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GMA Pictures

From Wikipedia, the free encyclopedia
Philippine film and television production company
"Cinemax Studios" redirects here; not to be confused withCinemax.

GMA Network Films Inc.
GMA Pictures logo (since 2019)
GMA Pictures
Formerly
  • Cinemax Studios (1994–1998)
  • GMA Films (1998–2019)
Company typeSubsidiary
Industry
FoundedJune 22, 1994; 31 years ago (1994-06-22)
Founder
HeadquartersGMA Network Center,EDSA cornerTimog Avenue, Diliman,,
Philippines
Area served
Worldwide
Key people
Products
ParentGMA Network Inc.
DivisionsBackyard Productions
Websitegmanetwork.com/films

GMA Network Films Inc.,doing business asGMA Pictures (formerlyCinemax Studios andGMA Films), is aPhilippinefilm,televisionproduction anddistribution company based in Diliman,Quezon City.[1] It is one of the largest film studios in the Philippines, along withStar Cinema,Viva Films andRegal Entertainment.[2] Its notable films includeSa Pusod ng Dagat (1998),José Rizal (1998),Muro-Ami (1999),Deathrow (2000),Let the Love Begin (2005),Moments of Love (2006),Ouija (2007),Firefly (2023), andGreen Bones (2024).[3][4][5][6][7][8][9][10]

History

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Background

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GMA Network tested the movie waters by co-producing films withViva Films. Among the movies that were co-produced wereOber Da Bakod: The Movie,Forever andSana Dalawa ang Puso Ko. Although not credited in the opening and closing credits of the movies, the network's logo appeared in the aforementioned movies' posters in theaters and newspaper ads.

1995–2000: Early years

[edit]
Cinemax Studios logo used from 1995 to 1998.

In 1995, GMA Network launched its own film outfitCinemax Studios under the supervision ofJimmy Duavit and Butch Jimenez, withRun Barbi Run (1995) as its maiden movie. Later that year, Cinemax signed a co-production deal withOctoArts Films in which OctoArts would distribute the movies in theaters nationwide, while Cinemax (through its mother network, GMA) would handle publicity and promotions of the movies for TV and radio. GMA Network holds the airing rights for those movies. Films co-produced with other production companies are distributed by Cinemax.[11]

In 1997, Cinemax began producing and distributing its own movies, beginning withMga Bangka sa Tag-araw (later on known asSa Pusod ng Dagat) and Indios (later on known asMy Guardian Debil). At this time, it partnered with sister companies Film Experts and Optima Digital for production and post-production of its movies respectively.[12][13]

In 1998, it changed its name toGMA Films afterHBO's sister channelCinemax entered the Southeast Asian market.Sa Pusod ng Dagat andJosé Rizal, both produced and directed byMarilou Diaz-Abaya. GMA Films also producedMuro-Ami andDeathrow, both which were entries at their respective MMFFs and also critically acclaimed.[11]

On June 9, 1999, GMA Films locally distributed the anime filmVoltes V: The Liberation, produced by Carlos Agustin.[14]

In 2000, after the departure of Butch Jimenez from GMA Network, GMA Films was placed on hiatus.Deathrow was the last film produced.

2004–2009: Comeback and Breakthrough

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In late 2004, GMA Films made its comeback, withLet the Love Begin as its first production. It became the highest-grossing Valentine film in the Philippines when it released in February 2005.

It later released other films that also became hits in the Philippine Box-office.

In 2007, the award-winning filmOuija co-produced withViva Films was supposed to be its first film to be released internationally. However, the scheduled overseas premieres in four U.S. cities (Las Vegas, San Francisco, Los Angeles, and San Diego) were cancelled. Only the one in New Jersey pushed through.[15] The movie is titledSeance internationally.

In 2009, GMA Films produced the reboot of the classickomiks novelAng Panday in partnership with Imus Productions. StarringRamon "Bong" Revilla Jr. in the title role, it became the official entry of GMA Films and Imus Productions for the 2009Metro Manila Film Festival. It became the festival's top grosser and won 6 major awards, including Best Picture and Best Actor for Revilla.

2010–2012: Continued success

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From then on, all films were only released nationwide while selected films had selected screenings in key points worldwide such asWhen I Met U, starringRichard Gutierrez andKC Concepcion had various international screenings andYou to Me Are Everything, starringMarian Rivera andDingdong Dantes had a New Jersey showing in 2010 and its recent film to be released at least within US borders wasIn Your Eyes, starringClaudine Barretto,Richard Gutierrez andAnne Curtis, had an international screening in notable cities such as Los Angeles and San Diego.

