| HeyDay | |
|---|---|
 | |
 HeyDay's counter atCollective Oregon Eateries, 2024 | |
 Interactive map of HeyDay | |
| Restaurant information | |
| Established | May 2020 (2020-05) |
| Owner | Lisa Nguyen |
| Location | 3612 Southeast 82nd Avenue, Portland, Multnomah, Oregon, 97266, United States |
| Coordinates | 45°29′46″N122°34′42″W / 45.4960°N 122.5782°W /45.4960; -122.5782 |
| Website | heydaypdx |
HeyDay (also known asHeyday) is adoughnut shop inPortland, Oregon, United States.[1] Lisa Nguyen started the business as apop-up restaurant in 2020, during theCOVID-19 pandemic, before moving to thefood cart podCollective Oregon Eateries insoutheast Portland'sLents neighborhood in 2023. Specializing inmochi donuts, HeyDay has garnered a positive reception.
Thedoughnut shop HeyDay operates in thefood cart podCollective Oregon Eateries (CORE) insoutheast Portland'sLents neighborhood. HeyDay specializes inmochi donuts made with wheat and rice flour;[2] most are fried, though the ube variety is baked.[3] The nonya kaya doughnuts have pandan.[4] Other varieties have included baked apple, black sesame, ca phe sua (Vietnamese coffee),[5] dark chocolate peanut butter, gingersnap, guava,[6]lychee,[7] raspberry cheesecake, white chocolate matcha, and vanilla bean sprinkle.[8] Doughnuts are topped with various crumbles, frostings, orglazes using Southeast Asian ingredients such as coconut sweet corn, passionfruit,[9] andyuzu.[10] HeyDay also makes bear-shaped cake doughnuts and other baked goods such as biscuits and danishes.[11]
Lisa Nguyen started HeyDay as apop-up in May 2020,[2][12] during theCOVID-19 pandemic,[5] initially selling at local cafes and tea shops includingPortland Cà Phê.[9] In 2021, Nguyen announced plans to move into CORE.[9] In 2022, HeyDay was a vendor at the Tiger Tigermusic festival.[13] The business began operating at CORE in May 2023.[12] In 2024, HeyDay launched Sunday Bakeshop, a rotating menu of cakes, cookies, cream puffs,macarons,pies, and other Vietnamese baked goods and desserts.[14]
In April 2025,The Oregonian reported that HeyDay had "recently closed".[15] HeyDay was among local Filipino establishments that participated in a fundraiser for victims of theVancouver car attack.[16]
In 2021, HeyDay collaborated with restaurantsHat Yai andXLB for the food festivalFeast Portland.[9] HeyDay also participated in the Portland edition of Bakers Box, a project highlighting Asian American and Pacific Islander (AAPI) bakers in various U.S. cities; the Portland event was hosted byBerlu and featured eighteen businesses.[17] HeyDay partnered with ice cream companySalt & Straw to sell pandan cream sodas with vanilla ice cream to raise funds for victims of the2023 Hawaii wildfires. HeyDay also donated some profits made from four waffle varieties: cornmeal cheese-bacon rice flour with gochujang honey; rice flour withbrie and fig jam; ube; or matcha withmaple syrup andcondensed milk.[18]
In 2021, Denise Castañon of the magazinePDX Parent wrote: "HeyDay doughnuts are made for Instagram. The business uses the social media outlet to spread the word, and the photogenic, uniquely shaped and charmingly decorated rings cry out to be posted on your feed."[8] Zoe Baillargeon included HeyDay inBon Appétit's 2023 overview of Portland's eight best doughnut shops.[11] Rebecca Roland and Nick Townsend included the business inEater Portland's 2024 list of the city's "most delicious" doughnuts.[19]
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