-Z (Rocawear),50 Cent (G-Unit Clothing),Eminem (Shady Limited),2Pac (Makaveli Branded),OutKast (OutKast Clothing),Lil Wayne (Trukfit),Young Thug (Sp5der),[22] andKanye West (Yeezy).
Up-and-coming urban clothing lines have dominated the fashion in the hip hop genre. Skinny jeans also came into style in part due to New Boyz' jerk dance from the song "You're a Jerk".[citation needed]
The resurgence of Adidas track jackets and the incorporation of fashion scarves are some of the latest trends to emerge in hip hop fashion. While Adidas tracksuits have been a part of hip hop culture since the commercialization of the genre, they have recently regained popularity.[citation needed]
Skateboarding fashion has been used in the hip hop scene since the early 2010s, including knit caps, bonnets, fitted pants or shorts,Vans,Nike SB (skateboarding), shirts with sleeves and printed Tees (brands like OBEY, Supreme, Stussy, Adidas, Supra, Circa,DC, RDS and Emericas).Chris Brown,Tyler, the Creator and Lil Wayne wear these in their music videos and concerts.[citation needed]
The rebirth of the 1990ssnapback caps is the most notable sign of the new school throwback image. The "new" snapback hype started around mid-2010. Around late 2010 and early 2011, the "new" snapback movement exploded.Starter Clothing Line manufactured the most sought-after snapbacks in the 1990s, and made its return as the hype for the hats grew. Many other well-known hat companies started to sell snapbacks, such asNew Era,Mitchell & Ness,Reebok, andAdidas. Many notable artists are credited with the comeback of snapbacks by sporting gear from a company named Ti$A VI$ION. Chris Brown,Tyga, andBig Sean were among the early supporters of this company since 2010. Many urban fashionistas creditMac Miller, a well-knownYouTube MC, with starting the hype with the release of his song entitled "Snap Back", from the mixtapeThe Jukebox: Prelude to Class Clown, released in June 2009. There is controversy as to who started the "new" snapback trend.[citation needed]
Skater culture is also prominent in the Hip-Hop scene. The boost in its popularity is largely attributed toalternative rapper and leader of the musical groupOdd Future,Tyler, The Creator. Brands like Obey, Supreme, Thrasher, and Tyler, the Creator's merchandise line,Golf Wang have also boosted the significance of skater fashion in Hip-Hop.[23]
The hip hop fashion trends of the 2000s were all over the place and changed constantly, starting with the baller-type image. Michael Jordan's cover onSports Illustrated was significant in hip-hop fashion because he was able to influence millions of people into the direction of baggy shorts, baggy tops, and gold chains. There have been other celebrity influences among fashion trends, with most of these influences coming from hip hop artists. Gucci and Louis Vuitton became extremely popular among the hip hop/urban community from the use of the words, "Gucci" and "Louis" in lyrics and music videos.[citation needed]
During this time period, many fashion trends from the 1980s and early 1990s experienced a resurgence in popularity. For example, door knocker earrings and form-fitting jeans for men came back into style. Cartoon graphic print hoodies byBathing Ape, as popularized by artist and producer Pharrell, also gained popularity. Women continued to wear high heels in various forms, and new shoe styles emerged, such as the open-toed boot.[24]
Around 2012, fashion in hip hop saw a shift towards modern "high" streetwear and haute couture brands popularized by online fashion forums such as Superfuture and Styleforum. Brands such asRick Owens,Raf Simons, andSaint Laurent Paris are now featured prominently in the lyrics and wardrobes of rappers such asA$AP Rocky,Travis Scott, andKanye West.[25]
In recent years, the hip hop world has seen a resurgence of old fads as well as the emergence of new ones. The last few years of the first decade of the new millennia gave rise to the popularity of tattoos covering artists from head to toe.Soulja Boy,Wiz Khalifa,Lil Wayne andTyga have set the trend of being completely "tatted up."[26]Birdman now sports a star tattoo on the crown of his head,Gucci Mane has an ice cream tattoo on his right cheek, and Lil Wayne has tattoos on his eyelids and forehead.[27]
When discussing fashion trends, one cannot overlook the significance of hairstyles, particularly for women. In recent years, there has been a revival of the asymmetrical haircut with a modern twist. Celebrities likeRihanna,Cassie, andKelis have all helped popularize the trend of the half-shaven head.[28]
Fashion scarves have also gained popularity in recent years. Kanye West is one of the latest artists to launch his own line of products, selling decorative scarves with provocative depictions under the name Risque Scarves.[29] In the 2020s, balaclavas (known as "shiesty masks") have become popular. The rapperYeat has also popularized wearing distressed balaclavas and scarves tied as turbans.[30][31]
