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GB News

From Wikipedia, the free encyclopedia
British television news channel

Television channel
GB News
CountryUnited Kingdom
Broadcast areaWorldwide
HeadquartersLondon, England
Programming
LanguageEnglish
Ownership
OwnerAll Perspectives Ltd.
Key people
  • Alan McCormick (Chairman)[1]
  • Angelos Frangopoulos (CEO)
History
Launched13 June 2021; 4 years ago (2021-06-13)
Founder
  • Andrew Cole
  • Mark Schneider
Links
Websitewww.gbnews.comEdit this at Wikidata
Availability
Terrestrial
FreeviewChannel 236
Streaming media
gbnews.comLive stream
YouTubeLive stream
Part ofa series on
Conservatism in
the United Kingdom

GB News is a Britishfree-to-aireditorial television and radio news channel. Announced in September 2020 and launched in June 2021 from studios atPaddington Basin, London, GB News became Britain's first television news start-up since the launch ofSky News in 1989.[2] It was set up with the aim of broadcasting "original news, opinion and debate", with a mix of news coverage and opinion-based content. Hosts of shows on the channel includeNigel Farage,Eamonn Holmes,Michael Portillo,Jacob Rees-Mogg,Andrew Pierce andCamilla Tominey.[3]

GB News is jointly owned by hedge fund managerSir Paul Marshall and investment firmLegatum, under the umbrella of aholding company, All Perspectives Ltd, which is headquartered in London. As of August 2022[update], All Perspectives Ltd was controlled by three significant shareholders, all of whom work forChristopher Chandler's Dubai-based investment firm Legatum.[4][3] The CEO of GB News is Angelos Frangopoulos,[5][6] who formerly ranSky News Australia. The journalist and broadcasterAndrew Neil, who left the BBC in 2020 to join the channel, became its first chairman and presented a primetime evening programme. He left in September 2021, two weeks after the official launch, having presented only nine episodes.[7][8]

As of 2026, GB News is ahead of Sky News and the BBC in "average viewership for six months in a row," but with a lower total weekly reach than both.[9][10] The channel is described asright-wing on political issues.[11][12][13] As of 2025, polling suggested that GB News is the least trusted of the five main news broadcasters in Britain. While it was the only one with a negative net trust (-15), weekly visits by GB News viewers exceeded those visitingChannel 4 News.[14]

The investigation launched into a breach ofOfcom's standards on 12 November 2023, was the subject of 14 separate investigations[15] into the compliance of Ofcom's impartiality rules, including cases of potential breaches of the rule that, apart from in exceptional circumstances, politicians should not act as newsreaders, reporters or interviewers.[16] As of 17 March 2025, Ofcom has dropped all of its remaining impartiality investigations following a High Court decision, in GB News favour, that overturned Ofcom's previous findings, that were all ruled unlawful.[17]

History

[edit]
For a chronological guide, seeTimeline of GB News.

Foundation

[edit]

All Perspectives Ltd was founded as the holding company of GB News in September 2019, and was granted a licence to broadcast byOfcom in January 2020.[18][19] GB News was founded by Andrew James Cole[20] and Mark Schneider, two executives associated with the chairman ofLiberty Global,John C. Malone.[19] By August 2022, Cole and Schneider had resigned as directors after their holdings in the company were purchased by backersSir Paul Marshall andLegatum.[3]

Andrew Neil, former GB News chairman and presenter, was the face of the channel in the run-up to its launch.

On 25 September 2020, it was announced thatAndrew Neil, who had presented live political programmes on theBBC for 25 years,[21] would leave the corporation after leading its coverage of the2020 United States presidential election. He said that he had been in discussions to continue working on the BBC in a new format after the cancellation of his programmeThe Andrew Neil Show, but that these talks had "not come to fruition" and he had accepted the post of chairman of a new television news channel.[22] On the same day, he was announced as the presenter of aprime-time evening programme on the channel, due to launch early the next year. In a statement, Neil said that the channel would "champion robust, balanced debate and a range of perspectives on the issues that affect everyone in the UK, not just those living in the London area", and GB News was addressing a perceived gap in the market for "the vast number of British people who feel underserved and unheard by their media".[23]

In December 2020,Paul Marshall, a hedge-fund manager, was in talks to invest £10 million into GB News.[24] On 6 January 2021, GB News reached its £60 million fundraising aim, which it said was oversubscribed. The majority of the £60 million came from the Dubai-based investment firmLegatum, Marshall, who said he was investing in a personal capacity, and American multinationalDiscovery, Inc.; after the merger of Discovery withWarnerMedia (owners ofCNN) to formWarner Bros. Discovery, the company's stake in All Perspectives was bought out by the other backers in August 2022 as part of an additional capital injection of £60 million.[25][3]

Prior to its launch, GB News said it would recruit 140 staff, including 120 journalists, and would also launch "streaming, video-on-demand and audio services".[25] Since then, CEO Angelos Frangopoulos reported that the channel had employed over 200 journalists.[26]

