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Grazia

From Wikipedia, the free encyclopedia
Weekly Italian women's magazine
For the Italian feminine given name, seeGrazia (given name).

Grazia
Cover page dated January 2009
EditorSilvia Grilli
CategoriesWomen's magazine
FrequencyWeekly
First issue1 October 1938; 87 years ago (1938-10-01)
CompanyArnoldo Mondadori Editore (1938–2022)
Reworld Media (2023–present)
CountryItaly
Based inMilan
LanguageItalian
Websitegraziamagazine.com
ISSN1120-5113

Grazia (Italian:[ˈɡrattsja];Italian for 'Grace'; stylized inall caps) is a weeklywomen's magazine that originated in Italy with international editions printed in Albania, Argentina, Australia, Bahrain, Bulgaria,[1] China, Croatia, Colombia, France, Germany,[2] Greece, Indonesia, India, Jordan, North Macedonia,[3] Mexico, the Netherlands,[4] Poland, Portugal, Pakistan, Qatar,[5] Serbia, Slovenia, South Korea, Spain, Thailand, and the United Kingdom.

History and profile

[edit]
First coverGrazia 1938 Mondadori

The Italian edition ofGrazia was first published byMondadori in November 1938.[6] Mondadori started the magazine to compete withLei, a women's magazine published by the Rizzoli company.[7]Grazia was modelled on the American magazineHarper's Bazaar.[8] The start ofGrazia was a return in Italy to traditionalist values such as cooking andchild-rearing.[9]

During thefascist rule in the country the magazine followed theFascist policies and propaganda.[9] Following World War II the magazine was renewed, but itsconservative stance remained.[9] Its conservatism continued during the late 1960s in that although miniskirts were featured in the fashion pages, these garments were commented from a conservative perspective in its social commentaries.[10]

From its beginning in 1938 to September 1943,Bruno Munari served as theart director for the magazine and for another Mondadori title,Tempo.[11]

In Italy it is owned by Mondadori[6][12] which later became one ofSilvio Berlusconi's companies.[13]

Grazia published an article in July 2015 that promoted the breeding of family pets to make money with a statement from the BritishRoyal Society for the Prevention of Cruelty to Animals (RSPCA) critical ofGrazia.[14]

International editions

[edit]

Grazia has international editions in several countries.[15] Its first international edition was published in Bulgaria in March 2004.[16] The British edition of the magazine began publication in February 2005[15] and is owned in the UK under licence byBauer Consumer Media.[citation needed] The Greek version was launched in April 2005.[15] In November of the same year its edition in the United Arab Emirates was first issued.[15]

The magazine had an edition in Croatia from February 2006 and in Serbia from June 2006.[15] The Russian edition began publication in March 2007,[15] while the Netherlands followed in August 2007.[15]Grazia India was launched in May 2008.[15] The magazine's Australian edition began publication in July 2008,[15] but folded in February 2013.[17][18]Grazia Australia reopened in 2015 under new management. In February 2009 the Chinese version ofGrazia was started, being its twelfth international edition.[19] The French version of the magazine was first published in August 2009.[20]

The inaugural issue ofGrazia Korea was launched on 20 February 2013. It features a photospread of actorsLee Byung-hun,Bae Soo-bin and Kim Do-hyun for the play based on the filmMasquerade (2012).[21]Grazia Pakistan was launched in February 2017.[22] The launch party took place at the HSY Mansion in Krachi on 6 February 2017 with publisher and editor-in-chief ofGrazia Pakistan, Zahraa Saifullah and the first issue cover girlMawra Hocane.[23]Grazia Arabia is published in Qatar,[5] and it gives annual Grazia Style awards. In 2018 the awards went to the Italian ambassador in Qatar andAsma Al Thani who is a Qatari adventurer.[24]

Germany

[edit]

Only one and a half years after the start of the German edition ofGrazia,Mediengruppe Klambt brought the title 2011 into a joint venture in whichGruner + Jahr barely held the majority. in 2017, the women's magazine has been bought back completely. As of 1 January 2018, Mediengruppe Klambt is taking over the 50.1% share, which was previously held by Gruner + Jahr.[25]

Circulation

[edit]

Grazia had a circulation of 374,213 copies in 1984.[26] The Italian version of the magazine had a circulation of 240,000 copies from January to August 2003.[27] The 2007 circulation of the Italian edition was 218,083 copies.[28][29] In Italy, the circulation of the magazine rose to 382,000 copies in the first half of 2011.[30] During the same period, the British edition of the magazine had a circulation of 219,741 copies.[31] The circulation in the UK for the second half of 2013 was 160,019 copies.[32]

The German version's published circulation in the third quarter 2017 was 96,632 copies – a drop of around 20 percent compared to the same period of 2016. Since 2016Grazia has come under pressure at thekiosks with the magazineOlivia ofBauer Media Group.[25]

See also

[edit]

