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| Company type | Online Retailer |
|---|---|
| Industry | eCommerce,Online shopping,Retail,Homewares,Furnishings |
| Founded | 2002 |
| Headquarters | , United States |
Key people | Shelley Huff (President) |
| Products | Indoor & outdoor home furnishings, electronics and decorations |
| Revenue | US$350 million[citation needed] |
| Owner | Walmart |
Number of employees | 800[1] |
| Website | hayneedle |
Hayneedle was anonline retailcompany based inOmaha, Nebraska with a focus on furnishings and decor. In 2016, Hayneedle was acquired byJet.com,[2][3] which later became asubsidiary ofWalmart.[4][5]
Hayneedle began in 2002 when Doug Nielsen, Julie Mahloch and Mark Hasebroock purchased a single online store,Hammocks.com, from a llama farmer in rural Washington state. Over the next few years, the company opened more online stores, each focused on one particular type of product, developing a portfolio of sites focused on indoor and outdoorhome furnishings, accents, anddecor. In 2005, the company unified under the nameNetShops, and continued its category expansion. By acquiring Duluth, Minn.-based Thralow, Inc. in 2006, the company gained properties Telescopes.com and Binoculars.com, and underwent an internal restructuring.[6]
In 2009, the company rebranded as Hayneedle and further expanded its selection to include more items focused in the areas ofoffice,kitchen,bedding, pet supplies,lighting, home storage, andhome improvement, among others.[7] In the spring of 2014, all 300+ sites previously in operation under Hayneedle, Inc. were rolled into hayneedle.com.
In 2016, Hayneedle was acquired by e-commerce retailerJet.com and later became part of theWalmart family of brands.[8] In 2017, Hayneedle launched an advertising campaign focusing on "the love of home."[9]
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