The recruitment drive began on 25 January 2021.[27] The first presenters and journalists announced in the recruitment drive wereDan Wootton,[28]Colin Brazier,[29] Darren McCaffrey,Tom Harwood,[29]Michelle Dewberry,[30]Inaya Folarin Iman,[31] andAlex Phillips.[32] FollowingPiers Morgan's departure fromGood Morning Britain on 9 March,[33] Neil expressed interest in Morgan joining GB News instead.[34] Neil later said that talks were affected by a disagreement: "he's [Morgan] got his own idea of what he is worth and we [GB News] have a slightly different idea of what he's worth".[35] Later staff announced as joining the channel prior to its launch wereLiam Halligan,[36]Andrew Doyle,[37] Rosie Wright,[38]Simon McCoy,[39]Kirsty Gallacher,[40]Alastair Stewart,[41]Neil Oliver,[42]Gloria De Piero,[43]Mercy Muroki,[44] andIsabel Webster.[45]

For the period ending 31 May 2021 All Perspectives Ltd made a loss of £2.7 million.[46]

Launch

[edit]
Nigel Farage, former leader ofUKIP and the leader of theReform UK, presents a prime-time show on GB News.

GB News commenced broadcasting at 20:00BST on 13 June 2021.[47][48] Neil launched the channel by saying "We are proud to be British – the clue is in the name",[49] and after the opening night was said to be "jubilant" that his programme had "out-rated Sky News and BBC News Channel combined".[50]On 20 June,Nigel Farage andDehenna Davison joined GB News as contributors to host the Sunday morning political discussion programmeThe Political Correction.[51][52][53]

Neil took a break from presenting on the channel on 24 June, less than two weeks after its launch.[54] It was reported byThe Guardian in July that John McAndrew, director of news and programmes, formerly of Sky News and Euronews, had stood down from his role.[55] Senior executive producer Gill Penlington, formerly ofCNN, ITV and Sky News, also left the channel in early July.[55] On 17 July it was announced that Nigel Farage, already a contributing presenter, would hostFarage, a prime-time evening show, from 19 July.[56][57] Later that month,Mark Dolan joined the channel.[58]

The following month,Talkradio'sPatrick Christys joined to presentTo the Point on weekday mornings alongside Mercy Muroki. The programme replacedBrazier & Muroki.[59]

On 10 August, the channel announced four political programmes to launch within weeks;The Briefing: AM with Tom Harwood,The Briefing: Lunchtime with Gloria De Piero,The Briefing: PM with Darren McCaffrey, andThe Briefing: PMQs.[60] The following month, political journalistIsabel Oakeshott joined to host a weekly show.[61]

Neil was expected to have rejoined GB News in early September, but multiple news sources reported that his return had been postponed, with some speculating that this postponement might become indefinite.[62] On 13 September he announced he was stepping down as chairman and would no longer be presenting on the channel.[63][64] He had presented a total of nine episodes on the channel.[7][8] Later that month, on the BBC'sQuestion Time, Neil said that he had become a "minority of one" on the channel's board, due to disputes over its approach to journalism.[65] Neil was replaced as a presenter by Colin Brazier in whatThe Telegraph described as a "fight back by swinging to the right".[66] Neil had been on a contract worth £4 million and included stress among the reasons for departing GB News.[67] In November 2021, Neil called his decision to lead the channel the "single biggest mistake" of his career.[68]

In April 2024, whilst appearing before aHouse of Lords committee, Neil described his departure to peers, saying 'What I didn't want it [GB News] to become – I could see it was happening, which is why I left almost immediately – was an outlet for bizarre conspiracy theories or anti-vaxxers or, basically, the nutty end of politics', further describing what he saw as a drift towards the style of the US network Fox News, telling peers such a drift would be 'bad for Britain' and describing the channels production values looking 'as if it were coming from the nuclear bunker of the president of North Korea'.[7]

Post Andrew Neil era

[edit]
Jacob Rees-Mogg was one of the high-profile presenters joining the channel in 2023.

In October, following the launch announcement of rivalTalkTV, GB News introduced half-hourly news bulletins andSunday Express editor Mick Booker joined as editorial director.[69]

In late 2021, it was announced thatEamonn Holmes andIsabel Webster would present a Monday to Thursday breakfast show,Breakfast with Eamonn and Isabel.Stephen Dixon andAnne Diamond would present this show Friday to Sunday. In January 2022, the channel announced it would play "God Save the Queen" at the start of live programming every day.[70][71]

Camilla Tominey,Michael Portillo andAndrew Pierce were announced as new presenters in August 2022.[3] Also, after the merger ofAT&T'sWarnerMedia andDiscovery Inc., the shares that Discovery had initially acquired in the channel's early days were put up for sale by new media groupWarner Bros. Discovery.[72][73][74][75] Discovery's 25% stake was sold for £8 million, valuing the company at £32 million, almost half of what it was valued at in 2021.[76]

Michael Portillo hosts a show on politics, culture and the arts.

