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G.I. Joe: The Rise of Cobra

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2009 action film by Stephen Sommers

G.I. Joe: The Rise of Cobra
In the center of the image are the titles and credits. Above them, in front of a brown background with orange flames and "Evil never looked so good" in red letters, a man in a hooded white suit holding a sword, a woman wearing sunglasses and a leather suit holding two guns, a masked man in battle fatigues holding a rifle, and a scarred man wearing a mask that covers his face below the eye. Below, against a blue background and blue flames, with "When all else fails, they don't" in blue letters, a man in a black bodysuit with a visor in his face holding a sword, and two men and women in leather suits holding handguns.
Theatrical release poster
Directed byStephen Sommers
Screenplay by
Story by
  • Michael B. Gordon
  • Stuart Beattie
  • Stephen Sommers
Based onG.I. Joe
byHasbro
Produced by
Starring
CinematographyMitchell Amundsen
Edited by
  • Bob Ducsay
  • Jim May
Music byAlan Silvestri
Production
companies
Distributed byParamount Pictures
Release dates
Running time
118 minutes[1]
CountryUnited States
LanguageEnglish
Budget$175 million[2]
Box office$302.5 million[3]

G.I. Joe: The Rise of Cobra is a 2009 Americanmilitary science fictionaction film based on theG.I. Joe toy line. It is the first installment in theG.I. Joe film series. Directed byStephen Sommers from a screenplay byStuart Beattie, David Elliot, and Paul Lovett, the film features anensemble cast based on the various characters of the toy line. The story follows two American soldiers,Duke andRipcord, who join theG.I. Joe Team after being attacked by Military Armaments Research Syndicate (M.A.R.S.) troops.

Development for the first film began in 2003, but when the United States launched the invasion ofIraq in March 2003,Hasbro suggested adapting theTransformers instead. After leaked drafts of the script were criticized by fans,Larry Hama, writer of the comic book seriesG.I. Joe: A Real American Hero, was hired ascreative consultant, and rewrites were made. Filming took place inDowney, California andPrague'sBarrandov Studios, while six companies handled the visual effects withDigital Domain as lead effect vendor.

G.I. Joe: The Rise of Cobra premiered at theAndrews Air Force Base on July 31, 2009, and was released in the United States on August 7, byParamount Pictures, following an extensive marketing campaign focused on the Mid-American public. Despite mostly negative reviews from critics, the film grossed $302.5 million worldwide against a $175 million budget, making it a box-office success.

A sequel, titledG.I. Joe: Retaliation, was released in 2013.

Plot

[edit]

Weapons masterJames McCullen has created ananotech-based weapon—nanobots that can devour any non-organic materials. His company M.A.R.S. sells four warheads toNATO, and American soldiersDuke andRipcord are tasked to deliver the warheads. En route, their convoy is ambushed by theBaroness, whom Duke recognizes to be his ex-fiancée Ana Lewis, before they are rescued byG.I. Joe operatives:Scarlett,Snake Eyes,Breaker, andHeavy Duty. They take the warheads toThe Pit, G.I. Joe's command center inEgypt, and meets the G.I. Joe leader,General Hawk. Hawk takes command of the warheads and relieves Duke and Ripcord, only to be convinced to let them join his group, after Duke reveals that he knows the Baroness.

McCullen is revealed to be using the same nanotechnology to build an army of soldiers with the aid of the Doctor, planning on using the warheads to cause worldwide panic and bring about a new world order. Using a tracking device, McCullen locates the G.I. Joe base and sendsStorm Shadow and the Baroness to retrieve the warheads, with assistance fromZartan.

Storm Shadow and the Baroness retrieve the warheads and take them to Baron DeCobray, the Baroness's husband, for him to weaponize in hisparticle accelerator; after he reluctantly does this, DeCobray is killed by Storm Shadow. Making their way toParis, the Joes pursue the Baroness and Storm Shadow, but they launch one of the missiles. The missile hits theEiffel Tower, destroying it and some of the surrounding area before Duke leaps onto the Cobra's aircraft and hits the kill switch, in the process allowing himself to be captured and taken to McCullen's base under theArctic.

The Joes locate the secret base and fly there, as McCullen loads the three remaining warheads onto missiles, which are aimed forBeijing,Moscow, andWashington, DC.

