Marco, a young makeup enthusiast, is hired as an assistant to beauty mogul Madolyn Addison. Through his work for the company, Glamorous by Madolyn, Marco develops in his identity, navigates dating, creates new friendships, and more. Madolyn also undergoes character development as a result of being around Marco.[5][6]
On February 1, 2019,The CW ordered the pilot forGlamorous, from writerJordon Nardino and executive producerDamon Wayans Jr. The series focused on "a gender non-conforming recent high school graduate lands the gig of a lifetime interning at a cosmetics company whose products he panned onYouTube."[10] On February 21,Eva Longoria was announced to direct the pilot.[11][12] On May 16, 2019,Glamorous remained in contention for a series order. According to The CW presidentMark Pedowitz, "it needs some retooling so we can try to move forward with it."[13] However, on June 28, it was announced thatGlamorous would not move forward.[14] On April 11, 2022,Netflix orderedGlamorous to series.[15] On July 28, it was announced thatTodd Strauss-Schulson would direct the first two episodes.[16]
On February 1, 2019,Brooke Shields andJade Payton were cast as series regulars.[11][12] On February 26,Ben J. Pierce was cast as the gender-nonconforming lead, opposite Shields, as well asPierson Fodé, and Michael Rauch joined as an executive producer.[17]Peyton List and Susan Santiago joined the cast on March 13,[18] andChester Lockhart and Brady Dalton Richards joined the cast on March 22.[19]
Thereview aggregator websiteRotten Tomatoes reported an approval rating of 47% based on 17 reviews, with an average score of 5.4/10. The website's critics consensus reads, "WhileGlamorous has several elements that merit celebration, its featherweight touch proves too slight to achieve genuine allure."[23]Metacritic, which uses a weighted average, assigned the series a score of 57 out of 100 based on 7 critics, indicating "mixed or average reviews".[24] The show was in Netflix's Global Top 10 for two weeks, with 43.1 million viewing hours worldwide.[25] It also reached the Top 10 in 69 countries in the weeks following its release.