In early September 2022, in a shakeup of the channel's afternoon programming, it was announced that presentersColin Brazier andAlex Phillips had left the channel.[77] In the days following thedeath of Queen Elizabeth II, all regular programming was stopped and no advertisements were shown on the channel, withAlastair Stewart,Dan Wootton,Nigel Farage,Mark Longhurst and Patrick Christys presenting most of the coverage of the death of the Queen andCharles III's accession to the throne.[78]

In September 2022, novelist and former Head of Daytime atITV andChannel 4 Helen Warner was appointed Head of Television at GB News.[79] Warner left the channel four months later, in January 2023.[80]

In October 2022, it was announced that actor and comedianJohn Cleese would be presenting his own show on GB News in 2023.[81] In 2022 Conservative member of theHouse of Lords,Helena Morrissey, Baroness Morrissey, became a director of GB News's parent company, All Perspectives.[82]

Following the cancellation of the weekday showTo the Point, in November 2022,Bev Turner began hosting her own GB News showBev Turner Today. She had already been a stand-in presenter on the channel.[83]

Influx of politician-presenters

[edit]

In January 2023, GB News announced that the ConservativeMP for North East Somerset and formerBrexit Opportunities MinisterJacob Rees-Mogg would join the channel as a presenter.[84]ACOBA were notified of Rees-Mogg's appointment and made clear that his role with the channel is subject to a number of conditions.[85] A fifth Conservative MP,Lee Anderson, was announced to be joining the channel's hosting lineup in March.[86]

Ofcom have found the channel to have breached its standards on more than one occasion regarding misinformation.[87] During GB News' first year on air, their financial year ending May 2022, the company made a loss of £30.7 million.[88] Stewart retired as a regular presenter in 2023.[89]

In July 2023, an investigation was launched by theParliamentary Commissioner for Standards regarding Lee Anderson and a promotional video created for his GB News show.[90]

In August 2023,Byline Times revealed that GB News had "settled an employment claim for a five-figure sum in which sexual harassment was alleged against its chief executive Angelos Frangopoulos – and shut down serious racism and bullying allegations raised by two other journalists with further pay-outs and gagging agreements".[91]

In October 2023, it was announced that Conservative politicianBoris Johnson, a formerPrime Minister of the United Kingdom, would be joining GB News in a presenting role.[92] Fellow upcoming GB News presenter John Cleese commented on Johnson's appointment noting that "I can hardly believe that GB News will give this proven serial liar his own programme".[93] However, Johnson is believed to have cold feet about taking the role.[94] As of January 2026[update] Johnson had not appeared at the studios, and the station was unable to confirm that he would take up the position.[95]

In November 2023, it was revealed that ownership of shares in the channel had been handed out to a number of people including some of the network's presenters such as Nigel Farage,Arlene Foster, Eamonn Holmes, Jacob Rees-Mogg, Neil Oliver, Camilla Tominey and Dan Wootton.[96] Laurence Fox had also been given shares, though they were cancelled upon his leaving.[96]Michael Farmer, Baron Farmer, former treasurer of the Conservative party, increased his stake, andMichael Spencer sold his.[96]

In 2023, formerChannel 4 journalistMichael Crick – who regularly featured on Jacob Rees-Mogg's programme on GB News[97] – spoke toNeil Oliver on his show, discussingfreedom of speech. During his appearance, he said thatOfcom should regulate the channel for being politically biased, saying: "I've been fighting bias in television for a very long time, and it's one of the reasons I leftChannel 4 News 'cause I thought it was left-wing biased, and I think Ofcom, which is one of the weakest institutions on the planet, should get a grip on you lot. It's absurd that you have Tory MP, after Tory MP, after Tory MP, two leaders of the Brexit Party [as hosts], and hardly any Labour MPs – you are a right-wing channel and the rules in this country are very clear."[98][99] Crick was abruptly removed from the programme and studio following his remarks, as the channel went to anadvert break. When the show went back on air, Oliver said that he was "very disappointed about the sequence of events that just unfolded. The last thing I want to see during a conversation between grown-ups about censorship is that conversation being brought abruptly to a close by others. I feel that that conversation should have gone on to its conclusion. That's the situation in which I find myself, I don't stand by censorship."[99] In a later discussion, he characterised the situation as "a discussion about censorship being censored".[99] Crick later described GB News as a "right-wing propaganda channel".[97]

In the financial year to May 2023, the company's losses grew by 38% to £42.4 million, bringing the total deficit to £76m since its launch.[100] In that financial year the company's losses were six times greater than revenue.[100] In April 2024, the company started its first major redundancy exercise, with 40 roles to be removed.[101]

Nigel Farage, who has his own show on the channel, stood as leader ofReform UK in the2024 United Kingdom general election and was elected as the Member of Parliament forClacton.[102]

In 2023–24, GB News made a loss of £33.4 million, with losses since launch reaching £117 million in total. Its owners, including Paul Marshall, provided it with a further £34 million in funding to stem the ongoing losses.[103]

Transmission

[edit]

Television

[edit]
GB News headquarters, Riverbank House (building pictured on left), is separate from its studios in Paddington.

