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Administrative divisionsCheongdam Intersection, the starting point of Cheongdam Fashion Street
Gangnam District (Korean: 강남구;RR: Gangnam-gu;IPA:[ka̠ŋna̠m.ɡu]) is one of the25 districts ofSeoul,South Korea. The termGangnam translates to "South of theHan River". Gangnam District is the third-largest district in Seoul, with an area of 39.5 km2 (15.3 sq mi). As of the 2024 census, Gangnam District had a population of 556,570.[1] There is a high concentration of wealth in the district, with prices for an apartment as of 2024 more than double those in the rest of Seoul. Gangnam District is part ofGangnam School District Eight, along with theSeocho District. This district shares half ofGangnam-daeroGangnam station area with Seocho District, one of the most crowded places in South Korea.[2]
It is home toBongeunsa Temple, which dates to the UnifiedSilla period. It also hostsSeonjeongneung, royal tombs of theJoseon Dynasty, and the earlier gravesite ofGwangpyeong Daegun and his family’s land, which are preserved as national treasures.Apgujeong, in particular, became notable from the early Joseon period as the site of the villa of Han Myeong-hoe, a high-ranking official during King Sejo's reign.
Until 1962, the area was part of Gwangju-gun's Eonju-myeon and Daewang-myeon inGyeonggi Province, and it was incorporated intoSeongdong District when Seoul's administrative districts were expanded in 1963. Compared toJongno andJung Districts, which have been the historical heart of Seoul for over 600 years since the Joseon Dynasty established Hanseong (name for Seoul at the time) as its capital, this area has a less prominent historical role.
With the full-scale development of theGangnam (Yeongdong) area in the 1970s, the southern portion of Seongdong District (present-day Gangnam District, Seocho District,Songpa District, andGangdong District) was separated to form Gangnam District in 1975. In 1979, the area east of the Tancheon Stream was divided off to create Gangdong District, which originally included the current Gangdong District and Songpa District. In 1980,Bangbae-dong and part of Banpo-bon-dong, formerly part ofDongjak-dong, were incorporated fromGwanak District.
This section needs to beupdated. Please help update this article to reflect recent events or newly available information.(February 2023)
Both the Greater Gangnam Area and Gangnam itself are widely known for its heavily concentrated wealth and very high standard of living, which has been compared to cities such asBeverly Hills, California.[4] The most significant indicator is its extremely expensive real estate. Seoul as a whole is known for its expensive housing prices—as of 2011, its average apartment cost approximately US$5,500 per m2—but the average price in Gangnam is almost twice as high, roughly US$10,000 per m2, which is 3.5 times the nationwide average.[5] This is driven in part by the price of land: the 40 km2 making up Gangnam district rivals in valuation with the entirety of the city ofBusan, the second-largest city in South Korea which occupies 770 km2. Combined with the neighboring districts ofSeocho andSongpa, the Greater Gangnam Area accounts for almost 10% of the land value of the entire country.[6]
Until the early 1980s Gangnam and its neighboring areas had remained the least developed in Seoul, but prodigious development over the last 30 years has earned it a reputation of being one of the most affluent, dynamic, and influential areas in both Seoul and South Korea as a whole.[11]
South Korea is known for its high standard of education and intense competition for university entrance, and Gangnam is considered the national capital of education, which is one of the decisive factors to make Gangnam the most attractive destination in South Korea. In 2010, roughly 6% of the successful candidates toSeoul National University, which is considered the best university in South Korea, were from Gangnam district, while Gangnam's population makes up only 1% of the country's population.[14][15] In 2008, 22.7 out of 1,000 students in Gangnam district went abroad to study, while the nation's average ratio in the same time frame was only 3.6 per 1,000 students.[16] Following the substantial raising of the profile of the Gangnam district internationally, the area has become a popular destination for international students seeking Korean language lessons, marking the rise of Korea as a 'study tourism' destination. Both long-standing locally owned schools such as the Seoul Korean Academy, and more recent foreign-owned entities such as Lexis Korea report a significant increase in interest in the location.
Cheongdam-dong is notable as an upmarket shopping area, with stores of global and local luxury brands, such asMCM Haus flagship store;[18]Vera Wang's third global and first Asian flagship store 'Vera Wang Bridal Korea';[19] as well as French jewelerCartier'sCartier Maison, located on Apgujeong-ro, which is the largest in Korea and at the time of opening, in 2008, the seventh largest in the world.[20]
The area has a large concentration of vegetarian and other upscale restaurants that serve Korean cuisine with a modern twist, namely on the main street fromBongeunsa to Park Hyatt Hotel inSamseong-dong.[21]
There are several festivals held in Gangnam District.
International Peace Marathon Festival in October
Gangnam Fashion Festival in October
Sports Festival for residents in Gangnam Distinct in May
Daemosan Festival
Following theanti-American protests in Seoul in the early 2000s, the local authorities in the Gangnam District have organized various cultural and sporting events, such as the International Peace Marathon, jointly with theUnited States Forces Korea. In 2009 they were awarded a 'special prize' by the US Army for promoting cultural exchanges with American troops.[24][25][26]
Several subway stations in Gangnam and nearby areas were used as filming locations for the 2012 Hollywood filmThe Bourne Legacy, the fourth installment in theBourne film series.[28]
The 2012K-pop song "Gangnam Style" by South Korean entertainerPsy was inspired by the lifestyle of theGangnam region and itsmusic video was shot there as well.[29] The song and video's popularity increased international awareness of the district. In the music video, Psy can be seen dancing on top of theASEM Tower with theTrade Tower in the background. The two buildings are part ofWorld Trade Center Seoul (WTC Seoul), also known as COEX.[30]
ThewebtoonMy ID is Gangnam Beauty (내 ID는 강남미인!) by Gi Maeng-gi, which is about a girl who underwent plastic surgery due to being bullied because of her appearance, was released onNaver Webtoon in 2016. Its title referred to the namesake district being called the "Mecca ofplastic surgery", with the term "Gangnam beauty" being used as a pejorative term to those who undergo the process.[33][34] In 2018,generalist pay TV channelJTBC aired atelevision drama adaptation of the webtoon which was produced by ACC Korea.
^"Google locations."Google. Retrieved 25 May 2016. "Google Seoul Google Korea LLC. 22nd Floor, Gangnam Finance Center 152 Teheran-ro, Gangnam-gu Seoul 135-984 South Korea"