After Snake Eyes takes out one missile, Ripcord destroys the remaining two by using a stolen M.A.R.S. prototype Night Raven jet, while Scarlett, Breaker, and Snake Eyes infiltrate the base. Snake Eyes duels and defeats Storm Shadow. Duke learns that the Doctor is actually Rex Lewis, Ana's brother, believed to have been killed by a mistimed airstrike during a mission led by Duke. Rex had encounteredDr. Mindbender in the bunker and was marveled by the nanomite technology, but was caught in the bombing, which disfigured him. After freeing Duke, the Baroness is subdued, as the Doctor reveals he has implanted her with nanomites, which has put her under his control. Attempting to kill Duke using a flamethrower, McCullen ends up being burned when Duke shoots the weapon and causes it to explode, so Rex and McCullen flee to an escape vessel. Duke and the Baroness pursue him while the Joes fall back after Rex activates the base's self-destruct sequence, which involves 'blowing the ice cap' to create blocks of ice which then nearly crush the Joes.

Rex assumes the identity ofthe Commander, having healed McCullen's burned face with nanomites, transforming his skin into a silver-like substance and naming him "Destro", which places McCullen under the Commander's control. They are captured by G.I. Joe soon after. On thesupercarrierUSSFlagg, the Baroness is placed in protective custody until they can remove the nanomites from her body. Meanwhile, Zartan, having had his physical appearance altered by nanomites, infiltrates theWhite House during the missile crisis and assumes the identity of thePresident of the United States, thus completing a part of McCullen's plan to rule the world.

Cast

[edit]

G.I. Joe

[edit]
  • Channing Tatum asConrad Hauser / Duke:
    The lead soldier. Lorenzo di Bonaventura was originally interested in castingMark Wahlberg,[4] and when the script was rewritten into a G.I. Joe origin story, the studio offered the role to Tatum.[5] Tatum had played a soldier inStop-Loss, an anti-war film, and originally wanted no part inG.I. Joe, which he felt glorified war.[6] Tatum turned down the role seven times before eventually agreeing.[7] The actor later detailed that he wound up in the film due to a contractual obligation with Paramount, given Tatum signed a three-picture deal followingCoach Carter. Tatum was a fan of the G.I. Joe franchise growing up, and expressed interest in playing Snake Eyes despite Paramount wanting him for Duke.[8]
  • Dennis Quaid asGeneral Clayton Abernathy / Hawk:
    The Joes' commanding officer. Quaid described Hawk as "a cross betweenChuck Yeager andSgt. Rock and maybe a naïveHugh Hefner".[9] Quaid's son convinced him to take on the part, and the filmmakers enjoyed working with him so much, Stuart Beattie wrote "10 to 15 more scenes" for the character.[10] He filmed all his scenes within the first two months of production.[11][12]
  • Adewale Akinnuoye-Agbaje asHershel Dalton / Heavy Duty:
    An ordnance expert and field commander of the team.Common was offered the role of Heavy Duty's cousinRoadblock,[13] although Bonaventura previously indicated Heavy Duty was being used in that character's stead.[4] Stuart Beattie ultimately chose to have Heavy Duty instead of Roadblock.[10]
  • Rachel Nichols asShana M. O'Hara / Scarlett:
    Scarlett graduated from college at age 12 and became the team's intelligence expert. Having left school so early, she does not understand men's attraction to her. Nichols was the first choice for the role.[10] Nichols had dyed her blonde hair red—Scarlett's hair color—for her role inStar Trek, which she filmed beforeG.I. Joe.[14] She burned herself filming an action sequence with Sienna Miller.[15]
  • Marlon Wayans asWallace Weems / Ripcord:
    A pilot with a romantic interest in Scarlett.[10] A fan of the franchise, Wayans was cast on the strength of his performance inRequiem for a Dream.[16] Bonaventura said that the film showed Wayans could be serious as well as funny.[10]
  • Ray Park asSnake Eyes:
    A mysterious ninja commando who took a vow of silence, a departure from the character's traditional difficulty in speaking due to grievous vocal wounds, a close member of theArashikage ninja clan, and Storm Shadow's rival. Park specifically practicedwushu for the role, as well as studying the character's comic book poses.[17] Park was already familiar with the character, but knew very little of the surrounding saga of G.I. Joe versus Cobra, so he read the comics to further understand the character. He was nervous about wearing the mask, which covered his entire head quite tightly, so he requested to practice wearing it at home. He found the full costume, including the visor, very heavy to wear and akin to a rubber band; he had to put effort into moving in it.[18]
  • Saïd Taghmaoui asAbel Shaz / Breaker:
    The team's communications specialist and hacker. He is seen chewing gum during the Battle of Paris in an homage to the original character.[10][19]
  • Karolína Kurková asCourtney Krieger / Cover Girl:
    Hawk'saide-de-camp. Kurková described going from her modeling career to making such a film as "an amazing experience", but said she was upset about not taking part in any action sequences.[20]
  • Brendan Fraser (uncredited cameo) asGeoffrey Stone IV / Sergeant Stone:
    Fraser was reportedly going to playGung-Ho, but was instead later revealed to be playing Sergeant Stone.[21][22] According to the director's commentary on the DVD, Fraser begged directorStephen Sommers to be in the movie, making it his fourth collaboration with Sommers afterThe Mummy franchise.[23]

