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| Company type | Subsidiary |
|---|---|
| Industry | Automotive |
| Founded | 27 September 2003; 22 years ago (2003-09-27) |
| Defunct | 2016 (2016) |
| Fate | Merger with GAC Group |
| Headquarters | , |
| Products | Automobiles |
| Parent | GAC Group |
| Website | gonowauto.com |
Gonow (officiallyZhejiang Gonow Auto Co., Ltd.) (Chinese:浙江吉奥汽车有限公司) is a Chinese manufacturer of automobiles, commercial vehicles and SUV's headquartered inTaizhou,Zhejiang and a subsidiary ofGAC Group. It markets its products under the brand nameGAC Gonow in China and asGonow in other markets. The brand was discontinued in 2016.[1] From 2009, Gonow vehicles were exported toItaly and registered there in the class forcommercial vehicles up to 3.5 tonnes.[2]
The company was founded on 27 September 2003 with headquarters inTaizhou, Zhejiang. The campus covers an area of 268,000 m2. Production began with the Gonow AGE, with an initial phase of 60,000 units produced. Gonow spent 351.5 million RMB expanding its grounds by 100 acres, and increasing production to 200,000 units per year. They also began cooperation withWuhan University of Technology, taking over construction of theGonow Automobile R&D Center.
In 2006, Gonow entered theEuropean Union market, in a joint venture with the Italian companyDR Motor Company SpA. Two SUV models were produced under license, and were marketed under the brand nameKatay Gonow.
On 24 October 2010, Gonow was the first Chinese car to score points in aFIA world championship, with its Italian Team Sonia Ielo – Francesca Olivoni taking 8th place in the EcorallySan Marino –Vatican City of theFIA Alternative Energies Cup.[3][4]
In 2010, Guangzhou Automobile Group Co. (GAC) bought 51% of Gonow.[5] Gonow announced in March 2015 that the company will start concentrating on constructingTrumpchi vehicles, raising anger from its dealers since the unsold Gonow vehicles and spare parts were mortgaged by various banks.[6]
In 2015, GAC Group announced that Gonow will be integrated into the company as a subsidiary.[7] It's been reported that the 49% stake of Gonow will be purchased and will halt further production/sales in 2016 due to problems in committing to aftermarket sales and production/delivery of its vehicles to Gonow dealers.[8]


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