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Gil Puyat Avenue

Coordinates:14°33′31″N121°0′35″E / 14.55861°N 121.00972°E /14.55861; 121.00972
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Road in Metro Manila, Philippines
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Gil Puyat Avenue
Buendia Avenue
Gil Puyat (Buendia) Avenue, Pasay, Jul 2024.jpg
The avenue inPasay, photographed in 2024
Route information
Maintained by theDepartment of Public Works and Highways
Length5.4 km (3.4 mi)
Component
highways
  • N190 from Roxas Boulevard to EDSA
Major junctions
West endJose W. Diokno Boulevard / Atang Dela Rama Street / Zoilo Hilario Street inPasay
Major intersections
East endAH 26 (N1) (Epifanio de los Santos Avenue) inMakati
Location
CountryPhilippines
Major citiesMakati andPasay
Highway system
  • Roads in the Philippines

Senator Gil J. Puyat Avenue, also known simply asGil Puyat Avenue and by its former official nameBuendia Avenue, is a major arterial thoroughfare which runs east–west throughMakati andPasay in westernMetro Manila,Philippines. It is one of the busiest avenues in Metro Manila, linking theMakati Central Business District with the rest of the metropolis.

The entire route currently forms part of National Route 190 (N190) of thePhilippine highway network. Part of the avenue from Roxas Boulevard to EDSA was previously designated as a component ofCircumferential Road 3 of theMetro Manila Arterial Road System.[1]

Etymology

[edit]

Since 1982, this 4-to-12-lane divided avenue is named afterGil J. Puyat, aFilipino senator who served from 1951 to 1972.[2] It was originally named Buendia Avenue afterNicolas Buendia, aKatipunero and politician fromBulacan.[3] Additionally,Buendia is aSpanish surname from aninterjection of the phrasebuenos días, meaning "good morning".

Alternate names

[edit]

According to theDepartment of Public Works and Highways, the avenue's extension from Roxas Boulevard to Jose W. Diokno Boulevard in Pasay also has alternative names that vary per segment. Its segment from Roxas Boulevard to the zipper lane of Magdalena Jalandoni Street is alternatively known asSpine Road, while its segment from thereon to Atang Dela Rama Street is alternatively known asManila Film Center Main Road, after theManila Film Center. Both are designated as national tertiary roads.[4]

"Gil Tulog" publicity stunt

[edit]

In July 2024, several street signs along the avenue in Makati were replaced with signs saying "Gil Tulog Ave. (formerly Gil Puyat)" as part of apublicity stunt by Wellspring, amelatonin brand, in collaboration with Gigil Advertising Agency.[5][6][7] The name was a wordplay on theFilipino wordspuyat (sleepless) andtulog (sleep). On July 26, however, Makati mayorAbby Binay ordered the removal of these signs, citing that city officials had approved the stunt without her knowledge, stating that the request would have been rejected had it reached her office. The stunt was also criticized by Gil Puyat's family, who called it a "disrespect" to their family name and filed charges against Gigil with the Ad Standards Council.[8][9] Both Wellspring and Gigil later issued separate apologies to the Puyat family, with Wellspring also apologizing to Binay.[10][11]

Route description

[edit]
Gil Puyat Avenue eastbound towardsOsmeña Highway inMakati

The avenue begins at an unsignaled intersection withJose W. Diokno Boulevard and Atang Dela Rama Street, continuing from Zoilo Hilario Street inBay City, Pasay. It then intersectsMacapagal Boulevard, Magdalena Jalandoni Street,Roxas Boulevard,F.B. Harrison, Leveriza, Donada, and A. Luna Streets.[12] West of its intersection withTaft Avenue, several bus terminals, including JAC Liner and DLTB Co, are located along the avenue.