During the 2010 Metro Manila Film Festival, GMA Films' entrySi Agimat at si Enteng Kabisote became the top grosser. The film starredVic Sotto andRamon "Bong" Revilla Jr. and was a joint production with Imus Productions, M-Zet Production, Octo Arts Films and APT Entertainment.

GMA Films logo used from September 2011 to May 2014.

On May 11, 2012,The Road was released to theaters in the U.S. and Canada.[16][17]

2012 is the year that GMA Films has produced eight films in a year, the most it has ever done since its very start. This was part of GMA Films' resolution to produce one film per month. Even though that did not happen, they managed to produce eight films. On the same year, It made their own first venture for television wasCielo de Angelina on the morning slot.

2013–2014: Decline

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In 2013, GMA Films produced only 2 feature film,Dance of the Steelbars andMy Lady Boss. Both films performed less than its previous films last year despite a star-studded cast. It distributed theCinemalaya 2013 entrySana Dati to theaters.

In 2014, the film outfit produced the horror-thrillerBasement, the action-thrillerOvertime and the40th Metro Manila Film Festival entryKubot: The Aswang Chronicles 2, which won 5 major awards.

2015–2016: AlDub phenomenon

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With the popularity of theAlDub love team (Alden Richards andMaine Mendoza) rising to phenomenal heights in 2015, GMA Films partnered with Octo Arts Films, M-Zet Productions, APT Entertainment and MEDA Productions to produceMy Bebe Love: #KiligPaMore as entry to the41st Metro Manila Film Festival. The hottest love team was joined byVic Sotto andAi-Ai delas Alas, directed byJose Javier Reyes. The movie figured in a tight race with another MMFF entry,Beauty and the Bestie for the top spot at the box-office. The movie eventually earned P385 million, breaking box-office records. The said movie also earned 3 major awards, including Best Supporting Actress for Maine Mendoza.

In 2016, GMA Films partnered withAPT Entertainment andM-Zet Productions for the movieImagine You and Me, which marked the second team-up of Alden Richards and Maine Mendoza. Shot mostly inComo andVerona in Italy, the movie was directed by Mike Tuviera. It was also one of the only two films (the other one is the film adaptation of Angels & Demons by Dan Brown) permitted to shoot in Verona.

Upon the movie's release on July 13, 2016, the film grossed over ₱12.8 million on the first six hours of opening day and it went on to gross over ₱21.5 million at the end of the day. It was 2016's highest opening gross for a Philippine film until it was surpassed by the Kathryn Bernardo and Daniel Padilla starrerBarcelona: A Love Untold, which grossed ₱23 million according to Star Cinema. Overall,Imagine You and Me was a big box office hit and had a successful four-week run in Philippine cinemas nationwide.

AfterImagine You and Me, GMA Films took another hiatus as parent GMA Network focused on its migration to digital TV.

2019–present: Resurgence

[edit]

Second comeback with GMA Public Affairs

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After a 2-year hiatus, in 2019, GMA revived its film outfit asGMA Pictures. They also signed a co-production deal withMic Test Entertainment, starting withFamily History.[18][19] It also co-produced theCinemalaya 2019 entryChildren of the River with Spears Films and Luna Studios.

GMA Pictures also created a new division calledBackyard Productions, withKiko en Lala as its first release.[20]

On April 29, 2022, GMA Pictures signed a joint venture agreement withViva Films.[21]

In November 2022, GMA Pictures became active once again, in cooperation withGMA Public Affairs.[22] Among its films released the following year wereThe Cheating Game andFirefly, which was one of the entries of the49th Metro Manila Film Festival, in which it won asBest Picture.[23]

On July 1, 2023, GMA Network appointed Nessa Valdellon as Senior Vice President for GMA Pictures.[24] Valdellon later promoted as Executive Vice President for the film studio on April 1, 2024.[25]

On August 7, 2024, GMA Pictures has successfully completed its digitally restored and remastered version of the 1998 movieJosé Rizal and was shown at Cinemalaya Festival 2024.[26][27]

Collaborations with Star Cinema and Sony Pictures Releasing International

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On May 19, 2024,Deadline Hollywood confirmed that GMA Pictures andABS-CBN's film outfit,Star Cinema would collaborate on a film together withKathryn Bernardo andAlden Richards reprising their respective roles as Joy and Ethan from the filmHello, Love, Goodbye. The film's sequel titledHello, Love, Again was released on November 13, 2024 in the Philippines and has become thehighest grossing Filipino film of all time.[28] GMA Pictures andColumbia Pictures signed a distribution deal on September 5, 2024 to distributeGreen Bones andKMJS' Gabi ng Lagim: The Movie under the latter studio's Sony Pictures Releasing International banner. The deal marks Columbia Pictures' return to distributing local films in the Philippines after an eight-year hiatus.[29]