M.A.R.S./Cobra

[edit]
  • Joseph Gordon-Levitt asRexford G. 'Rex' Lewis / The Doctor / Cobra Commander:[24]
    The Baroness's brother, a former soldier who was thought to have been killed during a mission led by Duke—instead, he became the disfigured head scientist ofMilitary Armament Research Syndicate (M.A.R.S.).USA Today reported that Gordon-Levitt would play multiple roles. Gordon-Levitt wore prosthetic makeup under a mask that was redesigned from the comics because the crew found it too reminiscent of theKu Klux Klan.[25][26] Upon seeing concept art of the character, Gordon-Levitt signed on because; "I was like, 'I get to be that? You're going to make that [makeup] in real life and stick it on me? Cool. Let me do it.' That's a once-in-lifetime opportunity."[27] Gordon-Levitt is a friend of Tatum and they co-starred inStop-Loss andHavoc. His casting provided extra incentive for Tatum to join the film.[6] Gordon-Levitt described his vocal performance as being "half-reminiscent" ofChris Latta's voice for the1980s animated series, but also half his own ideas, because he felt rendering it fully would sound ridiculous.[25]
  • Christopher Eccleston asJames McCullen / Destro:
    A weapons designer and the founder of M.A.R.S. who is the main villain in the early part of the film.[10] Irish actorDavid Murray was originally cast as Destro, but was forced to drop out due tovisa issues.[28] Murray was later cast as an ancestor of James McCullen in a flashback scene.[29]
  • Sienna Miller asAna Lewis / Anastascia DeCobray / The Baroness:
    The sister of Cobra Commander and a spy.[30] Years earlier, the Baroness was going to marry Duke, but he left her at the altar,[10] due to his guilt over her brother's apparent death.[31] Miller auditioned for the part because it did not involve "having a breakdown or addicted to heroin or dying at the end, something that was just maybe really great fun and that people went to see and actually just had a great time seeing."[32] Miller prepared with four months of weight training, boxing sessions and learned to fire live ammunition. She sprained her wrist after slipping on arubber bullet while filming a fight scene with Rachel Nichols.[15]
  • Lee Byung-hun asThomas Arashikage / Storm Shadow:
    Snake Eyes's rival; both were close members of the Arashikage ninja clan. Lee was unfamiliar with G.I. Joe because the franchise is unknown in South Korea, but Sommers and Bonaventura told him that it was not necessary to watch the animated series to prepare for the role. Lee was attracted to Storm Shadow's "dual personality", which he stated has "huge pride and honor".[33]
  • Arnold Vosloo asZartan:
    A disguise expert who serves Destro.[34] After playingImhotep inThe Mummy franchise, this is Vosloo's third collaboration with Stephen Sommers.
  • Kevin J. O'Connor (cameo) asDoctor Mindbender:
    A scientist in McCullen's employ who developed the nanomite technology.[35] After playing Igor inVan Helsing, this is O'Connor's fourth collaboration with Stephen Sommers.

Other characters

[edit]

Production

[edit]

Development

[edit]

In 1994,Larry Kasanoff and his production company,Threshold Entertainment, held the rights to produce a live-actionG.I. Joe film withWarner Bros. as the distributor. Instead they chose to concentrate the company's efforts upon itsMortal Kombat films. As late as 1999, there had been rumors that a film from Threshold Entertainment was still a possibility, but that project was never developed.

