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GU (retailer)

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Japanese clothing brand

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G.U. Co., Ltd.
株式会社ジーユー

Company type	KK
Industry	Fashion retail
Founded	21 February 1973; 52 years ago (1973-02-21)
Headquarters	Minato,Tokyo , Japan
Number of locations	455
Parent	Fast Retailing
Website	gu-global.com

G.U. (ジーユー,jīyū) is a Japanese discount casual wear designer, manufacturer and retailer, with 451 stores (As of 31 May 2022^[update]) across Japan.^[1] It is fully owned by the companyFast Retailing, which is better known as the owner of the retail chainUniqlo. The name is a pun of the wordjiyū (自由), meaning "liberty, freedom" (from high cost clothing). Its signature product is a pair ofjeans, which costs 990yen. As of November 2023^[update] there are 472 locations.^[2]

History

[edit]

GU opened its first shop inChiba in October 2006^[3] as a more affordable concept in fashion than Uniqlo. In 2013, the company opened its first overseas shop inShanghai.^[4] In 2018, G.U. opened its first store in South Korea.^[5]^[6] In 2022, G.U. opened its first pop-up store in the United States atNew York City.^[7]^[8] G.U. opened its first permanent flagship store outside Asia in New York City at theSoHo area in September 19, 2024. The pop-up store, which opened in 2022, has closed in August 2024.^[9]