The channel's office headquarters are at Riverbank House in London,[104] and it has studios at The Point building in thePaddington Basin area of the city.[105][106] Later, the channel also began to broadcast from a studio onAlbert Embankment with views towards Westminster and the Houses of Parliament. In 2023, GB News confirmed that it was expanding to another location in Westminster.[107] The channel began broadcasting from the new location on 28 August 2023 and later broadcast entire programmes from the new complex, located in the former Sky News Westminster studio at the QE2 Centre.[citation needed]

GB News employs around 120 journalists, comedians and presenters.[108] Several servingMembers of Parliament are currently employed as presenters on the channel, including some who recently held positions within the previousJohnson andTruss cabinets.[84] Ofcom's rules state that MPs can be presenters but cannot be utilised as newsreaders.[109]

GB News is transmitted ondigital terrestrial television instandard-definition and inhigh-definition on a satellite. It originally used theAstra 2F satellite[110][111] providing coverage of mostly the British Isles only but switched toAstra 2G in November 2023 making reception in all of Europe possible. In September 2025 the channel started transmission also on Eutelsat W7A satellite providing coverage across the Middle East as far as Pakistan, including the Gulf States, as well as North Africa and North-West Africa.[112][113][114] The transmissions are available on theFreeview,YouView,[115]Freesat (Channel 216 HD),[116]Sky andVirgin Media platforms.[117]

In August 2023, GB News had a total identified monthly audience (including sharing and streaming) of 2,786,000, with a nearly 1 minute average daily viewing according toBARB.[118]

In October 2023, GB News was banned from the WelshSenedd's internal TV system, with a spokesperson for the presiding officer claiming the channel was "deliberately offensive, demeaning to public debate and contrary to our parliament's values".[119]

Radio

[edit]

Following the launch of its television channel, in July 2021, GB News announced its intention to launch a national 24-hour radio station, GB News Radio, on theDigital One digital radio multiplex.[120][121] The radio station is an audiosimulcast of the televised channel, rather than a separate production, and started test transmissions in December 2021.[120] Eamonn Holmes and Isabel Webster were the first to be heard on the simulcast when their television breakfast show started on 4 January 2022.[122][123][124]

RAJAR publishes quarterly statistics on radio audiences; GB News had a weekly audience of 317,000 for a listening share of 0.2% for June 2023.[125]: q. ending Jun23  By the end of the third quarter of 2023 that figure had risen to 398,000.[126] Figures for the final quarter of 2023, published on 1 February 2024, showed an average weekly audience of 430,000.[127]

Internet

[edit]

The channel is available onSamsung TV Plus, LGwebOS TV's (LG Channels),[128]Rakuten TV, Apple TV,YouTube and live on the GB Newsapplication for mobile devices oniOS andAndroid.[129]Red Bee Media has providedplayout services for GB News since the channel's launch.[130]

Streaming platformTruth+ offers GB News in their free basic package.[131]

In March 2023, GB News changed itstop-level domain from.uk to.com with the intention of attracting foreign readers.[132]

Programming

[edit]
Joint ownerPaul Marshall in 2025

Neil stated in January 2021 that the channel would be "a fresh approach to news in Britain, Northern Ireland and the Republic of Ireland".[133][23] The channel plans to air 6,500 hours of "original news, opinion and debate" per year and it has hired 120 journalists.[134][29][23] Neil has said that the channel would not providerolling news, but would, in similarity with some US networks likeMSNBC andFox News, divide each day into "individual programmes, news-based programmes, built around very strong presenters".[135] He said that it would aim to offer programming that would become "an appointment to view".[136] CEO Angelos Frangopoulos added that it will be a "mix" of news coverage and opinion where it will be taking "a very different view on the regulatory environment" that is controlled byOfcom.[137] Instead of providing rolling news, the channel would be a mix of news, analysis, opinion and debate.[29]

Five months before the channel launched,BBC News media editorAmol Rajan said GB News would be the first in the United Kingdom to be set up with an explicit political orientation.[138] Other forecasters also said the channel would beright-leaning,[139][140][141][142][143] and theFinancial Times,[144]The Guardian andCity A.M. predicted that it would be similar to Fox News.[136][19] InThe New York Times, Neil was quoted as saying, "In terms of formatting and style, I think MSNBC and Fox are the two templates we're following".[145] He also told theEvening Standard that Fox News was "an easy, inaccurate shorthand for what we are trying to do. In terms of format, we are like Fox, but we won't be like Fox in that they come from a hard right disinformation fake news conspiracy agenda. I have worked too long and hard to build up a journalistic reputation to consider going down that route."[146] While acknowledging the channel to have an explicit right-wing political leaning, BBC media editor Amol Rajan also stated that "the validity of [the Fox News] comparison is limited".[28] GB News has not explicitly indicated a political allegiance, and UK news broadcasters are required byOfcom to maintain "due impartiality".[147][29] Comparisons in programming, format and political leanings have also been made between GB News andSky News Australia, itself formerly led by GB News CEO Angelos Frangopoulos.[148][149]

Comic actorJohn Cleese had his own show on the channel calledThe Dinosaur Hour.