Around 2019, a fashion trend emerged coined as the "Opium" aesthetic, named afterPlayboi Carti's record label. The label includesKen Carson,Destroy Lonely, and Homixide Gang, although related acts such as "Burberry Erry" (Erik Artega), "F1lthy, and "Oji" are also notable contributors to the punk-like aesthetic. The aesthetic and fashion trend focuses around dark monochrome, usually black clothing,Gothic structures, and high streetwear and avant-garde brands such asBalenciaga,Rick Owens,Vetements,Alyx,Undercover, andChrome Hearts.[32]
In the mid 2010s to 2020s, luxury glasses made by French brandCartier have surged in popularity, especially in the Michigan rap scene, but also outside of it. According to Detroit jeweler Tony Bahu, "It started back in the 80s. They started making the main Cartier glasses in 1983, and Detroit came on the scene right away. It was a lot of Detroit auto money."[33] Certain Cartier glasses (colloquially, "buffs", "yays", or "white sticks") have been famous for having temples made out ofbuffalo horn and are widely considered as a status symbol because of their price.[34] Cartier also makes glasses with temples out of metal (gold or silver) or wood, which are called "wires" and "woods", respectively. In 2020, Detroit rapperGmac Cash attempted to gift a pair of Cartiers to theGovernor of Michigan,Gretchen Whitmer, but she denied the offer.[35] Rappers such asQuavo,[36]Big Sean,[37] andIcewear Vezzo[33] are known for their expensive Cartier sunglasses. The hinges and bridges of designer glasses are also typically "iced" with diamonds, which is part of hip-hopbling. Sports players in theDetroit Pistons andMichigan Wolverines have also worn Cartier glasses.[33][37]
As a negative part of the trend, multiple robberies have occurred inDetroit[38][39] andWashington, D.C.[40][41] that were motivated by Cartier glasses.
Glasses made by Gucci, Balenciaga, Dior, Louis Vuitton, and Prada have also gained popularity.
The rapperKanye West has also frequently wornshutter shades in the 2000s and 2010s, partially for theircamp value, and shutter shades have become synonymous with Kanye West.[42]
As music played a significant role in the way people dressed during the 1990s, manycelebrities were known as fashion icons, especially rappers. Legendary rapper, Tupac, was not only known for his resonating lyrics, but also his timeless style. He was seen as a trend setter during that period. His signature, classic style were bandanas paired with baggy overalls or Red Wings jersey. In return, he made bandanas into an iconic headwear accessory.[43] Today, Snoop Dogg's fashion influence has taught society to be more accepting of different styles and has inspired fashion designers from all over the world to be innovative in their designs. Furthermore, Snoop Dogg's influence has taught people that confidence comes with pride, which is the key to feeling comfortable and looking good in your individual fashion style.[44]
Moreover, hip hop has also adopted and then transformed traditional or "old world" luxury symbols and made them modern-day, "cool" commodities. RapperLL Cool J wore a Kangol hat back in the 1980s, when few Americans knew anything about the European hat maker, but its association with hip hop would invigorate the brand. In 2003, London-based Kangol acknowledged the popularity given its sixty-year-old brand by a young LL Cool J in 1983.[7]
Commentators from both inside and outside the hip hop community have criticized the cost of many of the accoutrements of hip hop fashion.Chuck D of Public Enemy summarized the mentality of hip hop fashion and some low-income youths as "Man, I work at McDonald's, but in order for me to feel good about myself I got to get a gold chain or I got to get a fly car in order to impress a sister or whatever."[45] In his 1992 song "Us",Ice Cube rapped that "Us niggaz will always sing the blues / 'cause all we care about is hairstyles and tennis shoes".[45] Some fans have expressed disappointment with the increased amount of advertising for expensive hip hop brands in hip hop magazines. In one letter to the editor inSource magazine, a reader wrote that the magazine should "try showing some less expensive brands so heads will know they don't have to hustle, steal, or rob and blast shots for flyness."[45] There were many highly publicized robberies of hip hop artists by the late 1990s;Guru ofGang Starr was robbed of his Rolex watch at gunpoint,Queen Latifah's car was car-jacked, andProdigy was robbed at gunpoint of $300,000 in jewelry.[45]
Hip hop has sometimes come under fire for glorifying brands that shut it out and for embracing a fashion culture which does not embrace hip hop or black culture.[46] A dichotomy exists in the "collaboration" between influential hip hop artists who embrace designer brands and fashions, and these same brands that profit from hip hop's influencers. Designer brands such as Louis Vuitton or Versace align themselves with influential musicians because of the potential gains, but simultaneously maintain distance from these allies outside of advertising, "almost as with a keen desire to hold the controlling hand in these relationships" and control their public image.[47] In these partnerships/collaborations between designers and artists there is sometimes a pattern of exploitation in which the designers benefit disproportionately more than hip hop artists.
