 | |
| SGX:Q01 | |
| Industry | Manufacturing |
| Founded | 1978; 47 years ago (1978) |
| Founder | Horatio Sye Slocumm Wong Tze Fatt |
| Headquarters | |
Area served | Asia-Pacific |
| Products | Breads Pocket sandwich Snack Cakes Toasts |
| Parent | QAF Limited (First Pacific). |
| Website | www |
Gardenia Foods (S) Pte Ltd. (also known asGardenia Bakeries orGardenia) is a Singaporean baked-goods company with presence inSingapore,Brunei,Indonesia,Malaysia and thePhilippines.[1] It is listed on theSingapore Exchange (SGX) via its parent company, QAF Limited, which also owns Bonjour Bakery, and are headquartered at theChinatown Complex inSouth Bridge Road.[2]
Gardenia was established by Horatio Sye Slocumm, an American who was an employee ofInternational Executive Service Corps and worked with bakeries based in the United States. Gardenia started out as a store bakery in Singapore, but due to demand opened a commercial bakery at Pandan Loop in March 1983.[3] This was followed by a second bakery in June 1993.[3]
In 2019, Gardenia stated that its products would be in compliance with theGovernment of Singapore ban via theMinistry of Health in accordance with theHealth Promotion Board (HPB) onhydrogenated oils (PHOs), a major source of artificialtrans fat.[4] It also added that all of their products at the time were already PHO-free since the early 2000s prior to the ban, which came into effect in June 2021.[5]
Gardenia's operations outside of Singapore is managed by separate subsidiary companies: Gardenia Bakeries (KL) Sdn Bhd (GBKL) inMalaysia,[6] which, from 2017, has stakes that are 50% owned by the Padiberas Nasional Berhad,[7] Gardenia Bakeries Philippines, Inc. in the Philippines,[8] and Gardenia Food Industries Sdn Bhd in Brunei.[9]
In 2013, they also expanded to theIndonesian market under PT Gardenia Makmur Selaras inBogor.[10] According to the 2015 annual report of QAF Limited, Andree Halim is the largest shareholder in the Singapore listed bakery firm, which owns the biggest market share in packaged bread inSingapore,Indonesia,Malaysia and thePhilippines. Andree is the son of the lateIndonesian business tycoonSudono Salim Liem Sioe Liong, the founder ofSalim Group.[10] Lin Kejian, meanwhile, is the son of Andree Halim, essentially the substantial owners of QAF are related to Salim Group.Indomarco Prismatama, a 40% owned unit ofPT Indoritel Makmur Internasional Tbk, is the main distributor of PT Gardenia Makmur Selaras inIndonesia, which distributes the bread throughIndomaret under the brand name “Prime Bread”.[10][1]
Gardenia Food Industries has been operating inBrunei since 1972, and is currently the country's top manufacturer and wholesale dealer of bread, buns, cakes and pastries.[9]
Gardenia entered the Philippine market in 1997.[8] Its main bread-manufacturing facility in the country is located inLaguna.[11] It operates at least three other facilities: inMabalacat (Pampanga),Cagayan de Oro andCebu. Vitabread Food Products Inc. is responsible for the manufacturing of Gardenia products for theLuzon market.[8]
Until late 2017, Gardenia expanded its operations to the Asian market inSingapore,Brunei,Indonesia,Malaysia, thePhilippines,Australia andChina.[1]
Media related toGardenia Bakeries Philippines, Inc. at Wikimedia Commons Local food and drinks companies of Malaysia | |
|---|---|
| Foods | |
| Drinks | |
| Coffee house and restaurants | |
| International subsidiaries | |