In a March 2021 episode of BBC Radio 4'sThe Media Show, Neil stated that his nightly news programme would contain segments such as "Wokewatch" and "Mediawatch".[150][151] The channel's breakfast show,The Great British Breakfast, initially had three co-anchors, in a similar style to Fox News'Fox & Friends,[40] but the format changed to two co-anchors from the second week of broadcasting.Free Speech Nation, a current affairs show hosted byAndrew Doyle, airs once a week.[37] GB News has also produced comedy shows such as a weekly topical comedy panel show titledMinistry of Offence,[152][153] and a comedic newspaper review showHeadliners.[154]

In May 2022, former GB News staff told theNew Statesman that at times they were so desperate for guests, they had resorted to "booking their own parents".[155]

In June 2022, GB News became the live broadcaster ofThe Twelfth celebrations in Northern Ireland, afterBBC Northern Ireland announced that it would no longer carry live coverage of the event and would instead reduce its output to an hour-long highlights programme.[156]Arlene Foster, formerFirst Minister of Northern Ireland, presented the GB News programme. As of 2025, GB News continues to broadcast The Twelfth celebrations with Foster hosting.[157]

In July 2023, presenter Dan Wootton used his GB News show to publicly deny any wrongdoing regarding allegations made in the press about his conduct.[158] During a 6-minute monologue Wootton explained that he had made "errors of judgment in the past" but that "criminal allegations being made against me are simply untrue".[158]

During the2024 Conservative Party leadership election, on 17 October 2024, GB News hostedDecision Time: The Race to Lead, the only major programme to feature both leadership contenders,Kemi Badenoch andRobert Jenrick, after negotiations between their camps for the BBC to host a similar programme broke down.[159] The two-hour programme, hosted byChristopher Hope, saw the candidates separately answer questions from a Conservative-voting audience. It drew a peak audience of 152,600.[160]

Reception

[edit]

Advertiser response

[edit]

In February 2021, four months before the station began broadcasting, the pressure groupStop Funding Hate called for advertisers to boycott the station, based on what they thought it would represent.[161]

In June 2021, following the station's launch, several brands includingVodafone,IKEA,Kopparbergs Brewery,Grolsch,Nivea,Pinterest,Specsavers andOctopus Energy paused their advertising on the channel, expressing concerns over its content. Some of these advertisements had been placed on the brands' behalf without their knowledge, bySky Media through their advertisingopt-outs during GB News's schedule.[162][163][164] TheCulture Secretary,Oliver Dowden, criticised Stop Funding Hate and what he described as "a vocal Twitter minority" for calling for the advertising boycott.[165][166]

In November 2023, in response to an advertiser boycott, GB News introduced an online paywall with three membership tiers. The channel, known for its outspoken approach, chose to seek new revenue streams following substantial financial losses in its first year and ongoing controversies, including breaches of impartiality rules and run-ins with the broadcasting regulator Ofcom.[167]

Ratings and public response

[edit]

Critical response

[edit]

The channel launched to a mixed reception.[168][169] Judith Woods, writing forThe Telegraph two days after the channel's launch, described it as "unutterably awful; boring, repetitive and cheapskate", rating it one out of five stars. Chris Bennion ofThe Telegraph rated it four out of five stars, writing, "On launch night, the GB News message came through loud and clear – despite glitches."[168][170] Jemima Kelly wrote for theFinancial Times, "GB News is so tedious, so lacking in nuance, so whiny and frankly so low-quality, it is actually making me more sympathetic to the cause of those they deem 'woke'."[171]

GB News became the subject of ridicule upon its launch due to the perceived poor production quality of the channel and frequent technical issues.[172] The channel also became subject to a number of pranks, includingprank calls andgag names, and had gained the nickname "GBeebies", apun on the children's channelCBeebies.[173][174][175]

In August 2021, seven weeks after GB News' launch, Ian Burrell wrote in theEvening Standard: "This channel has been both lampooned and ignored, but critics need to get used to something: GB News isn't going away."[176]

In a 2023 poll byYouGov 12% of respondents ranked GB News as a trusted news-brand, compared to the BBC's 44%.[177] Similarly, in the 2025Reuters Institute for the Study of Journalism survey, 44% of respondents said they do not trust GB News, while 29% said they do. GB News' net trust of -15 was below that of ITV News (+37), BBC News (at +36), Channel 4 News (+30) and Sky News (+24), and it was the only broadcaster with negative net trust.[14]

According to an annual poll of 45,000 UK consumers by the market research companySavanta, in 2022 GB News was the nation's third 'most loved' news brand, behindThe Guardian andMetro.[178] In the May 2023 survey, it was ranked as the UK's most-loved news brand, ahead ofThe Guardian andThe Sun.[179][180] Savanta claimed that the channel's high ranking was only a result of its"Marmite" appeal, whereby its dedicated viewers are obsessively positive about the channel. Savanta explained that GB News "taps into a certain demographic's belief that mainstream media cannot be trusted".[181]

Audience share

[edit]
GB News audience by region. Redfield & Wilton, April 2024 (GB only).