It enters the city ofMakati after crossing the Estero de Tripa de Gallina. It narrows as a four-lane road from Edison Street toOsmeña Highway. After its intersection with Osmeña Highway, it becomes divided by a center island once again for the rest of its route as it traverses theMakati Central Business District. Past Ayala Avenue, it entersBel-Air, where several office buildings were located along the avenue, includingPetron Megaplaza andPacific Star Building, which used to be the tallest buildings from 1989 to 1992 and 1998 to 2000, respectively. It then intersects some of the CBD's streets,Nicanor Garcia Street,Makati Avenue,Paseo de Roxas, and the Urdaneta Avenue, which provides access into the gated Urdaneta Village, before meetingKalayaan Flyover and its eastern terminus atEpifanio de los Santos Avenue (EDSA). The avenue extends into the gatedForbes Park in Makati as Buendia Avenue Extension.

It is also part of a clearway scheme fromRoxas Boulevard inPasay to Edison Street inMakati. The Pasay streets of Leveriza,F.B. Harrison, Donada/A. Luna,Taft Avenue, Sandejas/Fernando, Dominga/P. Burgos,Tramo Street, and Emilia Street are not allowed to cross the avenue; instead, motorists can use the U-turn slots 100 meters (330 ft) away to reach their destinations. It is not allowed to turn left between Edison and Malugay Streets. Instead, motorists have to use side streets to reach their destinations.[13]

History

[edit]

Based on a 1946 map of Pasay, the avenue traces its origin as a short street named Calle Buendia, stretching between Calle P. Burgos (its portion north of the avenue is now Dominga Street) and Calle Luna (now Donada Street) inPasay.[14] It was extended westward to theManila Bay shoreline, occupying the former Calle Ochoa in Pasay and eastward to the formerNielson Field in Makati.[15] Subsequently, it was extended to the present-dayBay City reclamation to the west and EDSA to the east, following the development of theMakati Central Business District.[12][16] On November 14, 1982, Buendia Avenue was officially renamed to Senator Gil J. Puyat Avenue by virtue of Batas Pambansa Bilang 312.[2]

In 2014, under the Roadmap for Transport Infrastructure Development for Metro Manila and Its Surrounding Areas (Region III & Region IV-A; also known as theMetro Manila Dream Plan), theJapan International Cooperation Agency (JICA) study proposes a dual 2-lane elevated expressway from the intersection of Roxas Boulevard and this road to the intersection ofC-5 andKalayaan Avenue for about 9.3 kilometers (5.8 mi).[17]

Landmarks

[edit]
A bus terminal along the avenue, painted red
JAC Liner Bus Terminal, Pasay
Industry and Investments Building in Makati, which houses the headquarters of the Board of Investments

Gil Puyat Avenue travels between the neighborhoods of Leveriza, San Jose, San Isidro, and Santa Clara in Pasay and barangays Palanan, San Isidro, San Antonio, Pio del Pilar, San Lorenzo,Bel-Air, and Urdaneta in Makati. It is the site of some of the tallest buildings in Metro Manila, such asRCBC Plaza on the junction withAyala Avenue andPetron Megaplaza, thecountry's tallest building from 1998 to 2000. It also hosts thePacific Star Building,Grand Soho Makati,The World Centre, One Central Makati,Exportbank Plaza, as well as the New Makati Central Fire Station[18] and headquarters of theDepartment of Trade and Industry,Department of Tourism, and Philippine Board of Investments.[citation needed].Landbank of the Philippines was also formerly headquartered along this avenue before the construction of its new building inMalate District,City of Manila.

The stretch of Gil Puyat betweenMakati Avenue andPaseo de Roxas hosts the headquarters of theMetropolitan Bank and Trust Company (under demolition) and theDevelopment Bank of the Philippines on Roxas Triangle. Several educational institutions are also located on the avenue, such as Pasay City Academy, Andres Bonifacio Elementary School, and the Makati campuses ofFar Eastern University,Centro Escolar University, andiAcademy;Mapúa University used to have its Makati campus along the avenue. The avenue's other notable landmarks in Makati are the Makati Central Post Office, One Pacific Place, Burgundy Tower, West of Ayala Tower,Teleperformance Center, and SM Cyber Makati. The avenue is also the location of government offices such as the Central Offices of the Philippines'Department of Tourism,Philippine Guarantee Corporation,Metro Manila offices of theNational Police Commission, and theBureau of Internal Revenue's district offices serving Pasay, Makati, and southernNational Capital Region, respectively.[19]

Gil Puyat Avenue in Pasay is the site of Networld Hotel Spa and Casino,World Trade Center Manila, and theCCP Open Grounds. The intersection with Taft Avenue is the location of several provincial bus terminals, includingDLTBCo,JAM Liner,JAC Liner, andLLi (formerlyGreen Star Express).

