Hasbro Entertainment

Logo used since 2023
Company type	Division
Industry	Entertainment
Predecessors	Claster Television Alliance Atlantis eOne UK Hasbro Entertainment(first incarnation) Hasbro Studios/Allspark eOne Family & Brands Saban Brands
Founded	August 16, 2023; 2 years ago (2023-08-16)
Founders	Zev Foreman Gabriel Marano
Headquarters	3333 West Empire Ave., Burbank, California , United States
Products	Film production Television series Animated series
Parent	Hasbro
Subsidiaries	Astley Baker Davies (70%) Discovery Family (40%) Left Foot Blue Cake Mix Studios SCG Characters LLC
Website	corporate.hasbro.com/en-us

Hasbro Entertainment is an Americanproduction anddistribution company owned and operated by American toy and multimedia companyHasbro and launched on August 16, 2023.^[1] It succeedsAllspark (previously known as Hasbro Studios) as Hasbro's primary media production and distribution company, and is also a successor to the family brands division of Canadian company Entertainment One (known today asLionsgate Canada),^[2] which Hasbro acquired along with the rest of the company on December 30, 2019,^[3][4] before selling all non-family assets toLionsgate on December 27, 2023.^[5]

Under the leadership ofBrian Goldner as the chairman and chief executive officer (CEO), American toy companyHasbro was expanding into the audiovisual media industry, especially theatrical feature film productions.^[6][7] On August 22, 2019, Hasbro announced its purchase of the Canadian companyEntertainment One (eOne) for about US$4 billion;^[8] Goldner led the acquisition.^[6] The deal was completed on December 30, 2019.^[3] Following the acquisition of eOne, Hasbro's own media production and distribution companyAllspark (formerly known as Hasbro Studios) was folded into the acquired Canadian subsidiary,^[9] which was under the leadership ofDarren Throop, president of family brands Olivier Dumont, and formerHBO head of programming Michael Lombardo.^[3][10]

However, following the death of Goldner on October 12, 2021,^[6][7] the subsequent promotion of Chris Cocks (who was previously with another Hasbro division,Wizards of the Coast) as the CEO in early-2022,^[11] and after defeating a board challenge from ahedge fund company in June 2022 over the management of WotC,^[12][13] Hasbro announced in late-2022 their intent to sell most eOne assets with companies such asFremantle (who dropped out of the bid),Lionsgate,Legendary,CVC Capital Partners andGoDigital Media Group bidding for the acquisition, a transaction that would place the distribution rights to the Hasbro Studios/Allspark library and newer Hasbro-related content back to Hasbro. It was ultimately decided that on August 3, 2023, Lionsgate would acquire the eOne assets for $500 million. The deal closed on December 27, 2023.^[5]

During its 2023 Q2 Earnings Conference Call in August 2023, Hasbro announced a new banner titled Hasbro Entertainment. The studio is being overseen by former Entertainment One executives Olivier Dumont as president, Zev Foreman as head of film, and Gabriel Marano as head of television. Dumont was quoted as saying, "We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations. Gabe, Zev, and I look forward to working with the industry's best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience."^[14]

Additionally, Tim Kilpin, President of Toy Licensing and Entertainment for Hasbro, was quoted as saying, "Entertainment is core to Hasbro's strategy and its mission to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Audiences can count on Hasbro to keep creating compelling and fun entertainment that brings to life our wide array of iconic brands, includingPeppa Pig,PJ Masks,My Little Pony, andTransformers, reaching audiences through varied platforms in ways that resonate in today's fast-paced world."^[14]

On October 3, 2024, in the same day of the premieres of its revival versions of theScrabble andTrivial Pursuit game shows onThe CW, Hasbro Entertainment launched an unscripted division, which is headed by Zach Edwin, who reports to head of television Gabriel Marano.^[15]

On November 22, 2024, following the underperformance ofTransformers One, Hasbro announced that they would be taking a break from co-financing films based on its properties, in order to focus onvideo games anddigital entertainment, leaving external studios to exclusively fund such projects until further notice.^[16]

• Zev Foreman (head of film)
• Gabriel Marano (head of television)
  • Cort Lane (kids' television VP)
  • Zach Edwin (head of unscripted)

• Astley Baker Davies (70%, fromLionsgate Canada)
• Discovery Family (40% withThe Cartoon Network, Inc.)
• Left Foot Blue
• Cake Mix Studios
• SCG Characters LLC (fromSaban Capital Group)
  • SCG Power Rangers LLC
  • SCG Luna Petunia LLC
  • Treehouse Detectives LLC
  • Saban Brands Voyagers LLC

• List of films based on Hasbro properties
• List of television programs based on Hasbro properties

• Hasbro subsidiaries
• Re-established companies
• 2023 establishments in California
• American animation studios
• American companies established in 2004
• American companies established in 2023
• American companies disestablished in 2009
• Television production companies of the United States
• Entertainment companies established in 2004
• Entertainment companies established in 2023
• Entertainment companies disestablished in 2009
• Entertainment companies of the United States
• Pawtucket, Rhode Island
• Companies based in Rhode Island
• Companies based in Los Angeles
• Companies based in London

• Articles with short description
• Short description is different from Wikidata
• Use mdy dates from August 2023
• Use American English from September 2023
• All Wikipedia articles written in American English