In the 2025Reuters Institute for the Study of Journalism survey, the share of respondents who said they watch GB News every week was 9%, behindBBC News (at 47%),ITV News (22%) andSky News (15%), but ahead ofChannel 4 News (8%) andChannel 5 (3%).[14] In an April 2024 Redfield & Wilton survey, the share of respondents who said they typically watch news on GB News was at 10%, lower than BBC News (at 62%), ITV News (40%), Sky News (29%), Channel 4 News (19%) and Channel 5 News (11%). The highest viewership was found inNorth East England and theWest Midlands, the lowest in Scotland andSouth West England (see map right). The GB News audience is 62% male and 38% female. Viewers are generally older; 21% are aged 55–64, compared to 12% who are 25-34.[182] Viewers are equally likely to identify as middle class and working class as the general population. 58% of GB News viewers own their own home, while 33% rent. Among homeowners, 26% have a mortgage, 55% have already paid off their mortgage, and 19% did not have one to begin with. 51% votedConservative in the2019 election, 22%Labour, 5%Liberal Democrat, and 12% did not vote. In the2016 EU referendum, 63% voted to leave, 26% to remain, and 11% did not vote. In the coming2024 election, 38% intended to voteReform, 25% Conservative, and only 17% Labour (fewer than had in 2019).[182]

Approximately 336,000 viewers tuned in to see the launch of GB News.[183] However, viewership fell following the launch of the channel.[184][185][186] A month after its launch, its daily viewership of just over 1 million trailedSky News' 2.5 to 3 million viewers.[187] Audience figures subsequently fell further, and on 14 July, audience figures dropped so low they were reported as zero by the ratings measurement boardBARB at least twice on the day, attributed to regular viewers boycotting the station after one of its presenters,Guto Harri,took a knee on-air in solidarity with the England football team.[188] GB News suspended the presenter, describing the event as an "unacceptable breach of our standards";[189][190] Harri later confirmed that he had permanently left the channel.[191] The first episode of Nigel Farage's show on 19 July attracted an average audience of 100,000.[192]

The Daily Telegraph reported that, in October 2021, "Nigel Farage remained the station's biggest draw, hauling in between 50,000 and 80,000 viewers while most of the channel's output remains firmly below 30,000."[193] ADaily Telegraph report in December 2021 stated that Farage's nightly programme regularly gets around 150,000 viewers.[194] In February 2022, thePress Gazette published an article including statistics on the audience and social following for GB News compared with other channels. The article noted that GB News' four-week audience reach was slightly up in early January to 2.2 million, compared to a low point in November 2021.[195]

In May 2022, figures published byRadio Joint Audience Research Limited (RAJAR) showed GB News Radio had received an average audience of 239,000 listeners in its first three months of broadcasting.[196] RAJAR figures for the second quarter of 2022 showed the channel's listenership grew by a further 16%, to 277,000 listeners, making it the second-fastest-growing radio channel in the UK (behind theBBC World Service).[197] Subsequently, between July and September 2022, GB News Radio's weekly audience grew by 50%, to 415,000;[125] it was reported to be the only news radio channel to increase its audience during this period.[198][199]

In December 2022,Press Gazette reported that GB News had beaten Sky News in primetime ratings over a 30-day period, with 57,107 viewers to Sky's 52,230. The channel remained behind Sky News for all-day viewership, but recorded a 48% increase in primetime viewers relative to the same period in 2021. The article also quoted a Christmas memo sent to staff by Frangopoulos, who said that 'In just 18 months you have worked as a team to end Sky News' undisputed 33-year reign as the most-watched commercial news channel in the United Kingdom'. Frangopoulos added that BARB figures showed the channel's fastest growing areas were inRed Wall regions across the north-east (+17% in Q4 so far), the north-west (+14%), and Yorkshire (+12%)'.[200] By November 2024, GB News had overtaken Sky News for its live TV viewers averaged over a 20-hour period between 6am and 2am for one month.[201]

Growing further by July 2025, the average audience for GB News was 80,600, slightly higher than that of the BBC News channel and Sky News. This led editorial director Mick Booker to claim the channel was on course to be the UK's largest news channel. However, in the same month, its weekly reach (the share of all viewers in an average week) was half that of BBC News and Sky News. High average viewership is a result of a smaller number of viewers watching GB News for longer periods.[202] GB News' monthly share for July was 5.8%, compared to 13.2% for the BBC News channel and 11.5% for Sky News.[203] These figures do not include viewers on BBC One, which accounts for the large majority of the BBC News viewership.[204]

By January 2026, the average ratings and total audience share for GB News had been the highest of any news channel in Britain for six consecutive months, to which the channel introduced new branding dubbing itself as "Britain's Number One". The channel saw an average audience of 87,700 in December 2025, compared to 74,500 on the BBC News channel and 58,300 on Sky News. However, according toPress Gazette, its digital reach (5,400,000) still trailed that of BBC News (40,900,000) and Sky News (19,200,000), as did its total TV weekly reach.[9]

Awards

[edit]

At the 2023TRIC Awards, which is sponsored by GB News, Sky News and other businesses,[205] GB News'Breakfast show won the Multichannel News Programme award and Nigel Farage won the News Presenter award.[206] Farage was booed by some members of the audience during his acceptance speech.[207][208]

