Gizmondo

Manufacturer	Tiger Telematics
Type	Handheld game console
Generation	Seventh
Release date	19 March 2005
Discontinued	6 February 2006
Units sold	est. < 25,000[1]
Media	SD,MMC
Operating system	Windows CE
CPU	ARM9 S3C2440 @ 400 MHz
Display	2.8 inches (7.1 cm)TFT LCD
Connectivity	Bluetooth,GPRS,GPS
Best-selling game	Sticky Balls

TheGizmondo is ahandheld gaming console developed by Gizmondo Europe. Its development was led by Swedish entrepreneurCarl Freer,^[2] who served as chairman of its parent company,Tiger Telematics. The device was originally launched on 19 March 2005 in Britain;^[3] although releases in other European territories were planned for 19 May,^[4] this never occurred, and it instead only received a limited release in Sweden. It also had a limited release in the United States in October 2005. The Gizmondo was produced and marketed until 2006 when Gizmondo Europe wasliquidated.^[5]

Powered by anARM9 processor, the Gizmondo had the usual features seen in handheld consoles of the time (Nintendo DS,Nokia N-Gage) but notably also included a digital camera and a built-inGPS chip. Additionally, it also hadmobile cellular connectivity, giving the ability to sendSMS text messages andMMS picture messages (although no telephone capabilities), as well as browseWAP webpages andemail using itsGPRS connection.^[6] Software-wise, the Gizmondo runs onWindows CE.^[6] First-party game studios were located in Sweden and England to develop video games for the system.

In an attempt to promote the product's launch, Gizmondo Europe extravagantly spent millions on promotions such as acelebrity party at London'sPark Lane Hotel, and taking part at the24 Hours of Le Mans, despite never making a profit. Despite a degree of market expectation^[7] it ended up as amajor sales failure;^[8] this was further worsened by a delay in its American release and the announcement of a widescreen version shortly before debuting there.^[9][10] The company was further overshadowed by Swedish press reports of criminal pasts of its executives, including Gizmondo Europe's directorStefan Eriksson's past as an organised crime figure.^[11]

The Gizmondo was conceived byCarl Freer, chairman ofFlorida-basedTiger Telematics, Inc.^[4] Originally the plan was for aGPS child-tracking device before the idea turned into a game system.^[11] The device was originally calledGametraq. Tiger Telematics first published on their website in October 2003 about the device being developed.^[12] This came in response to Nokia'sN-Gage. During December that year, Gizmondo made its debut as a concept product at the Las VegasCES in January 2004,^[13] and later appeared at the GermanCeBIT show in March 2004.^[14] The company and the console were renamedGizmondo around April 2004,^[15] and made an appearance under this name atE3 2004.^[16] The exterior design was designed byRick Dickinson.^[17]

London-based Gizmondo Europe Ltd. was formed and became the arm responsible for the game system.^[4] British Formula One driverJenson Button appeared on magazine adverts for the Gizmondo,^[18] and also had his own licensed video game for the device,Chicane, though it never released due to a dispute with Tiger Telematics and the developer of the game. In London'sRegent Street, Tiger Telematics threw a party with several celebrities invited to promote the device at the time of the March 2005 release.Busta Rhymes,Jodie Kidd andPharrell Williams were among the celebrities invited, of whom some performed. There were also two television adverts that aired after release. Also, in an attempt to promote the console, Gizmondo's executiveStefan Eriksson took part in the24 Hours of Le Mans race of 2005 in a Gizmondo-sponsoredFerrari 360 Modena GTC. Overall, the Gizmondo had attracted much media attention and hype in Britain even before it was released.^[11]

In September 2005, Tiger Telematics confirmed a redesigned Gizmondo model for release in 2006. It was intended to have a larger, 4" widescreen screen and upgrades likeWi-Fi, TV-out support, an improved 480 × 272 pixel resolution, a 2-megapixel camera, and a 500MHz processor.^[19] It also included tri-bandGSM technology withvoice telephony, effectively making it amobile phone too.^[20] It also featured new icons on the buttons.Carl Freer stated at the time of announcement that development of the revision was complete.^[21]

The widescreen Gizmondo was announced just a few weeks before the U.S. launch of the Gizmondo, possibly prompting some potential customers to not buy the Gizmondo, and instead wait for the improved model, in an example of theOsborne effect.^[22] Tiger Telematics promised to show the device atCES 2006 in January; however, it never appeared there.^[23] Shortly thereafter, Gizmondo Europe went bust and thus the new Gizmondo was never released.

The Gizmondo was further overshadowed when, in October 2005, Sweden'sAftonbladet revealed criminal pasts of several executives, causing their resignations including Tiger Telematics CEO Carl Freer. Gizmondo Europe's headStefan Eriksson was involved in a Swedish criminal organisation, the "Uppsalamaffian" (theUppsala mafia),^[11] while his fellow mafia friends Johan Enander and Peter Uf, both at key positions at the company, had spent time in prison for either fraud, grand theft or extortion.^[11] This occurred shortly before Gizmondo's American launch and by this time both Freer and Eriksson had moved to the United States, residing inBel Air, Los Angeles.^[11]

In January 2006, Gizmondo Europe went intoadministration (a British legal term similar to filing forbankruptcy) despite a loan from its parent Tiger Telematics, putting the system's future into doubt.^[24] Failing to recover, the company wasliquidated in February 2006 after amassing US$300 million (£160 million) debt, and the Gizmondo stopped production.^[5] Its UK and Sweden based development studios were also liquidated.^[25] Liquidators also reported that they couldn't explain where "as much as half" of sustained net losses by Tiger Telematics (close to US$400 million) had gone to.^[11]

Weeks thereafter Eriksson crashed a rareFerrari Enzo driving at 260 km/h (162 mph) in California,^[26] and was later jailed and subsequently deported for driving under the influence in connection with the crash and other criminal offenses. He pleaded guilty to numerous criminal charges which led him to 2 years in jail.^[27][28]

Although U.S. sales figures were not officially released,^[29] theGamePro website cited less than 25,000 units overall (without further clarifications) and called it the worst selling handheld console in history.^[30] In 2007,GameTrailers named it "the worst console of all time."^[31]

Gizmondo soft launched on 29 October 2004 following TV teaser commercials in Europe and the opening of globalpreorders.^[32] Gizmondo was released in theUnited Kingdom on 19 March 2005, priced at £229,^[33] with only one game,Trailblazer. It was available from the Gizmondo flagship store onLondon'sRegent Street, via Gizmondo's online shop, and other high-street and online retailers such asArgos,Dixons,Currys,John Lewis, although it was never clear how many units were actually introduced into those retail channels. The SMS service of the Gizmondo enabled people to send messages by pre-paySIM cards fromVodafone bundled in with the device.^[6] The Gizmondo sold 1000 units within an hour of launch. In April, a month after the initial release, a variant of the console with GPS-assisted "Smart Adds" advertising enabled was released with anRRP of £129.^[34][8]

The company said that it would roll out to the rest of Europe starting from 19 May 2005,^[35] includingGermany,France,Italy,Spain andNordic countries.^[36][4][37] Its stated price in Germany was 349 euros, or 189 euros for the Smart Adds version.^[36] Confirmed retailers for distribution includeVirgin Megastores in France andKarstadt in Germany.^[35] However, this date passed by without it being released for undisclosed reasons.^[38] Gizmondo only received a limited release that year inSweden, launching with both Smart Adds and normal units available, and rather than opening flagship stores Gizmondo Europe relied on established retailers such as Webhallen.^{[citation needed]}

By September 2005 the device had still not been released in Europe outside of Britain and Sweden.^[39] A French gaming journalist reported that staff at the London flagship store claimed a French release by Christmas, writing in December 2005 that this looked like it wasn't going ahead. The journalist claimed that contacts stated to him that European stocks of the Gizmondo were instead used to supply the American release.^[40]

In theUnited States, the Gizmondo launched much later, on October 22, 2005, with a line-up of eight titles, includingTrailblazer. Retail price was $400 for a unit without "Smart Ads", or $229 for a "Smart Ads" enabled device.^[41] It was available only at kiosks located inshopping malls throughout the U.S. (operated by National Kiosk, LLC, located in the western corner of North Carolina). Only 8 of the planned 14games were ever released in the U.S., along with no CoPilot GPS software, though thesoftware was sold on the British site for a week or two. There was little to noadvertising, and some of their advertising was even put in magazines ofNintendo Power (Nintendo's official magazine). Plans to distribute the handheld through other retailers never materialized.

The "Smart Adds" system was intended as a way for advertisers to subsidize part of thecost of the unit. The apparent misspelling of the name was intentional and a trademark and company name were registered in the UK as "Smart Adds", though even Tiger Telematics occasionally slipped up and referred to it as Smart Ads in their publicity material.^[42] A "Smart Adds"-enabled Gizmondo cost less (£129/$229), but would displayadvertisements on the Gizmondo's screen at random intervals when the user entered thehome screen. These advertisements would be downloaded via the device'sGPRS data connection,^[43] and would betargeted based on data inputted to the device. A maximum of three ads would be shown per day. Some ads would include special offers in the form of vouchers or barcodes, and some would utilize the device'sGPS system to direct users to the nearest store carrying the advertised product.^[44]

However, the "Smart Adds" service was never activated, and users who paid the reduced price for a "Smart Adds"-enabled device did not receive any advertisements through their device.^{[citation needed]}

In addition to 14 games, a further 30 titles were known to have been in development for the system but all were canceled before their release due to Gizmondo Europe's bankruptcy. Also all games released in North America were effectivelylaunch titles. There was also one non-game software,Gizmondo Navigator CoPilot 2006, asatellite navigation software using the device'sGPS.^[45]

Certain games were claimed to be capable of using "augmented reality", most notably the unreleased gameColors. It was intended to be the firstGPS video game, with the ability to track a user's real world movements in real time.^[46] Additionally several games includingGizmondo Motocross 2005,Hockey Rage 2005, andSticky Balls hadBluetooth multiplayer features.

Former Tiger Telematics chairmanCarl Freer announced to a Swedish newspaper in November 2007 his intentions for a new Gizmondo, and said there were already 35 games in place, a manufacturing base inShenzhen, China, and that he hoped the handheld would retail at US$99.^{[64][65][66][67]}

The original planned launch date was May 2008,^[68] but this was quickly pushed back to November 2008,^[69] along with details of a new company, Media Power, behind the launch, headed by Carl Freer and his Swedish partnerMikael Ljungman, with development apparently proceeding according to the new schedule at least until September.^[70] By December 2008, the console had still not appeared, which Freer blamed on thedifficult economic conditions. The device was delayed to 2009 as a result.^[71] The latest design prototype turned it into asmartphone running bothWindows CE or GoogleAndroid.^[72][73]

However, since then the Media Power website went offline. Co-founder Mikael Ljungman was later arrested, extradited toDenmark and convicted of serious fraud due to his activities atIT Factory.^[74] Nothing more has been announced about the device by Freer, effectively confirming its cancellation.^[75]

A reference to the Gizmondo is made in the British movieGoal!, when a meeting takes place in a Gizmondo store.^{[citation needed]}

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