In 2003,Lorenzo di Bonaventura was interested in making a film about advanced military technology;Hasbro'sBrian Goldner called him and suggested to base the film on theG.I. Joe toy line.[37] Goldner and di Bonaventura worked together before, creating toy lines for films di Bonaventura had produced asCEO ofWarner Bros. Goldner and di Bonaventura spent three months working out a story, and chose Michael B. Gordon as screenwriter, because they liked his script for300.[38] Di Bonaventura wanted to depict theorigin story of certain characters, and introduced the new character of Rex, to allow an exploration of Duke.[39] Rex's name came from Hasbro.[40] Beforehand,Don Murphy was interested in filming the property, but when theIraq War broke out, he considered the subject matter inappropriate, and chose to developTransformers (another Hasbro toy line) instead.[41] Di Bonaventura related, "What [the Joes] stand for, and what Duke stands for specifically in the movie, is something that I'd like to think a worldwide audience might connect with."[39]

By February 2005, Paul Lovett and David Elliot, who wrote di Bonaventura'sFour Brothers, were rewriting Gordon's draft.[42] In their script, the Rex character is corrupted and mutated into theCobra Commander, whom Destro needs to lead an army of supersoldiers.[43]Skip Woods was rewriting the script by March 2007, and he added the Alex Mann character from the BritishAction Man toy line. Di Bonaventura explained, "Unfortunately,our president [George W. Bush] has put us in a position internationally where it would be very difficult to release a movie calledG.I. Joe. To add one character to the mix is sort of a fun thing to do."[4] The script was leaked online by El Mayimbe ofLatino Review, who revealed Woods had dropped theCobra Organization in favor of the Naja / Ryan, a crookedCIA agent. In this draft, Scarlett is married to Action Man but still has feelings for Duke and is killed by the Baroness. Snake Eyes speaks, but his vocal cords are slashed during the story, rendering him mute. Mayimbe suggestedStuart Beattie rewrite the script.[44] Fan response to the film following the script review was negative. Di Bonaventura promised with subsequent rewrites, "I'm hoping we're going to get it right this time."[45] He admitted he had problems with Cobra, concurring with an interviewer "they were probably the stupidest evil organization out there [as depicted in the cartoon]".[4] Hasbro promised they would write Cobra back into the script.[46]

In August 2007,Paramount Pictures hiredStephen Sommers to direct the film after his presentation to CEOBrad Grey and production president Brad Weston was well received.[47] Sommers had been inspired to explore theG.I. Joe universe after visiting Hasbro's headquarters inRhode Island.[48] The project had found the momentum based on the success ofTransformers, which di Bonaventura produced with Murphy.[47] Sommers partly signed on to direct because the concept reminded him ofJames Bond, and he described an underwater battle in the story as a tribute toThunderball.[49] Stuart Beattie was hired to write a new script for Sommers's film,[50] andG.I. Joe comic and filecard writerLarry Hama was hired ascreative consultant. Hama helped them change story elements that fans would have disliked and made it closer to the comics, ultimately deciding fans would enjoy the script.[51] He persuaded them to drop a comic scene at the film's end, where Snake Eyes speaks.[52] To speed up production before the2007–2008 Writers Guild of America strike, John Lee Hancock,Brian Koppelman andDavid Levien also assisted in writing various scenes.[53] Goldner said their inspiration was generally Hama's comics and not the cartoon.[54] Sommers said had it not been for the rich backstory in the franchise, the film would have fallen behind schedule because of the strike.[55]

AfterVariety had reported that the film recharacterizes G.I. Joe as being a Brussels-based outfit whose name stands for "Global Integrated Joint Operating Entity",[56] there were reports of fan outrage over Paramount's alleged attempt to change the origin of G.I. Joe Team.[57] Hasbro responded on itsG.I. Joe site that it was not changing what theG.I. Joe brand is about, and the name will always be synonymous with bravery and heroism. Instead, it would be a modern telling of the "G.I. Joe vs. Cobra" storyline, based out of the "Pit" as they were throughout the 1980s comic book series.[58]

Filming and design

[edit]
Prague was used for the Paris sequences.