In 2024's TRIC Awards, GB News' Camilla Tominey won the Interview of the Year for "Alasdair Stewart reveals his heartbreaking diagnosis".Breakfast won in the News Show category for the second year in a row, and Nigel Farage won in the News Presenter category for the second year in a row, for which GB News presenter Eammon Holmes was also nominated.[209] At the 2025 ceremony,Breakfast won in the News Show category for the third year in a row and Charlie Peters, presenter ofGB News Investigates, won in the News Presenter category.[210]

Criticisms

[edit]

TheBoard of Deputies of British Jews and theAll-Party Parliamentary Group against Antisemitism have criticised broadcasts on GB News for what they feel to be promoting "conspiratorialantisemitism or other misinformation", particularly making note of some of Neil Oliver's broadcasts.[211] GB News have been accused of "demonising"transgender people by figures such as broadcasterIndia Willoughby.[212]

PinkNews andThe Argus reported that social media users criticised an "alternative"BBCMatch of the Day programme, aired on the channel on 11 March 2023, as beinghomophobic because it mocked Brighton and itsLGBTQ+ community.[213][214] Alan Tyers ofThe Daily Telegraph described the programme as an "orgy of inanity".[215] Ofcom received 222 complaints about the segment,[216][217] but decided not to investigate the incident.[218]

When reporting theGaza war a number of pro-Hamas messages were read out on air byNana Akua.[219] GB News apologised for the broadcast and confirmed thatcounter terrorism police were reviewing the footage.[219]

Zoe Williams,columnist onThe Guardian newspaper, has suggested that commercial success is of little relevance to the channel, with backers of the parent company prepared to cover its losses—£42m for the year ending in May 2023—and effectively make large donations to politicians for presenting programmes aligned with their views.[220]

A 2024 report by the Centre for Media Monitoring, a project of the Muslim Council of Britain,[221] alleged that the channel was responsible for half of all British news broadcast coverage about Muslims over a two-year period, with much of the coverage being negative. A GB News spokesperson responded that the report was “inaccurate and defamatory".[222]

Ofcom investigations

[edit]
Two of Mark Steyn's features on the channel breached standards regarding misinformation aboutCOVID-19.

Within the channel's first yearOfcom were prompted to launch five separate investigations into its broadcasts.[223] As of May 2023[update] more than 4,500 complaints about GB News programmes had been lodged with Ofcom since its launch.[224]

Ofcom received 373 complaints relating to a monologue made on the opening night's edition ofTonight Live with Dan Wootton in which Wootton argued against the government's extension of theCOVID-19-related lockdowns in the UK.[225] Ofcom decided not to pursue any of the complaints, a spokesperson saying, "Our rules allow for rigorous debate around the response to coronavirus ... consistent with the right to free expression".[226]

Furthermore, Ofcom have publicly commented on and clarified rules on politicians presenting programmes following the influx of politicians to both TalkTV and GB News.[109]

As of October 2023[update] Ofcom have found GB News to have breached their licence on six separate occasions, five of those being considered as "significant", although the regulator did not impose any sanctions such as fines or a request for an on-air clarification.[224] 14 additional investigations are still pending.[15]

In November 2023, Ofcom chairmanMichael Grade told the BBC'sSunday with Laura Kuenssberg that the regulator did not "want to be in the business of telling broadcasters, licensees, who they can employ, who they can't employ".[15]

In May 2024, following an Ofcom ruling that GB News had again broken broadcasting rules, the company rebuffed their ruling and launched legal action against the media regulator.[227]

In 2026, Ofcom refused to investigate 32 complaints regarding a GB News interview withDonald Trump, during which he made unchallenged false claims that human-induced climate change is a "hoax" and that parts of London operate under sharia law with no-go areas for police.[228] Ofcom defended its decision by noting that alternative viewpoints were aired in the programme's panel discussion and other segments.[228] Critics – including Chris Banatvala, Ofcom's founding director of standards, andBob Ward, the communications director of theGrantham Research Institute on Climate Change and the Environment – accused the regulator of giving up on enforcing accuracy and impartiality, allowing biased and misleading content to go unchallenged.[228]

Breaches of code

[edit]

On 7 November 2022, Ofcom announced its first finding against GB News, concluding that the channel breached its radio licence in an episode ofTo The Point on 2 March 2022. Covering theErdington by-election, GB News displayed a graphic listing all candidates as required by Rules 6.8 to 6.12 of the Code. However, the presenters did not finish reading aloud the whole list, instead advising listeners on its radio simulcast that it was available on social media. All the candidates' names were therefore not read out in full for the channel's audio simulcast as required by rule 6.10. Ofcom issued no sanction against the channel.[229]

On 6 March 2023, Ofcom announced that it had found theMark Steyn programme, aired on 21 April 2022, in breach of broadcasting rules for a materially misleading interpretation of official data aboutCOVID-19.[87] In February 2023, Steyn revealed on his website that his GB News programme had been cancelled and that the channel had made an offer which he 'had to refuse' because it would have ended his 'right to free speech on air'.[230][231]

On 9 May 2023, Ofcom found that Mark Steyn breached standards on 4 October 2022.[232] The investigation into Steyn's programme on 4 October 2022 related to comments byNaomi Wolf, a figure who has previously been banned fromTwitter for spreadinganti-vaccine misinformation.[223] No sanctions were imposed, but following their investigation Ofcom arranged a meeting with GB News "to discuss its approach to compliance".[224]