Transportation

[edit]
Buendia PNR Station at the junction withOsmeña Highway in Makati

Gil Puyat Avenue is a major stop on three lines of the Metro Manila Transit System.

Green Frog Transport Corp. operates hybrid buses serving the route between Gil Puyat andKalayaan Avenue and the bus transit betweenParañaque Integrated Terminal Exchange andBonifacio Global City.[20][21] Provincial buses with terminals along the avenue's section in Pasay, as well as regular and air-conditionedjeepneys, also serve the route.

Intersections and junctions

[edit]
Intersection of Gil Puyat Avenue and Dian Street

Here is a list of junctions and distances according to theDepartment of Public Works and Highways.Rizal Park inManila is designated askilometer zero

ProvinceCity/Municipalitykm[22]miDestinationsNotes
PasayJose W. Diokno Boulevard / Atang Dela Rama StreetWestern terminus. Continues west as Zoilo Hilario Street.
Macapagal Boulevard / Magdalena Jalandoni StreetTraffic light intersection
3.2862.042AH 26 (N120) (Roxas Boulevard)
R-1
Former traffic light intersection. N190 segment of Gil Puyat Avenue start here.
F.B. Harrison StreetAccess from opposite directions via U-turn slot, former traffic light intersection.
Leveriza StreetAccess from opposite directions via u-turn slot, former traffic light intersection.
Donada Street / A. Luna StreetAccess from opposite directions via u-turn slot; no entry to Donada Street.
N170 (Taft Avenue)
R-2
Traffic light intersection beneathGil Puyat station; no left turn allowed from Gil Puyat westbound.
Sandejas Street / F. Fernando StreetWestbound entrance and eastbound exit. Access to opposite directions via u-turn slot.
Dominga Street / P. Burgos StreetEastbound entrance and westbound entrance and exit. Access to opposite directions via u-turn slot.
Tramo StreetU-turn slot and unsignaled intersection. No left turn allowed from Gil Puyat westbound.
Emilia StreetWestbound entrance.
MakatiPasay boundary4.7242.935Tripa de Gallina Bridge
MakatiMarconi StreetWestbound access only.
Edison StreetEastbound exit. Alternative route toSkyway (southbound).
Bautista StreetTraffic light intersection.
Dian StreetTraffic light intersection.
Filmore Street / Batangas StreetTraffic light intersection.
N145 (Osmeña Highway)
R-3
Traffic light intersection. Also provides access toSkyway. No left turn allowed from both directions.
Mayapis Street / Medina StreetWestbound exit and eastbound entrance. No access from opposite directions.
Washington StreetEastbound entrance and exit. Provides access into Barangay Pio del Pilar.
Chino Roces Avenue
(Pasong Tamo)
Traffic light intersection.
Tindalo Street / Urban AvenueEastbound exit and westbound entrance and exit. No access from opposite directions.
Ayala AvenueTraffic light intersection.
Zuellig Loop / Geronimo StreetNo access from opposite directions.
Malugay Street / Tordesillas StreetTraffic light intersection. No left turn allowed from eastbound.
Nicanor Garcia Street
(Calle Reposo)
Traffic light intersection.
Buendia Extension Access RoadEastbound entrance and exit only.
Makati AvenueTraffic light intersection.
Paseo de RoxasTraffic light intersection.
Urdaneta AvenueEastbound entrance and exit only; access to Urdaneta Village.
West end ofN191 (Kalayaan Flyover)
Zodiac StreetWestbound entrance and exit only.
AH 26 (N1) (EDSA) –Baclaran
C-4
Eastern terminus. Eastern terminus of N190. Continues eastward intoForbes Park North village as Buendia Avenue Extension.
1.000 mi = 1.609 km; 1.000 km = 0.621 mi