Green Bones, an entry of the2024 Metro Manila Film Festival, won the festival'sBest Picture award, marking the first time that GMA Pictures achieved back-to-back wins for the award (following their win at the previous year's edition withFirefly) since bothJosé Rizal andMuro-Ami did in1998 and1999 editions respectively.[30]

Adult animation

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GMA Pictures announced their first foray toadult animated feature films:Carl Joseph Papa'sdocudrama58th about theMaguindanao massacre that took place in 2009,[31] and Mervin Malonzo'sdark fantasyElla Arcangel: Awit ng Pangil at Kuko, based on a 2017komikElla Arcangel by Julius Villanueva.[32]

GMA Home Video

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GMA Home Video
FormerlyGMA Records Home Video (2003–2019)
Company typeDivision
IndustryHome entertainment
Founded2003; 22 years ago (2003)
HeadquartersGMA Network Center,EDSA cornerTimog Avenue, Diliman,,
Philippines
Area served
Worldwide
Key people
  • Gilberto Duavit Jr. (Chairman of GMA Pictures)
  • Atty. Annette Gozon-Valdes (President of GMA Pictures)
ProductsHome video releases
Services
OwnerGMA Network Inc.
ParentGMA Pictures

GMA Home Video (formerly known asGMA Records Home Video) is the home video distribution arm of GMA Pictures. It is the exclusive home video and DVD distributor of films produced by GMA Pictures, as well as programs from GMA Network and films from select production companies. Nonetheless, some movies are released with GMA Films partners (most beingRegal Entertainment orViva Films).

Filmography

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Main article:List of films produced and released by GMA Pictures

GMA Films on Television production

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GMA Films Distribution

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GMA Network's film distribution activities are managed by the GMA Films department, a subsidiary of the network. The department oversees the distribution of both domestic and international films, operating under the leadership of Joey Abacan, the Senior Vice President for Film Production and Programming at GMA Network. Abacan also serves as the executive producer for GMA Films (formerly known as GMA Pictures). He is supported by Annette Valdes, the current President of GMA Films, and Nessa Valdellon, the Senior Vice President of GMA Films.

Under Abacan’s leadership, GMA Films has gained recognition for distributing a wide range of internationally acclaimed films, both for television and theater releases. Notable films distributed by GMA Films locally include Titanic, Voltes V: The Liberation, A Moment to Remember, Train to Busan, The Shutter (a Thai horror film), Pee Mak, 7 First Kisses, Uncharted, and Insidious: The Red Door. GMA Films has also collaborated with major studios such as Columbia Pictures to distribute their films in territories outside the Philippines.

