Movatterモバイル変換


[0]ホーム

URL:


Jump to content
WikipediaThe Free Encyclopedia
Search

Grassroots innovation

From Wikipedia, the free encyclopedia
Bottom-up solution development

Grassroots Innovation is the voluntary generation and development of innovations by any member of an organization,regardless of function or seniority.[1]

It is considered a form of bottom-up innovation (seeTop-down and bottom-up design), whereby innovation resides 'deep in the bowels' of an organization,[2] i.e., it is seen as a responsibility of all members of an organization.

Advantages

[edit]

Grassroots innovation offers several benefits to companies:[3]

  • Caters to employees' need forself-determination, boosting their intrinsic motivation
  • Leverages the creativity of employees that would otherwise not contribute to innovation efforts
  • Helps employees learn how to generate, mature and implement innovation ideas
  • Stimulates networking and connections among employees who may not often work together
  • Leverages cross-functional synergies and frontline knowledge to generate more customer-centric innovations

Risks

[edit]

Grassroots innovation is, however, associated with two important risks:

  • Higher autonomy means employees may drift from firm-wide goals
  • High coordination costs, which means that without a careful process design, companies may become disappointed with the results[4]
  • Hard to keep all ideators motivated and properly incentivized[5]

Other uses of the term

[edit]

Researchers in the fields of sustainability and technology have used the term grassroots innovation to refer to "a network of activists and organizations generating novel bottom-up solutions for sustainable development andsustainable consumption; solutions that respond to the local situation and the interests and values of the communities involved",[6] or as innovations generated by economically disadvantaged people who find practical and creative solutions for the needs of people at thebottom of the pyramid.[7] These definitions are logically consistent with the definition above but refer to the society or community as the macro-unit of analysis, rather than a firm or organization. As such, they are a direct manifestation of the broader concept ofgrassroots movements in society.

References

[edit]
  1. ^Stremersch, Stefan; Camacho, Nuno; Keko, Elio; Wuyts, Stefan (2022)."Grassroots innovation success: The role of self-determination and leadership style".International Journal of Research in Marketing.39 (2):396–414.doi:10.1016/j.ijresmar.2021.10.003.hdl:10171/69245.
  2. ^Tellis, Gerard (2013).Unrelenting Innovation: How to Create a Culture for Market Dominance. John Wiley & Sons.ISBN 978-1-118-35240-3.
  3. ^Stremersch et al. (2022), idem.
  4. ^Birkinshaw, Julian; Bouqeut, Cyril; Barsoux, J.-L. (2010). "The 5 myths of innovation".MIT Sloan Management Review.52:42–50.
  5. ^Baumann, Oliver; Stieglitz, Nils (2014). "Rewarding value-creating ideas in organizations: The power of low-powered incentives".Strategic Management Journal.35 (3):358–375.doi:10.1002/smj.2093.
  6. ^Hossain, Mokter (2018)."Grassroots innovation: The state of the art and future perspectives"(PDF).Technology in Society.39:63–69.doi:10.1016/j.techsoc.2018.06.008.S2CID 149887759.
  7. ^Gupta, Shaphali (2020). "Understanding the feasibility and value of grassroots innovation".Journal of the Academy of Marketing Science.48 (5):941–965.doi:10.1007/s11747-019-00639-9.S2CID 255384933.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Grassroots_innovation&oldid=1319455167"
Categories:
Hidden categories:

[8]ページ先頭

©2009-2026 Movatter.jp