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Native name | 지에스25 |
|---|---|
| Formerly | LG25 (1990–2005) |
| Company type | Subsidiary |
| Industry | Convenience stores |
| Founded | 1990 (36 years ago) (1990) |
| Headquarters | GS Tower, 508 Nonhyeon-ro,Gangnam-gu,, South Korea, 06141 |
Number of locations | 14,688 (as of end of 2020) |
Areas served | |
Key people | Yeon-soo Huh(NED)[1] |
| Parent | GS Retail |
GS25 (Korean: 지에스25) is a South Korean chain ofconvenience stores operated and owned by GS Retail, a subsidiary company of theGS Group. The headquarters of the company are located at theGS Tower inGangnam-gu,Seoul.[2] As of June 9, 2020, GS25 operates 13,899 stores.[3] In addition, by the end of 2024, the number of GS25 stores nationwide had increased to 18,112.[4]
GS25 is known for having hundreds of locations all over South Korea. They are also known for their large variety of drinks such as different flavored milks and iced beverages. They also carry a variety of Korean snacks as well as ramen, fish cakes, and kimbabs. GS25 also provides products (PB products) developed on their own, as well as a variety of foods.[5]
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GS25, then known as LG25, opened their first store inDongdaemun-gu, Seoul, in 1990.[6] However, in 2005, GS Group split from theLG Corporation, the name of LG25 was correspondingly changed to GS25.[7] In March 2019, GS25 changed theirbrand identity for the first time since changing their name to GS25. With the new identity, a new slogan of "Lifestyle Platform" began to be applied to all new store signage.[8] However, as of August 2019, most stores still use the former identity.[citation needed]
In the late 2010s and early 2020s, services such as delivery, apps, and membership were expanded.[9][10]
In January 2018, GS25 ventured outside of South Korea for the first time in its history by launching a store inHo Chi Minh City. As of January 2024, GS25 operates 245 stores throughoutVietnam.[11]
Through a collaborative investment between the Shunkhlai Group and GS Retail, Digital Concept was established, securing the master franchise rights for the renowned GS25 brand. On May 18, 2021, GS25 officially opened in Mongolia with three stores inUlaanbaatar. As of April 27, 2023, the company has opened 2 stores inDarkhan, the second-largest city in Mongolia. Two years after its establishment, Digital Concept LLC achieved a prominent position as one of Mongolia's "TOP 100 Companies" and expanded its retail presence from over 200 stores, with plans to reach 300. As of December 11, 2025, GS25 has opened 258 stores throughout Mongolia, with 251 in Ulaanbaatar.[12]
Malaysia-basedKK Super Mart has announced partnering with GS Retail to launch GS25 in Malaysia following the trend of Korean convenience stores, while bothCU ande-mart24 have already arrived in the country. The first outlet was set to be launched in 2023 while targeting to launch 500 outlets within five years.[13][14]
However, it failed to sign a contract in early 2023 due to frequent conflicts with KK group, who then terminated the contract.[15]
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