 | |
Type of site | Online magazine |
|---|---|
| Available in | English |
| Headquarters | Berlin, Germany |
| Owner | David Fischer |
| Parent | Zalando |
| URL | highsnobiety |
| Commercial | Yes |
| Registration | No |
| Launched | 2005; 21 years ago (2005) |
| Current status | Active |
Highsnobiety is a globalfashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company reviews fashion and lifestyle products, sells its own clothing lines, and advises other companies how to market fashion and lifestyle products.[1]
It was bought byZalando in 2022.[2] It is headquartered inBerlin and has offices in Amsterdam, London, Milan, New York, Los Angeles and Sydney.Highsnobiety has adigital-first publishing approach. The printmagazine first launched in 2010, with quarterly issues published globally.
Highsnobiety Shop, a multi-brand online fashion and lifestyle retailer, was launched in 2019.Highsnobiety launched their apparel collection in 2021.[3]
Since 2018, the brand publishes regular research papers in the fields of luxury and young consumer trends in collaboration withBoston Consulting Group.[4]
In 2021,Highsnobiety launched Gate Zero, a travel retail concept with locations in Zurich International Airport. In 2022, travel retail companyGebr. Heinemann announced ajoint venture to expand the concept, beginning with a location atCopenhagen International Airport.
In January 2024,Highsnobiety announced its long-term partnership withLacoste and their plan to launch an "ultra-limited" edition L003 2K24 sneaker and a clothing line.[5][6]