 | |
 Northern Counties Paladin bodiedDennis Lance in June 2006 | |
| Parent | Go-Ahead Group |
|---|---|
| Founded | 2 December 2005 |
| Defunct | 3 March 2008 |
| Headquarters | Tividale |
| Locale | West Midlands |
| Service type | Bus services |
| Fleet | 130 (March 2008) |
| Website | www.birmingham-coach.co.uk |
Go West Midlands[1] was a bus company in theWest Midlands. It was a subsidiary of theGo-Ahead Group in March 2006.
On 2 December 2005, theGo-Ahead Group purchasedDiamond Bus[1][2] and in February 2006Probus Management[3] (trading asPeople's Express) with over 100 vehicles and merged the two companies to form Go West Midlands.[4][5]
In 2006, Diamond relaunched its image, by increasing its frequency on route 16, which basically matched that ofTravel West Midlands and increased its frequencies on routes 17, 63, 64, 74 and 87.
However, in November 2007, Diamond withdrew its services on routes 17 and 63 and majorly altered its operations on routes 74 and 87 (cutting parts of the route off completely).
Diamond also lost manyCentro andStaffordshire County Council contracts to other operators.
In March 2008, Go West Midlands was sold toRotala and rebranded asDiamond Bus.[6][7][8]
As at March 2007, Go West Midlands operated a fleet of over 130 buses.[8]