References

[edit]
  1. ^"Media landscapes. Bulgaria".European Journalism Center. Archived fromthe original on 21 December 2017. Retrieved13 June 2015.
  2. ^"Grazia Germany". Retrieved12 March 2010.
  3. ^Paula Brito (10 November 2005)."Revista 'Grazia' chega a Portugal em Janeiro".Diário de Notícias. Archived fromthe original on 25 March 2008. Retrieved21 September 2007.
  4. ^"Partners".Fashion Week. Archived fromthe original on 16 June 2015. Retrieved9 May 2015.
  5. ^abNicholas Rapp."CNA-Q LibGuides: Print Journals - Tables of Contents: Grazia".library.cna-qatar.com. Retrieved8 January 2022.
  6. ^abDavid Forgacs; Stephen Gundle (2007).Mass Culture and Italian Society from Fascism to the Cold War. Indiana University Press. p. 7.ISBN 978-0-253-21948-0.
  7. ^Manuela Di Franco (April 2018).Popular Magazines in Fascist Italy, 1934 – 1943 (PhD thesis). University of Cambridge. p. 40.doi:10.17863/CAM.33377.
  8. ^Adam Arvidsson (2003).Marketing Modernity: Italian Advertising from Fascism to Postmodernity. New York: Routledge. p. 23.ISBN 9781138880023.
  9. ^abcPenelope Morris (2007)."A window on the private sphere: Advice columns, marriage, and the evolving family in 1950s Italy".The Italianist.27 (2):304–332.doi:10.1179/026143407X234194.S2CID 144706118.
  10. ^Cesare Amatulli; et al. (2019)."Temporal dynamism in country of origin effect: The malleability of Italians' perceptions regarding the British sixties".International Marketing Review.36 (6): 970.doi:10.1108/IMR-08-2016-0165.hdl:2299/22819.S2CID 166900653.
  11. ^"Bruno Munari: art director, 1943-1944".Domus. 24 March 2012. Retrieved25 April 2015.
  12. ^"Time Inc in Joint Venture to Publish talian Fortune". Associated Press. 7 November 1988. Retrieved17 February 2015.
  13. ^Eric Lyman (5 March 2014)."Italian publisher unveils magazine dedicated to Pope Francis".National Catholic Reporter. Rome. Retrieved2 November 2014.
  14. ^"Grazia article sparks criticism from pet lovers".Pet Gazette. Retrieved 8 July 2015.
  15. ^abcdefghi"10 Pure Italian Fashion Magazines You can't Miss".Studying It. 5 July 2014. Archived fromthe original on 18 June 2015. Retrieved18 June 2015.
  16. ^"Bulgaria".Grazia International. Retrieved13 June 2015.
  17. ^"Grazia gone as magazines slump",The Australian.
  18. ^Max Mason (11 February 2016)."New editor-in-chief of The Australian Women's Weekly named as Kim Wilson".The Sydney Morning Herald. Retrieved18 February 2017.
  19. ^Chen Duo Icy; Chen Jiaxi Viola; Liu Wenman Nicole; Wu Ge Mavis (May 2013)."'Grazia China' Study Report"(PDF).Hong Kong Baptist University. Archived fromthe original(PDF) on 18 June 2015. Retrieved27 April 2015.
  20. ^"France".Mondadori. Retrieved1 November 2014.
  21. ^So Hyoun An (23 February 2013)."The Three Gwanghaes Lee Byung Hun, Bae Soo Bin and Kim Do Hyun Pose for Grazia".enewsWorld. CJ E&M. Archived fromthe original on 19 April 2013. Retrieved23 February 2013.
  22. ^"Pakistan".
  23. ^"Mawra Hocane becomes the first cover girl for Grazia Pakistan".HIP. 2 February 2017. Archived fromthe original on 29 September 2017. Retrieved28 September 2017.
  24. ^"Grazia Style awards recognise ..."Gulf Times. 12 November 2018. Retrieved8 January 2022.
  25. ^abDavid Hein (8 November 2017)."Klambt übernimmt Grazia komplett".horizont.net. Retrieved9 November 2017.
  26. ^Maria Teresa Crisci."Relationships between numbers of readers per copy and the characteristics of magazines"(PDF).The Print and Digital Research Forum. Retrieved14 April 2015.
  27. ^"News magazines"(PDF).Lombard Media. Archived fromthe original(PDF) on 2 April 2015. Retrieved15 March 2015.
  28. ^Anne Austin; et al. (2008)."Western Europe Market and Media Fact"(PDF).Zenith Optimedia. Archived fromthe original(PDF) on 5 February 2015. Retrieved10 April 2015.
  29. ^"Dati ADS (tirature e vendite)".Fotografi (in Italian). Archived fromthe original on 24 April 2015. Retrieved26 April 2015.
  30. ^"Top 10 Italian Fashion Magazines".Cision. 3 February 2011. Archived fromthe original on 2 November 2014. Retrieved2 November 2014.
  31. ^Mayer Nissim (18 August 2011)."FHM, Heat, Zoo sales slump in Bauer Media magazine ABCs".Digital Spy. Retrieved30 July 2015.
  32. ^"ABC Certificates and Reports: Grazia".Audit Bureau of Circulations. Archived fromthe original on 3 December 2013. Retrieved7 March 2014.July to December 2013, combined print and digital editions.

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