A few hip-hop insiders, such as the members of Public Enemy,Immortal Technique,Paris andCommon, have made the deliberate choice not to don expensive jewelry as a statement againstmaterialism.[45]
Along with the turning of the tide by select female hip hop artists came the emergence of promoting sex appeal through fashion. Female artists have faced a number of pressures ranging from gaining exposure to further their careers as well as conforming with certain images to remain in demand and relevant. Female rappers in today's time likeCardi B andNicki Minaj are two of the most popular female rappers and still conform to this standard. The alignment ofR&B music withhip hop music (with collaborations being more and more prevalent) placed a whole new category of women within the categorization of what constituted a hip hop artist.
As referenced above, the nineties centered around women's senses of style revolving around that of men, in that they adopted the use of oversized T-shirts and baggy pants. Also listed above areAaliyah,TLC, andDa' Brat as conformists to that trend. Female rap groupSalt-N-Pepa are considered amongst the frontrunners in leading the transition of moving away from the male alignment and asserting feminism in creating a new sense of dress. They are said to have "wowed fans while wearing hot pants, cut-off denim shorts and Lycra body suits".[48]
"Black women's relationships to their bodies occur within overlapping cultural contexts that offer contradictory messages about their value and function".[49] In a male dominated society, it is no wonder that women used to work hard to align themselves with male images including how they'd dressed. As women generally gained access to and exposure within the offerings of several sectors of society, for example music, movies and television, we saw more images of what constituted attractiveness emerge. Following this came the perception of freedom to express oneself through several avenues including apparel. RappersLil' Kim andEve are known for resorting to trends surrounding being scantily clad with provocative tattoos and being perceived as attractive in the process. Not all female rappers, or female artists in general have resorted to these methods within their careers. "...the recent appearance of Black women performers, songwriters, and producers in Black popular culture has called attention to the ways in which young Black women use popular culture to negotiate social existence and attempt to express independence, self-reliance, and agency".[50]
Hip hop has had a history of homophobia, only recently becoming more accepting of theLGBT community. Lyrics that openly use derogatory words such as "fag" or "dyke" have saturated the market, even being found in conscious rap, considered the most progressive section of hip hop. Marc Lamont Hill argues, "the progressive agendas of political rap artists such as Public Enemy, X-Clan, Paris, and Sista Souljah were strongly informed by radical Afrocentric, Black Islamic, and crude Black Nationalist ideologies that were openly hostile to queer identities".[51]
The hip hop genre has been traditionally viewed as a predominantly hyper-masculine community, with female artists adopting traits traditionally associated with men. Female artists such asYoung M.A.,Conscious Daughters, andAaliyah have often dressed in clothing typically considered masculine, wearing baggy clothes and other traditionally masculine clothing items.
However, men have also begun to explore reversing gender roles through their fashion choices. Artists likeKid Cudi, Lil Wayne, A$AP Rocky, Kanye West,Young Thug, and other self-identified straight men have made headlines for their androgynous dress. And while this style may seem new, it is not exclusive to recent times - even the early years of hip hop saw legends dressed in the disco styles of the era.[52]
Rappers likeLil Uzi Vert andLil B have also challenged norms by redefining fashion in hip-hop. Their bold choices, from Uzi's avant-garde streetwear to Lil B's eclectic and gender-fluid styles, sparked conversations about self-expression and identity. Through their attire, they broke down stereotypes and embraced individuality, inspiring a new generation to embrace diversity in fashion.[53]
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