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Godfrey Phillips India

From Wikipedia, the free encyclopedia
Tobacco manufacturer

Godfrey Phillips India Ltd.
Company typePublic
NSEGODFRYPHLP
BSE500163
IndustryTobacco
PredecessorAbdulla & Company Edit this on Wikidata
Founded1844; 182 years ago (1844) inLondon
FounderGodfrey Phillips
HeadquartersDelhi,
India (since 1967)[1]
Area served
Worldwide
Key people
Bina Modi (President & MD)
Sharad Aggarwal (CEO)
ProductsCigarettes,Tobacco leaf,Candies,Chewing gum
Brands
List
    • Cavanders
    • Four Square
    • Marlboro
    • Red & White
    • Jaisalmer
RevenueIncrease 44.252 billion (2022)[2]
Increase7.896 billion (2022)[2]
Increase6.083 billion (2022)[2]
Total assetsIncrease45.384 billion (2022)[2]
Total equityIncrease31.883 billion (2022)[2]
OwnerModi Enterprises (51%)
Altria (21%)
Number of employees
1,045 (2022)
ParentModi Enterprises
Websitegodfreyphillips.com
Footnotes / references
Carcinogenicity:IARC group 1

Godfrey Phillips India Ltd. (GPI) is atobacco manufacturer headquartered in India. It is now a part ofModi Enterprises. The company is a major player in the domestic cigarette industry. In 2013-2014 it reported an annual turnover of42.2 billion (equivalent to67 billion or US$800 million in 2023). It has expanded from tobacco to include tea, pan masala, and confectioner. Its operations are primarily located in the northern and western parts of India, but it has recently expanded into West Bengal and the southern part of the country. It sells some of the most popular cigarette brands, such as Four Square, Red and White, Cavanders, Tipper, and North Pole.[3]

The firm was originally established in London in 1844. GPI was one of the firstBritish companies to mass-producecigarettes.

GPI manufactures and sellscigarettes, smoking tobacco and cigars,[1] apart from having a non-tobacco line of products released in 2009 that includeconfectionery.[4] GPI is the flagship company ofModi Enterprises.[5]

The company had an annual turnover of approximately29.26 billion (equivalent to33 billion or US$390 million in 2023) as of March 2021.[6] The company also has business interests in pan masala, chewing and confectionery products. The company also manufactures and distributesMarlboro in India under a licence agreement withPhilip Morris International.

History

[edit]

The house of Godfrey Phillips was established in 1844 at Bevis Marks in Aldgate, London, by cigar manufacturer Godfrey Phillips, who was the eldest son of Henry Phillips, born in the country fields outside London in October 1826.[7] When his sons were old enough and working in the business, the firm's name was changed to Godfrey Phillips & Sons, Ltd.[7]

On 21 August 1900[8] Godfrey Phillips died and in 1908 the partnership was sold, and Godfrey Phillips, Limited, was formed. The first directors were the partners- Joseph Phillips, chairman, Philip Phillips, David Phillips, Spencer Phillips and Arthur Phillips. Later, the business was listed on the London Stock Exchange as Godfrey Phillips Plc.[7]

In 1936, Godfrey Phillips (India), Limited, was created; the building of native-style architecture was devoted to the manufacture of the group's brands Cavander's, De Reszke and Greys.[7]

In 1967, Godfrey Phillips Ltd. of London made an arrangement with International Tobacco Co. who opened a factory in Northern India to manufacture on the company's behalf. Upon the merger of D. Macropolo & Co. Ltd., with the company, International Tobacco Co. Ltd. became a subsidiary of it.[1]

In 1968,Philip Morris Inc. made atakeover bid for Godfrey Phillips Plc and the family shareholders were unable to prevent the company being sold.

Godfrey Phillips India has manufacturing facilities atRabale inNavi Mumbai, and two units inGhaziabad (nearDelhi). They also have an R&D centre inMumbai and a food R&D in Ghaziabad, and a tobacco-buying unit inGuntur (Andhra Pradesh).

Godfrey Phillips India has an International Business Division, for international export of its own cigarette brands, cut & blended tobacco, tobacco leaf and providing technical services and contract manufacturing.

In 2011, Modi Enterprises acquire majority control in Godfrey Philips from Philip Morris, Philip Morris' stake down to 21%.[9]

Brands and products

[edit]

GPI manufactures a variety of products related to tobacco through its subsidiary brands. Godfrey Phillips India also manufactures and distributes cigarette brandMarlboro under a licence agreement withPhilip Morris International Inc. Likewise, the company also has a non-tobacco range of products.[4]

ProductBrand/s
CigarettesCavanders, Four Square,Marlboro (owned byPhilip Morris), Red & White, Stellar, North Pole, Tipper
Tobacco leaf[note 1]
CandiesFunda Goli
Pan masalaPan Vilas
VapesVerge
Notes
  1. ^GPI is tobacco provider of companies such as Philip Morris, ITG, JTI, Eastern Co., European Tobacco, Libyan Tobacco Company and RNTA.

Trading cards

[edit]

Godfrey Phillips Ltd. also produced a variety ofcigarette cards to advertise their products, with several topics such as film actresses, animals, aircraft, famous people from history, among others. The first cards set was launched in 1904 and featured anonymouspin-up girls.[10]

In the 1920s, the company took advantage of the rise popularity ofassociation football trading cards in those times, releasing football collections in 1920, 1922 and 1923. Godfrey Phillips Ltd. issued a series of 1,100 football cards of the first collection, followed by 2,462 in 1922 and 940 in 1923.[11]

The outbreak of theWorld War II caused a severe shortage of paper, and tobacco companies were forced to bring an end to the production of cigarette cards.[11]

Godfrey Phillips cigarette cards

See also

[edit]

References

[edit]
  1. ^abcGodfrey Phillips India History on Economic Times.com
  2. ^abcde"Annual Report 2022/23"(PDF).www.godfreyphillips.co.
  3. ^Kameswara Rao Poranki, "The Impact of Brand Awareness on Customer Satisfaction: A Case Study of Godfrey Phillips India Limited, India."Research Journal of Social Science & Management 5.1 (2015): 38-44.
  4. ^ab"Our Brands".godfreyphillips.com.
  5. ^"About Us".godfreyphillips.com. Archived fromthe original on 19 May 2022. Retrieved4 April 2022.
  6. ^"Godfrey Phillips India Profit and Loss Reports".The Economic Times.
  7. ^abcd‘G.P.‘ Enters Its Hundredth Year, By Arthur I. Phillips, Chairman and Managing Director, published in the journal "Tobacco" in 1940
  8. ^GRO death certificate
  9. ^"KK Modi eyes 51% in Godfrey Phillips".The Times of India. 23 June 2011.ISSN 0971-8257. Retrieved28 November 2023.
  10. ^Godfrey Phillips, Ltd. on Dumbarton Oaks website
  11. ^abThe History of Football Cigarette Cards by John Simkin, on Spartacus Educational, September 1997

Further reading

[edit]
  • Debarun, Chakraborty. "Customer satisfaction & brand awareness towards stellar cigarettes of Godfrey Phillips India Ltd: a research conducted in Kolkata."Commerce and Management 1.11 (2012): 76–87.
  • Poranki, Kameswara Rao. "The Impact of Brand Awareness on Customer Satisfaction: A Case Study of Godfrey Phillips India Limited, India."Research Journal of Social Science & Management 5.1 (2015): 38–44.online
  • Roy, Anoushka. "ITC Vs Godfrey Phillips India – A Comparison of the Two Tobacco Giants"Trade Brains (March 9, 2022)online

External links

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