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Globality is the consciousness of the world as a single place. The concept of globality was introduced in the social sciences by British sociologistRoland Robertson. It signifies the spreading and deepening consciousness of the world-as-a-whole and could thus be considered the phenomenological aspect ofglobalization, which Robertson defined as "the compression of the world and the intensification of consciousness of the world as a whole" (Robertson 1992, p. 34).
Earlier definitions of globality referred to the quality of being global or universal. With Robertson, globality acquires a specific scientific definition.
Pundits likeDaniel Yergin now employ the concept of globality to speculate about the end-state ofglobalization, a hypothetical condition in which the process of globalization is complete or nearly so, barriers have fallen, and "a new global reality" is emerging.
The current use of “globality” in business studies – as a description of the current competitive state of world commerce – was not adopted until recently. The book: Globality: Competing with Everyone from Everywhere for Everything, Hal Sirkin Jim Hemerling Arindam Bhattacharya June 11, 2008, elaborates on how 'challenger' businesses from rapidly developing economies abroad are aggressively and inventively overtaking existing 'incumbent' nations.
According to Sirkin et al. (2008), globality has three main features as it applies to commerce and business:
