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| "Give It 2 U" | ||||
|---|---|---|---|---|
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| Single byRobin Thicke featuringKendrick Lamar | ||||
| from the albumBlurred Lines | ||||
| Released | August 27, 2013 (2013-08-27) | |||
| Recorded | 2013 | |||
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| Genre | ||||
| Length | 4:20 | |||
| Label | ||||
| Songwriter(s) | ||||
| Producer(s) | ||||
| Robin Thicke singles chronology | ||||
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| Kendrick Lamar singles chronology | ||||
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| Music video | ||||
| "Give It 2 U" onYouTube | ||||
"Give It 2 U" is a song by American singer-songwriterRobin Thicke from his sixth studio album,Blurred Lines (2013). It was written and produced byDr. Luke andCirkut, with additional writing by Thicke, the featured artistKendrick Lamar, andwill.i.am. Originally titled "Give It to Me", ademo version of the song premiered on theradio showSway in the Morning on May 2, 2013. Featuring guest vocals from Lamar, it was released as the third single from the album on August 27, 2013. "Give It 2 U" is an uptempohip hop andelectropop song with elements ofdubstep. Lyrically, Thicke sings about sexually pleasing a partner.
The song received mixed reviews, with somemusic critics praising it as one of the best tracks fromBlurred Lines, while others criticized it for its overt sexual lyrics. However, Lamar's verse in the song was lauded by many critics. "Give It 2 U" achieved moderate success on the charts internationally, receiving more success than the prior single "For the Rest of My Life". The song became atop 40 hit in Australia, Belgium, Canada, Germany, New Zealand, Scotland, the United Kingdom, and the United States. It peaked at number 45 on both ofBillboard's Hot R&B/Hip-Hop Songs and Rhythmic year-end charts.
An accompanying music video for "Give It 2 U" premiered on August 23, 2013. Directed byDiane Martel, the video was commissioned for a remix of the song, featuring Lamar and an additional verse by2 Chainz. The video portrays Thicke as a referee, as severaldance teams andfloats surround him on a football field. The video was met with mixed reception. The song was promoted at the2013 MTV Video Music Awards alongside Lamar, 2 Chainz, andMiley Cyrus, following a highly controversial performance of "Blurred Lines". It was also regularly performed during Thicke's debut headlining tour, theBlurred Lines Tour (2014).
The song was written and produced byDr. Luke, andCirkut, with additional writing by Thicke,Kendrick Lamar andwill.i.am. It was written in approximately an hour, with Thicke striving to write a carefree song that is "straight to the dancefloor, straight to the sexy".[1] When discussing the song, Thicke described it as "veryMichael Jackson,Prince but also pretty hip-hop. It’s a big, shiny pop record. It’s fun".[2] Thicke originally reached out to2 Chainz to record a verse for the song, although his management had also simultaneously sent the song out toKendrick Lamar.[3] Both rappers expressed interest in appearing on the song, resulting in ademo entitled "Give It to Me".[3][4] On May 2, 2013, Thicke premiered this demo on the radio showSway in the Morning.[4] However, this version of the song was later relegated to a remix on the deluxe edition ofBlurred Lines (2013), with the album version only featuring Lamar.
"Give It 2 U" was recorded at Luke's in the Boo,Record Plant Studios, and TDE Red Room Studios in Malibu, Los Angeles, and Carson, respectively.[5]
"Give It 2 U" is anelectropop andhip hop song featuring elements ofdubstep.
Lyrically, the song discusses Thicke's desire to sexually please a partner. Speaking on the lyric "Big dick for ya, let me give it to ya", Thicke explained that it was "more a comment of swagger. Like, I'm big-dick swingin'".[6]
A remix version for the song, featuring an additional verse from2 Chainz, was made available as one of the bonus tracks on the deluxe edition ofBlurred Lines (2013). Another version, the "Norman Doray & Rob Adans Remix", was released in 2013.
