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| Golden Film | |
|---|---|
| Awarded for | Box office achievements |
| Country | Netherlands |
| Presented by | Netherlands Film Festival Netherlands Film Fund |
| First award | September 28, 2001 |
| Website | http://www.goudenfilm.nl/ |
TheGolden Film (Dutch:Gouden Film) is afilmaward recognizing domesticbox office achievements in theNetherlands. The Golden Film is awarded to films from the Netherlands once they have sold100,000 tickets. The award is an initiative by theNetherlands Film Festival and theNetherlands Film Fund to increase media attention forDutch films. For each awarded film there is onetrophy for thefilm crew and another for thefilm cast.
When the Golden Film was introduced in 2001, it was awarded to films once they had sold75,000 tickets. In the following years, the public's interest in Dutch films in the Netherlands had increased. In 2003, the audience criterion was increased to100,000 tickets in an effort to further stimulate the Dutchfilm industry. Since its introduction, the Golden Film has been awarded to more than 100 films.
While the cast and crew have considered their receiving films to be successful, critics have said that films that sold only75,000 or100,000 tickets cannot be considered a commercial success. For this reason the fact that Dutch newspapers report about this award is also criticized.
A Golden Film is awarded to afilm from theNetherlands once it has sold100,000cinema tickets in the Netherlands during the original cinema circulation.[1] The number of tickets sold is based onbox office information provided by the film'sdistributor and theNetherlands Association of Film Distributors.[2] After a film is awarded the Golden Film, it can receive aPlatinum Film after it sells400,000 tickets and aDiamond Film after it sells1,000,000 tickets. In addition to these awards, there is theCrystal Film, which is awarded todocumentary films that sell more than10,000 tickets.[3]
The Golden Film is an initiative by theNetherlands Film Festival and the government-subsidizedNetherlands Film Fund, with the support of Film Investors Netherlands, to increase the public's awareness ofDutch films in the Netherlands. The Golden Film recognises box office achievements to encourage positive publicity for a film after the initial media attention surrounding its release has begun to wane. The award is similar to the Dutch music industry's Golden Record, that is awarded after selling 40,000 singles, 35,000 popular music albums, or 15,000 classical music albums.[4][5]
The Golden Film awards are presented during small press ceremonies throughout the year and shortly after a film has reached the audience criterion. The trophies are presented by the director of the Netherlands Film Festival or sometimes by a member of the crew or cast of the film itself.[6][7][8] Two trophies are presented for each film: one to thefilm crew, represented by theproducer and thedirector, and the other to thecast of the film, represented by the leadactors.[1]
The trophy was designed by Jeroen Tirion[9] and consists of a thick square frame, containing afilm frame of the awarded movie.[10] The outer frame is made ofmilledwood, which has a plate attached to it, on the first line inscribed with the text "Gouden Film", three squares, and the year, and on the second line with the film's title.[11]
| Cinema audience in the Netherlands[12] | ||||
|---|---|---|---|---|
| Year | Total audience | Dutch film audience | Golden Films | |
| 1997 | 18.9 million | 0.70 million (3.7%) | — | |
| 1998 | 20.1 million | 1.2 million (6.1%) | — | |
| 1999 | 18.6 million | 1.1 million (5.5%) | — | |
| 2000 | 21.6 million | 1.3 million (5.9%) | — | |
| 2001 | 23.6 million | 2.2 million (9.5%) | 4 awards | |
| 2002 | 24.1 million | 2.53 million (10.5%) | 6 awards | |
| 2003 | 24.9 million | 3.30 million (13.26%) | 6 awards | |
| 2004 | 23.0 million | 2.12 million (9.20%) | 9 awards | |
| 2005 | 20.6 million | 2.71 million (13.16%) | 8 awards | |
| 2006 | 23.4 million | 2.62 million (11.18%) | 5 awards | |
| 2007 | 22 million[ii][13] | 2.9 million (13.4%)[ii][13] | 8 awards | |
| 2008 | 22 million[14] | 3.9 million (17,6%)[14] | 14 awards | |
| 2009 | Pending | Pending | 2 awards[i] | |
The Netherlands Film Festival and the Netherlands Film Fund announced the Golden Film on September 4, 2001. At that time, the Golden Film was awarded to films from the Netherlands once they had been seen by a paying audience of 75,000 or more.[1] ThePlatinum Film was introduced at the same moment, for films with paying audiences of 200,000 or more. The first Golden Film was awarded on September 28, 2001, toI Love You Too (2001),[15] and by the end of 2002 a total of 10 Golden Films had been awarded.
Within 18 months of the award's introduction, the public's interest in Dutch films in the Netherlands had increased. The audience for Dutch films as a percentage of the total cinema audience in the Netherlands was 5.5% in 1999 and 5.9% in 2000. In 2001, the year of the award's introduction, audiences increased to 9.5%. And in 2002, the audience for Dutch films further increased to 10.5%.[12]
In 2003, the criterion for the award was changed in an effort to further stimulate the Dutch film industry. Films released after January 1, 2003, had to reach paying audiences of 100,000 to qualify for the Golden Film and 400,000 for the Platinum Film.[1] All films that had received a Golden Film before 2003 would also have received a Golden Film under the new criterion.[16][17] From 2003 until 2007, the percentage of cinema visitors in the Netherlands who watched a Dutch film was between 9.20% and 13.4%.[12][13]
Since its introduction, the Golden Film has been awarded to62 films.[i] In 2008, fourteen films were awarded the Golden Film, the highest number to have received the award in a single year.[i] Most of the films that are awarded the Golden Film have taken a week or more to reach the target audience figure. OnlyFull Moon Party (2002) andBlack Book (2006) have reached the criterion, for respectively 75,000 and100,000 visitors, during their opening weekends.[18][19]
Recipients consider the Golden Film to be an award given to films that are a success. DirectorMartin Koolhoven said, whenSchnitzel Paradise (2005) received the award, that he did not expect his film to be such a success.Schnitzel Paradise was his first commercially successful film.[20] Fifteen-year-oldSem Veeger, lead actress in the filmKeep Off (2006), said she knew that many people had seen the film, but she did not expect it to receive a Golden Film.[21]
Critics of the award have said that films which have sold only 75,000 or100,000 tickets cannot be considered commercially successful. In 2002, film journalist Ronald Ockhuysen said about the Golden Film:
A good idea – in itself. (...) A positive signal towards the people. But it is doubtful whether the masses pick up the signal. 75,000 visitors makes a meagre, a poor appearance. Especially for films solely made for the masses, like Full Moon Party.Johan Nijenhuis, the director ofFull Moon Party, has admitted outright that he considers only 300,000 visitors a failure.[iv][4]
Ockhuysen also wrote that the Golden Film is a "child of our time" because it tries to reduce the value of a film to its commercial success, and it is supporting films that already have large publicity budgets instead of smaller and more vulnerable productions.[4] Film producerRob Houwer has said that he believes the Golden Film is the prize for a commercialflop. In 2005, when the criterion for the award had already been increased from 75,000 to 100,000 visitors, he said in an interview:
Dutch newspapers, such asAlgemeen Dagblad,[23]De Telegraaf,[8] andNRC Handelsblad,[19] have reported about films receiving the Golden Film. When the filmDe Scheepsjongens van Bontekoe (2007) had drawn100,000 visitors to the cinema, the Dutch news agencyAlgemeen Nederlands Persbureau said the film had reached "the magical threshold of 100,000".[iii][23]
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