Filming began on February 11, 2008,[59] inLos Angeles, California.[60] TheDowney soundstage was chosen as Paramount needed a large stage to get production underway as soon as possible. The first two levels ofthe Pit were built there, to complement the rest of the building which would be done with special effects.[61] Downey also housed Destro'sM.A.R.S. base in theArctic, his legitimate weapons factory in an ex-Soviet state, as well as filming various submarines' interiors, including aSHARC (Submersible High-speed Attack and Reconnaissance Craft) crewed by two G.I. Joes.[62]

Filming in theCzech Republic'sBarrandov Studios began in May.[63] The crew took over sections of theOld Town inPrague.[64] While filming in the city on April 26, people were injured when a bus and several cars collided with afour-wheel-drive vehicle that appeared to have braking problems. The emergency services confirmed those taken to hospital had minor injuries.[65] Filming wrapped after a month in Prague.[14] Additionalsecond unit filming took place in Paris,Egypt,Tokyo, theArctic, and underwater.[55]

Sommers felt "almost 100 percent" of the technology in the film would actually become available within 10 to 20 years, citing the various books and magazines about developing weapons that he loved reading. For example, Sommers said he believedinvisibility was impossible, but the virtual invisibility provided by camouflage camera that projects the background of a soldier's body upon its front allowed him to include it.[55] The production designers modelled the interior of Destro's private submarine on aHandley Page Jetstream.[66] Sommers said the bulky immobile "accelerator suits" (which Beattie said had enabled them to write "a car chase where one guy's not even in a car")[10] had been tough on the actors and were likely to have their roles reduced in potential sequels.[55] Critics have compared the suits to that ofNFL SuperPro, a comic book character jointly licensed by theNFL andMarvel Comics, and resembling an armored football player.[67]

Di Bonaventura predicted that the aid offered by theUnited States armed forces to the film's development would be limited since much of the hardware depicted in the film is fictional.[16] The filmmakers were denied use ofMRAP armored vehicles at the start of filming as the Defense Department had just prioritized their deployment on combat operations; however, they were later permitted to film the vehicles at the National Training Center atFort Irwin Military Reservation.[68] Some commentators reviewing previews and promotional art from the film have noted superficial resemblances between it and the action film parodyTeam America: World Police.[69][70][71]

Visual effects

[edit]

Sixvisual effects companies worked inThe Rise of Cobra, the most prominent beingDigital Domain, which handled the Paris action sequences and the opening convoy sequence.[72] For the Eiffel Tower destruction, special software was written for depicting how the crumbling metal works.[73] To create the digital Eiffel Tower, the technicians had access to the original building plans, and built a digital model so complex that it could not fit in a single computer file.[72] For the nanomites, designers used two proprietary software applications for their depiction—one made by Digital Domain, and another by Prime FocusVFX, which also created tools to generate 3-D cloud and sky environments for the aerial scenes.[73] Many scenarios were almost fully developed byCGI, such as the landing platform of the Pit, the Cobra ice caves,[73] and the final underwater battle.[72] As for the sound effects themselves, only one is considered popular and isn't instantly recognizable. When the pulse cannon fires upon the main submarine during the polar assault, the sound of a program de-resolution from the 1982 cult movie classic TRON can be heard.

Music

[edit]
Further information:G.I. Joe: The Rise of Cobra (soundtrack)

The film is composed and conducted byAlan Silvestri, who reunited with director Stephen Sommers to record his score with a 90-piece ensemble of theHollywood Studio Symphony at the scoring stages at Sony and Fox.[74] A soundtrack album of the score was released byVarèse Sarabande Records on August 4, 2009.[75]

Marketing

[edit]

The film's actors were scanned forHasbro's toy line,[20] which began in July 2009 with the release of 3¾-inch-tall action figures.The Rise of Cobra toy line also includes 12-inch figures, and vehicles, including the first play set based onthe Pit in the franchise's history.[76]Electronic Arts developed a video game sequel to the film, also titledG.I. Joe: The Rise of Cobra.[77]

IDW Publishing released a four-issue prequel written byChuck Dixon. Each issue focuses onDuke,Destro, theBaroness andSnake Eyes, respectively.[78] It began publication in March 2009.[79] The weekly film adaptation was written by Denton J. Tipton and drawn by Casey Maloney. The film's universe continued in a limited series about Snake Eyes later in 2009:Ray Park enjoyed playing the character and approached writerKevin VanHook and artist S. L. Gallant with the idea of a comic further exploring his incarnation of the character.[80]

As part of the movie launch campaign, more than 300 twelve-inch, parachute-equipped, G.I. Joe action figures were dropped from a 42-story Kansas City hotel roof and soared across 500 feet to the ground at the 16th Annual International G.I. Joe Convention.[81] Forviral marketing,black helicopters with "G.I. Joe" written on them flew over American beaches.[82][83] Tie-ins were made withSymantec,[84]7-Eleven,[85] andBurger King.[86]