In April 2023, Ofcom launched an investigation regarding a potential breach of impartiality rules during a programme broadcast on 11 March that was hosted by two Conservative MPs,Esther McVey andPhilip Davies, where they interviewed a fellow Conservative MP,ChancellorJeremy Hunt, about his then imminentSpring Budget.[233] The programme was confirmed by Ofcom to be in breach of their regulations five months later.[234]

Ofcom decided that the 16 June broadcast featuring Martin Daubney breached due impartiality rules when interviewing Richard Tice about immigration, but Ofcom did not impose any further sanctions.[235] In response, GB News acknowledged that the content was non-compliant and stated that "[our staff] will receive further training focused on the issues raised by this broadcast".[236]

In December 2023, Ofcom ruled that the channel had breached impartiality rules with an episode ofThe Live Desk broadcast on 7 July 2023, which promoted its branded campaign "Don't Kill Cash".[237]

On 18 March 2024, Ofcom ruled that two episodes of Jacob Rees-Mogg's State Of The Nation, two episodes of Friday Morning With Esther And Phil, and one episode of Saturday Morning With Esther And Phil, broadcast during May and June 2023, failed to comply with Rules 5.1 and 5.3 of the Broadcasting Code which state a politician cannot be a newsreader, news interviewer or news reporter unless, exceptionally, there is editorial justification.[238]

On 14 February 2024, Ofcom released a statement on X (Formerly Twitter) that they had received a significant number of complaints about a controversialPeople's Forum involving Prime Minister Rishi Sunak which many viewers considered a clear breach of Ofcom's broadcasting code with a poor attempt to dupe the audience it was not a Party Political Broadcast just days before two by-elections.[239][240] On 20 May 2024, Ofcom's investigation into the incident concluded that GB News's failure to preserve due impartiality was "serious and – given its two previous breaches of these rules – repeated." Ofcom subsequently began the process of considering a statutory sanction against GB News.[241]

On 28 February 2025, the High Court ruled that two Ofcom rulings against GB News were unlawful, and ordered Ofcom to pay GB News' legal costs.[242] The rulings, that broadcasts hosted by Conservative MPJacob Rees-Mogg in May and June 2023 were in breach of codes on impartiality and accuracy due to being hosted by a politician, were struck down because the court found that these codes only applied to news coverage, not to current affairs programmes like those hosted by Rees-Mogg.[242] The Guardian described the ruling as a "legal loophole".[243] Ofcom signalled its intention to review these codes in order to restrict politicians from hosting any type of news programme.[242]

Other investigations

[edit]
Misogynistic comments broadcast on the channel led to the suspension and exit ofDan Wootton and the sacking ofLaurence Fox (pictured) andCalvin Robinson.

A broadcast on 4 April 2022 was looked into for a potential breach of "fairness" regulations regardingRussian war crimes in Ukraine, but was cleared.[223] Farage's 23 August 2021 broadcast was investigated for "offensive language" but was later cleared by the regulator.[223]

In July 2023 Ofcom launched an investigation regarding a potential breach of rules that prevent politicians from acting as newsreaders regarding a broadcast made by Conservative MP Rees-Mogg.[244] A further four investigations were launched the following month.[245]

On 27 September 2023 GB News suspendedLaurence Fox and £600,000 pa,Dan Wootton[246] and launched an internal investigation into their "totally unacceptable" misogynistic comments about a female journalist that were broadcast on the channel the night before.[247] Ofcom also launched an investigation into the incident after receiving more than 7,300 complaints.[248] Wootton's column withMailOnline had previously been paused regarding "a series of allegations", butDMG Media said "following events this week" (regarding the incident on GB News) that they had terminated his contract.[249] In support of the comments made on the channel,Calvin Robinson indicated that he would not be appearing on Wootton's scheduled show without Wootton.[250] Robinson was suspended on 29 September.[251] Chief executive Angelos Frangopoulos called the comments "appalling".[250] The following week Laurence Fox and Calvin Robinson were sacked by GB News.[252] In March 2024, Wootton confirmed he had "exited" GB News following the completion of Ofcom's investigation into the 8,867 complaints. Ofcom's statement on the 4 March, expressed "significant concerns about GB News' editorial control of its live output" citing its "offence rules". It has requested a meeting with the broadcaster, to discuss its compliance practices.[246][253]

Ofcom decided not to pursue a full impartiality investigation into a broadcast by Lee Anderson on 29 September where he interviewed fellow Conversative Suella Braverman, which had 1697 complaints.[235] On 23 October, Ofcom announced that they were launching an investigation into the 23 June broadcast ofFriday Morning with Esther and Philip.[254]

In February 2024, Ofcom cleared a broadcast by Neil Oliver where it was said that COVID-19 vaccines were linked to cases ofturbo cancer, ananti-vax myth.[255][256]

On-air staff

[edit]
Presenters
Regular contributors
Former on-air staff

See also

[edit]

References

[edit]
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