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| G.I. Joe | |
|---|---|
| G.I. Joe character | |
![]() General Colton fromG.I. Joe: America's Elite | |
| First appearance | 1964 (as G.I. Joe), 1989 (as Gen. Joe Colton) |
| In-universe information | |
| Affiliation | G.I. Joe |
| Specialty | Strategic and Tactical Operations |
| File name | Colton, Joseph B. |
| Birth place | Central Falls, Rhode Island |
| SN | 1033-1027-HAS93 (1994) 103-31-HA27 (2006) |
| Rank | O-2 (1st Lieutenant) (1964) O-10 (General) (1994) |
| Primary MOS | G.I. Joe XO (Executive Officer) |
| Secondary MOS | Combat Infantry (Training and Intelligence) |
Joseph Colton, the originalG.I. Joe,[1] is a fictional character fromG.I. Joe: A Real American Hero, a line ofmilitary-themed toys created byHasbro. He also appeared as a character later in thecomic book series, but did not appear in any of the animated series. He is portrayed byBruce Willis in the filmG.I. Joe: Retaliation.
Joseph B. Colton graduated with the highest honors from theUnited States Military Academy atWest Point in 1960. An expert marksman, he was recruited bySpecial Forces, and later became aGreen Beret. During service overseas, he participated in numerous combat operations, but saw minimal acknowledgment, as his missions were "ultra" classified. In 1963, he was appointed by then-PresidentJohn F. Kennedy to create and command an "ULTIMATE freedom fighting force." It was at this time that he received the code nameG.I. Joe.[2]
He later "retired" from active military duty, and was placed as the head of a secretStrategic Defense Initiative installation inNew York City. There he served with the lead scientist,G.I. Jane, who originally maintained cover as a combat nurse.[3]
"G.I. Joe" was first released in 1994, as amail-in exclusive for the 30th Anniversary of G.I. Joe.[4] Based on the version of G.I. Joe from 1964, the figure was available in limited stock. Due to unanticipated orders, Hasbro sold out all of the figures and no more were produced, eventually leading Hasbro to mail an apology.[5]
He was not released again until 2006, this time as part of a multi-figure pack, theViper Lockdown. This version of the G.I. Joe was made up of parts from different figures, and is not a separate mold. Overall, he has had 2 releases using a total of 2 different molds.
He was also released in the 12 inch line in 1994, as an homage to his original figure released in 1964.[6]
Between 1975 and 1976, Hasbro publishedcomic book advertisements starring theAdventure Team, featuring Joseph Colton, Atomic Man and Bulletman as members.[7]

General Joseph Colton made very few appearances during the originalG.I. Joe: A Real American Hero series. In issue #86, he is working with his old colleague Jane on a secure level in theChrysler Building (renamed as the Studebaker Building due to licensing issues). The laboratories are attacked byCobra forces, which desire the orbital pulsed weapon system hidden inside. Joe, Jane, and a small squad of official G.I. Joe forces (includingRepeater andLightfoot) defeat the Cobra soldiers.[8]
In issue #127, General Colton explains the Rapid Pulse Electron Beam (RPEB) toDuke andStalker. He discovers a tap into the control system, leading to a telephone switching station in New Jersey, whereCobra Commander has taken charge. Realizing that their systems are breached, General Colton has Jane shut down all systems. General Colton, Duke, Stalker andWild Bill then head to the phone switching station, but Cobra shoots down the Joes Tomahawk, and Cobra Commander escapes, rushing to New York City and the RPEB. General Colton, Stalker and Duke use Battle Copters to fly back to the Chrysler Building, but Cobra Commander has already taken control of the RPEB, and uses it to eliminate a drug shipment by Headman. Cobra Commander and his crew then use civilian disguises to walk undetected past the Joes.[9]
General Colton also appears in issue #152, where he is called back to active duty for a secret mission. Ace is assigned to deliver Colton to D.C., and asks Colton when the last time he was in the back seat of a combat jet. This prompts Colton to reminisce about his earlier years in battle, leading to a flashback story about the original plan to form aG.I. Joe team.[10]
The first four issues of Devil's Due Publishing'sG.I. Joe: Frontline featured Larry Hama's story of one last mission, "The Mission That Never Was." After the official disbandment of the G.I. Joe team they hold one last mission. They had to transport the Rapid Pulse Particle Beam from Florida to Colton's location in New York City. During this series, Colton is stationed in the Strategic Defense Initiative (SDI).[11]
General Colton appears later in the series. He comes out of retirement to lead the G.I. Joe Team, afterHawk is paralyzed byCobra Commander.[12] His leadership is temporary, as he is quickly sidelined by the cabal of Generals known as the Jugglers who instead wantGeneral Philip Rey to lead the team.[13]
Colton becomes a target when the Red Shadows began going after G.I. Joe and Cobra agents. He is shot and apparently killed by the Red Shadow's leader, Wilder Vaughn, a man Colton once knew.[14] The injuries are critical, but Colton survives.