Rob Tannenbaum ofRolling Stone praised the song, citing it as one of the parent album's "cheeky impersonations of dubstep".[7] Andrew Chan ofSlant Magazine criticized the sexual lyrics of the song, citing it as a low point on the album.[8] Sophie Schillaci ofThe Hollywood Reporter criticized the song's sexual lyrical content, claiming that "In the wake of Robin Thicke’s “Blurred Lines” controversy (and wild success), the singer is giving his critics some fresh ammo".[9]
In the United States, "Give It 2 U" debuted at number 83 on theBillboard Hot 100 chart for the issue dated September 7, 2013.[10] The song spent a total of 12 weeks on the chart, peaking at number 25 for the issue dated September 14, 2013.[10] On theDance Club Songs andMainstream Top 40 charts, the song peaked at number 21 and 13, respectively.[11][12] The song reached the top ten on both theHot R&B/Hip-Hop Songs andRhythmic charts, peaking at number 7 and 6, respectively.[13][14] It also reached the number 45 position on the year-end versions of both charts.[15][16]
The music video was directed byDiane Martel in Los Angeles, California and premiered on August 23, 2013 onMTV.[17] Rather than the album version, the video was produced for the remix of "Give It 2 U" featuring bothKendrick Lamar and2 Chainz. It features appearances by three models including Alana Greszatai, Jessica Strother, and Mallory Llewellyn, all of whom are termed the "Luxury Girls" in the video.[18] Three Americandance teams, including The Passionettes, The Stingettes, and The Baker Girls, also made an appearance in the video.[18] Before its release,MTV News reported that it was set on a football field, noting that "Thicke and Lamar [are] riding around on mini trucks with women on their laps".[17] In the video, Thicke wore gold-rimmed sunglasses and a golden whistle, while alternating between a black suit jacket and a black-and-white striped suit, with the latter in reference to the referee outfit he wore during his performance at the2013 MTV Video Music Awards.[19] When speaking on working with Martel, Thicke said,
It's a Diane Martel dream, and I'm just happy to be here. The thing about Diane Martel that makes it so amazing — besides just being a crazy genius — is that she combines all different parts of the world into one soup. She takes the cotton candy, she takes the beautiful football-playing girls and she mixes it all up into one beautiful pot. So we're all very lucky to have her and excited to be working with her again[17]
The video is set on a football field and features a cameo by Thicke's son, Julian Fuego, as well as college dance teams fromAlbany State University andAlabama State University. Several dancers called "Luxury Girls" are shown dressed up like bottles of champagne, rolls of $100 bills and tins of caviar with others holding upPaper Mache models of lobsters, sushi and other luxurious foods. 2 Chainz enters the field leading a parade float labelled the "Ass Float" while Kendrick enters on a miniature car. The video ends with every girl dancing to the song with Robin Thicke.
Carrie Battan ofPitchfork praised the video, referring to it as "valiant effort to top the mania induced by 'Blurred Lines'".[20] Lacey Seidman ofVH1 described the video a "delight", commenting that Thicke "unleashes an arsenal of fun foolishness in the Diane Martel-directed video".[21]
Thicke performed the song at the2013 MTV Video Music Awards in amedley alongside "Blurred Lines" andMiley Cyrus's "We Can't Stop".[22]Kendrick Lamar and2 Chainz accompanied Thicke, performing their verses from the remixed version of the song.[23] Phillip Mlynar ofMTV News described the performance as having a "football referee–themed vibe", as Thicke donned a black-and-white stripped suit with cheerleader-themed dancers surrounding him.[23] "Give It 2 U" was regularly performed as the opening number on Thicke's debut headlining tour, theBlurred Lines Tour (2014).[24]
Credits and personnel adapted from "Give It 2 U" CD single liner notes.[5]
Weekly charts[edit]
| Year-end charts[edit]
|
| Region | Certification | Certified units/sales |
|---|---|---|
| Australia (ARIA)[38] | Gold | 35,000^ |
^ Shipments figures based on certification alone. | ||
| Country | Release date | Format | Label |
|---|---|---|---|
| United States | August 27, 2013 | Mainstream radio |
|
| Italy[39] | November 8, 2013 | Mainstream radio | Universal |
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