References

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  1. ^"GMANetwork.com - Pictures - Home of GMA Pictures". RetrievedDecember 14, 2023.
  2. ^"FAST FACTS: The big 4 of Philippine Cinema's 'Golden Era'".Rappler. October 22, 2019. RetrievedDecember 14, 2023.
  3. ^"The Lost Glory of GMA Films: 6 Award-Winning Films That Shaped Up Its Legacy".Dailypedia. March 25, 2025. RetrievedMarch 25, 2025.
  4. ^Lo, Ricky (May 13, 2005)."Body Talk with Richard Gutierrez".The Philippine Star. RetrievedAugust 13, 2021.
  5. ^Francisco, Butch (January 3, 2006)."The good and the bad about 2005".The Philippine Star. RetrievedAugust 13, 2021.
  6. ^Soriano, Rianne Hill (June 17, 2006)."The good and the bad about 2005".Rianne Hill Soriano. RetrievedAugust 13, 2021.
  7. ^Eusebio, Aaron (November 15, 2020)."GMA at 2020 PPP: Moments of Love".GMA News. RetrievedSeptember 24, 2021.
  8. ^Francisco, Butch (April 1, 2006)."Beautiful Moments Are Made of These".The Philippine Star. RetrievedSeptember 24, 2021.
  9. ^Sherman, Fraser (February 6, 2017).Now and Then We Time Travel.McFarland & Company. pp. 171–172.ISBN 9781476626437. RetrievedSeptember 15, 2021 – via Google Books.
  10. ^Tabanera, Lily (August 8, 2021)."10 Pinoy Movies That Will Make You *Believe In Love* Again".Cosmopolitan. RetrievedSeptember 24, 2021.
  11. ^abSmith, Ronald (1999)."Pelikula: A Journal Of Philippine Cinema. Vol. 1, Issue 1". UP College of Mass Communication Foundation. RetrievedApril 14, 2020 – via Google Books.
  12. ^"Special Effects Movie From Cinemax".Manila Standard. Philippine Manila Standard Publishing. June 24, 1997. p. 25. RetrievedMay 18, 2022 – via Google News.
  13. ^Marchadesch, Barbara (July 3, 1997)."GMA's Cinemax Offers Blueprint for Quality Films".Manila Standard. Philippine Manila Standard Publishing. p. 20. RetrievedMay 18, 2022 – via Google News.
  14. ^Red, Isah V. (June 4, 1999)."Can FPJ crackVoltes V?".Manila Standard. Kamahalan Publishing Corp. p. 22. RetrievedJuly 14, 2022.
  15. ^[1],pep.ph, n.d. Accessed last October 24, 2007.
  16. ^"'The Road,' bagong horror-suspense movie ng GMA Films".gmanews.tv. June 21, 2011.
  17. ^"Abante Online | Entertainment".Abante. Archived fromthe original on April 23, 2012. RetrievedFebruary 18, 2012.
  18. ^Anarcon, James Patrick (March 5, 2019)."Dawn Zulueta returns to GMA-7 as GMA Films makes a comeback".PEP.ph. RetrievedMarch 5, 2019.
  19. ^"Here is the powerhouse cast of 'Family History,' the GMA Pictures project, directed by Michael V".GMA News Online.GMA News. March 5, 2019. RetrievedMarch 5, 2019.
  20. ^"GMA nagbabalik sa paggawa ng pelikula".People's Journal. March 6, 2019. RetrievedApril 14, 2020.
  21. ^"GMA Pictures signs promising deal with Viva Films".Business Mirror. May 5, 2022. RetrievedSeptember 12, 2022.
  22. ^"GMA Public Affairs Unveils Its 2023 Content Slate: Dream, Diversity and Dakila".GMA News. November 29, 2022. RetrievedJanuary 2, 2024.
  23. ^Tomada, Nathalie (January 2, 2024)."Firefly: How the MMFF underdog became the Best Picture of all".The Philippine Star. RetrievedDecember 29, 2023.
  24. ^"GMA Network names Nessa Valdellon senior vice president for GMA Pictures". July 4, 2023.
  25. ^"GMA Network appoints Nessa Valdellon as Executive Vice President of GMA Pictures".Manila Bulletin. April 1, 2024. RetrievedDecember 30, 2024.
  26. ^"'Jose Rizal' restored, remastered: 5 highlights from the film's Cinemalaya screening". August 8, 2024.
  27. ^"Cinemalaya screens digitally restored version of 'Jose Rizal' at the Metropolitan Theater".The Manila Times. August 10, 2024.
  28. ^Merican, Sara (May 19, 2024)."'Hello, Love, Again': Star Cinema & GMA Pictures Set Sequel To Filipino Box Office Hit 'Hello, Love, Goodbye'".Deadline. RetrievedMay 19, 2024.
  29. ^https://www.gmanetwork.com/news/showbiz/chikaminute/919396/columbia-pictures-to-distribute-gma-pictures-green-bones-kmjs-gabi-ng-lagim-the-movie/story/
  30. ^Llemit, Kathleen A. (December 28, 2024)."'Historic': GMA Pictures gets back-to-back win with 'Green Bones' at MMFF 2024".Philstar.com. RetrievedDecember 28, 2024.
  31. ^Evangelista, Jessica Ann (November 24, 2024)."Glaiza de Castro leads '58th,' film on Maguindanao massacre".inquirer.net. RetrievedNovember 25, 2024.
  32. ^"GMA Pictures to produce 'Ella Arcangel' animated film set to drop in 2026".GMA News Online. October 25, 2025. RetrievedOctober 25, 2025.
  33. ^Balbuena, Vanessa (February 15, 2024)."GMA Films produced its first ever television drama via Cielo de Angelina".GMA Network. RetrievedFebruary 15, 2024.
  34. ^"First-production of GMA Films with APT's television film "Love Is" starring Alden Richards and Maine Mendoza".IMDb. RetrievedApril 4, 2025.

External links

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  • Jose Mari Abacan
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  • Tracey Garcia
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