After a year of disbandment, General Colton is asked by the president to head a much smaller G.I. Joe team in the absence of Hawk. He is reluctant, but accepts the position, and leads the Joes from their new headquarters, a secret facility known as The Rock.[15]
When Cobra takes control of M.A.R.S., and begins to sell weaponry to insurgents, terrorists, and rebel groups, General Colton goes on the offensive, mobilizing the entire G.I. Joe roster, and launching missions to capture Cobra agents still at large. During "World War III", General Colton leads a small unit in retaking Fort Meade.[16] When the Joes attack Cobra's Appalachian base, General Colton is shot in the back by Cobra Commander, but again survives. At the end of the series, he is able to convince the president that G.I. Joe is still needed. With Hawk at his side, he leads a fully restored and recognized G.I. Joe team into battle.[17]
General Colton has made one appearance as a major character outside of the main G.I. Joe continuity.
During this fourth miniseries, Hawk discovered G.I. Joe was being held captive by the forces ofCobra-La in theHimalayas. Along with his team, Joe was captured by theDecepticons in 1978.[18] He later escaped to help Hawk andOptimus Prime defeat Cobra-La.[19]
In theHasbro Comic Book Universe, Colton was a member of theAdventure Team, alongside Miles "Mayhem" Manheim, Mike "Atomic Man" Power, Richard "Bulletman" Ruby, and Lonzo "Stalker" Wilkinson. On their mission to the Tomb of Amtoltec, they battled an army of robotic mummies, before having an encounter with the Decepticon namedSoundwave. By the end of the search, the Adventure Team retrieved an ancient artifact they codenamed the "Talisman".[20]
AfterMegatron led the2007 Decepticon invasion on Earth, Colton began fearing what the Transformers could do to humanity.[21] In the meantime, he joined his fellow Joes in their final victory against Cobra.[22] By the end, Colton's worldview is drastically changed after the treachery ofGalvatron with the Earth Defense Command.[23]
Prior to theRevolution event, Colton was replaced by aDire Wraith who attempted to control the Earth Defense Command by excludingMarissa Faireborn and Spike Witwicky.[24] He also made horrific experiments on Aaron Grundy (Axiom), a skilled computer programmer who would be transformed into a monster loyal to the Wraiths.[25] But the impostor was later killed byRom, whose death made G.I. Joe declare war against theAutobots, until they realized the truth about the Wraith infiltration.[26]
Meanwhile, the real Colton is revealed to be alive, having cut off his right hand in order to escape from the Dire Wraith who replaced him.[27] Convinced that the Transformers are in league with the Dire Wraiths and must be destroyed, Colton went on hiding and became the international criminal known as "Baron Ironblood", which made him cross paths with the Action Man Program.[28] He has been secretly recruiting villains to form the Iron Ring and launch apre-emptive nuclear strike against Cybertron, setting the events ofFirst Strike in motion.[29]
As the Iron Ring attacked Cybertron, Colton sentDoctor Mindbender (disguised as Ironblood) as a decoy while he searched the planet's core in order to power the Talisman and destroy the Transformers. Inside the core, Colton and the Iron Ring are confronted byScarlett and her comrades. At the battle's climax, Colton's closest ally, Garrison Kreiger, reveals his true identity asMerklynn (a wizard from the planet Prysmos) and explains that he has been using the Iron Ring's needs so he could use the Talisman to transform Cybertron and Earth into new versions of Prysmos. He then magically teleports everyone back to Cybertron's surface, where Colton sadly surrenders, having realised that he helped an even worst enemy to ensure Earth's incoming destruction, rather than saving it.[30]
Colton was last seen in theTransformers: Unicron miniseries, where he reluctantly helps the Autobots to battleUnicron, who was awakened as side-effect by the same invasion he had caused on Cybertron.[31]
| General Joseph Colton | |
|---|---|
| G.I. Joe character | |
| First appearance | 2013 |
| Portrayed by | Bruce Willis |
| In-universe information | |
| Affiliation | G.I. Joe |
| File name | Colton, Joseph B. |
| Birth place | Central Falls, RI |
| Rank | Major General (O-8) |
| Series | G.I. Joe: Retaliation |
General Colton is portrayed byBruce Willis inG.I. Joe: Retaliation, the sequel toG.I. Joe: The Rise of Cobra. The movie was released on March 28, 2013, through collaboration ofParamount Pictures andMetro-Goldwyn-Mayer. In the film, General Colton has one ofGeorge S. Patton'sM-1911 pistols. He is the reason why the G.I. Joes are called "Joes".
Colton was mentioned by Scarlett inSnake Eyes as the G. I. Joe's general and leader after she handedSnake Eyes a file on his father.