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| Company type | Subsidiary |
|---|---|
| Industry | Tea distribution |
| Founded | 1972 |
| Headquarters | Montvale, New Jersey |
| Products | Teas &herbal teas |
| Parent | Tata Consumer Products |
| Website | www.goodearth.com |
Good Earth Tea is atea andherbal tea company. Founded in 1972 under the nameFmali Herb Company and based inSanta Cruz, California, it was one of the first American herbal tea companies during the early 1970s. In the late 1970s, it began to developtrademark teas forGood Earth Restaurants,[1] and launched Good Earth teas intea bag form to the California grocery market in 1988.
The company has since evolved to include a wide range of teas made with natural ingredients that span all sorts of varietals, herbs, botanicals and flavors.
Good Earth was acquired byTetley US Holdings Limited in October 2005, which is a subsidiary ofTata Global Beverages. In January 2011, Tata relocated Good Earth fromCalifornia toNew Jersey.[2] During 2011 and 2012, Good Earth Tea launched the "Tag, You're It Contest", a nationwide contest offering fans a chance to submit an original, thought-provoking quote to be used on the tea tags of the brand's flavorful blends.[citation needed]
In November 2013, Tata Global Beverages rebranded Good Earth to diversify it in the competitive tea market. The new "Untamed Tea" brand message and marketing strategy redesigned the brand's website, launched extensive social media outreach, and a celebrity chef partnership.[3] It also included new flavors with new taste profiles, some withstevia, and discontinued older flavors.
In January 2014, Good Earth Tea collaborated with celebrity chefElizabeth Falkner from Bravo'sTop Chef. Falkner's adventurous palate led to the creation of recipes infused with Good Earth Tea.[citation needed]
Good Earth produced over 40 different blends of tea, now concentrating on 14 unique teas. Good Earth teas are available in natural and organic varieties.[when?]
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