Kai Cenat, who, in part, popularized the wordgyatt
The current meaning of the termgyatt was coined by online streamer YourRAGE, who used it to describe aphysically attractive woman, and it was popularized byKai Cenat, an AmericanTwitch streamer.[9][10][11]
Everybody used to say "god damn" or "golly" but I said it weird. I'd always say "gyatt", I would never say "god damn". Chat realized that, and a way of making fun of me in 2020, they started typing "gyatt" to mock me.
— YourRAGE, "THE ONLY DEFINITION OF #GYATT 😒 #gyat #gyatttttttt" (2023)[12]
On October 2, 2023, a TikTok account under the username @ovp.9 posted ashort video of a character from the online video gameFortnite "singing" to amusical parody of the 2021 song "ecstacy" by Suicidal-Idol.[13] The parody featured multipleinternet culture terms, includingSkibidi Toilet andrizz.[14] According toThe New York Times, the parody is cited as "a key" to the popularization ofgyatt.[5]
Backronyms have been created for the term like "Girl Your Ass Is Thick", "Girl You Ate That", "Get Your Act Together", among others.[15][16]
Usage
According toLegit.ng, the term is commonly used by "guys when they see a girl, usually with a curvy body type," and can also be used to indicate enthusiasm or excitement.[17]
Gyatt is characterized in the media as a term used both byGeneration Alpha andGeneration Z.[18] However, some members of Generation Z have stated that they do not attribute the term to their cohort.[2] According toThe Today Show, the term is used verbally and on messaging platforms such as Discord, TikTok, Twitch, Instagram, and YouTube.[7]
Reception and impact
Alongside its attribution with Generation Alpha,gyatt has been of interest todigital marketers in consideration of the cohort's emerging consumer consumption.[19] The term was nominated for theAmerican Dialect Society's2023 Word of The Year.[7][20]
The dictionary definition ofgyatt at Wiktionary