References

[edit]
  1. ^"Latest alignment of all radial and circumferential roads in Metro Manila".Freedom of Information Philippines. Department of Public Works and Highways. RetrievedApril 3, 2024.
  2. ^abBatas Pambansa Blg. 312 (November 14, 1982),An Act Changing the Name of Buendia Avenue in the Municipality of Makati and Pasay City, Both in Metro Manila, to Senator Gil J. Puyat Avenue, retrievedMay 2, 2021
  3. ^"Nicolas Buendia (1916-1919)".Bulacan, Philippines.
  4. ^"Road and Bridge Inventory".Department of Public Works and Highways. RetrievedMay 31, 2023.
  5. ^Sarne, Vernon (July 25, 2024)."Did Makati just change Gil Puyat to Gil Tulog Avenue?".VISOR.PH. RetrievedJuly 25, 2024.
  6. ^Adriatico, Abigail (July 26, 2024)."Melatonin brand under fire after marketing stunt changes Gil Puyat Ave. sign to Gil Tulog Ave".Manila Standard. RetrievedJuly 26, 2024.
  7. ^De Leon, Richard (July 25, 2024)."Di na puyat! Gil Puyat Ave. sa Makati, 'Gil Tulog' na?" (in Filipino). Balita. RetrievedJuly 25, 2024.
  8. ^Ku, Russell (July 26, 2024)."'Violated': Puyat family says 'Gil Tulog' signs for marketing stunt crossed the line".Rappler. RetrievedJuly 26, 2024.
  9. ^Pascual, Jekki (July 26, 2024)."Gil Puyat family files complaint vs ad agency in viral 'Gil Tulog' campaign".ABS-CBN News. RetrievedJuly 27, 2024.
  10. ^"Wellspring, nag-sorry sa 'Gil Tulog' campaign; ad agency sa likod nito, inireklamo ng pamilya Puyat".GMA Integrated News (in Filipino). July 26, 2024. RetrievedAugust 3, 2024.
  11. ^Cabuenas, Jon Viktor (July 30, 2024)."Gigil ad agency apologizes to Puyat family for 'Gil Tulog' campaign".GMA Integrated News. RetrievedAugust 3, 2024.
  12. ^abRepublic Act No. 9468 (May 15, 2007),An Act Renaming Bay Boulevard Located in Pasay City, Extending Up to Parañaque City, as Jose W. Diokno Boulevard, retrievedJune 10, 2023
  13. ^Dizon, Nikko (January 15, 2004)."MMDA schemes, Makati don't mix".Philippine Daily Inquirer.
  14. ^Buenaventura, Fidel (1946)."Municipality of Pasay" (Map).Municipality of Pasay. 1:8000. National Library of the Philippines. NLP00CG0000000204. RetrievedMay 25, 2024.
  15. ^Manila, Philippines map (Map). American Red Cross Service Bureau. August 1945. RetrievedMay 25, 2024.
  16. ^Map : Makati, Philippines 1968, Map of municipality of Makati, Province of Rizal, Philippines (Map). 1:10000. Antique Vintage Reproduction. 1968. RetrievedDecember 31, 2021.
  17. ^"ROADMAP PROJECTS PROFILE"(PDF).Japan International Cooperation Agency. March 2014.
  18. ^Mednoza, John Eric (July 1, 2024)."Makati unveils new police, fire station in San Antonio village".INQUIRER.net. RetrievedJuly 10, 2024.
  19. ^"Regional/District Offices".Bureau of Internal Revenue. RetrievedJune 13, 2023.
  20. ^Gonzales, Iris (May 13, 2013)."Hybrid buses ply Makati's streets".Philippine Star. RetrievedOctober 12, 2013.
  21. ^"Resolution No. 99 Series of 2020"(PDF).Land Transportation Franchising and Regulatory Board. May 27, 2020. RetrievedNovember 18, 2020.
  22. ^"South Manila".DPWH Road Atlas.Department of Public Works and Highways. Archived fromthe original on December 22, 2015. RetrievedOctober 1, 2016.
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14°33′31″N121°0′35″E / 14.55861°N 121.00972°E /14.55861; 121.00972

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