Paramount's vice chairmanRob Moore claimed the movie was prioritized for mid-Americans, and thus marketing was more focused on cities such asKansas City andColumbus. In Europe, the marketing was focused on action sequences set in Paris, Egypt and Tokyo, and emphasizes that G.I. Joe is an international team of elite operatives and not "about beefy guys on steroids who all met each other in the Vietnam War."[87]

G.I. Joe: The Invasion of Cobra Island

[edit]

In 2009, R.M. Productions Ltd. was contracted byParamount Pictures Corp. to produce a viral marketing campaign forG.I. Joe: The Rise of Cobra. This resulted in the creation ofG.I. Joe: The Invasion of Cobra Island, a two-part animated web video, which eventually went viral.[88] The plot has G.I. Joe called in to stopCobra when they develop a secret bio-weapon on their hidden island base. It was done in the style ofTeam America: World Police andThunderbirds, using a mix of vintage Hasbro G.I. Joe vehicles of the 1980s, and the newly produced 25th-anniversary G.I. Joe figures. The characters were animated using custom puppetry techniques, while their faces and other special effects were done using 3D animation software packages.[89]

Release

[edit]

Theatrical

[edit]

The film was first screened in the US on July 31, 2009, atAndrews Air Force Base inMaryland.[87] The premiere was at Hollywood'sGrauman's Chinese Theatre on August 7, 2009,[90] and on the following day,G.I. Joe started playing at 4,007 theaters in the US,[91] along with 35 other markets.[92]

Home media

[edit]

G.I. Joe: The Rise of Cobra was released on November 3, 2009, onBlu-ray andDVD in regular and two-disc editions, and later[93][94] as a book[95] and asa video game. Both disc editions includeaudio commentary by Stephen Sommers and Bob Ducsay, and two making-of featurettes, with the second disc of the special edition holding adigital copy of the film.[96] The film opened at #1 at the DVD sales chart, making $40.9 million from 2,538,000 DVD units in the first week of its release.[97] The film sold more than 3.8 million discs, 500,000 of them on Blu-ray, during its first week.[98] The film was released onUltra HD Blu-ray on July 20, 2021, to coincide with the theatrical release ofSnake Eyes.[99]

Reception

[edit]

Box office

[edit]

During the opening weekend (August 7–9, 2009),G.I. Joe: The Rise of Cobra opened at#1 of the North American box office with an estimated $54.7 million.[91] It earned an additional $44 million internationally during the same weekend.[92] In the following week, the film opened in 14 more territories and continued atop the international box office with $26 million.[100] This made it the third Hasbro film to reach number one at the box office afterTransformers andTransformers: Revenge of the Fallen.

The film grossed $150 million in the United States and $152.3 million internationally for a worldwide gross of $302.5 million[3] against a production budget of $175 million. It is the 22nd-highest-grossing film of 2009 and the tenth-highest-grossing film of 2009 to gross $300 million worldwide behindStar Trek,Monsters vs. Aliens,X-Men Origins: Wolverine,Terminator Salvation,Fast & Furious,A Christmas Carol,Inglourious Basterds,The Proposal, andThe Blind Side.[101]

Critical response

[edit]

Paramount decided to not screen the film for print critics before its release and wanted to focus on internet critics.[102] OnRotten Tomatoes, the film has an approval rating of 33% based on 171 reviews, with an average rating of 4.60/10. The website's critics consensus reads, "While fans of the Hasbro toy franchise may revel in a bit of nostalgia,G.I. Joe: The Rise of Cobra is largely a cartoonish, over-the-top action fest propelled by silly writing, inconsistent visual effects, and merely passable performances."[103] OnMetacritic, the film has aweighted average score of 32 out of 100, based on 25 critics, indicating "generally unfavorable" reviews.[104] Audiences polled byCinemaScore gave the film an average grade of "B+" on an A+ to F scale.[105][2]

One of the many complaints made by fans was that the film did not relate to theG.I. Joe franchise. G4tv.com stated that, "[the studio] actually went out of their way to butcher theG.I. Joe mythos in favor of derivative storyline devices." They cited the Baroness, who was changed from an East European noble in the comics to Duke's brainwashed ex-girlfriend in the film.[106]

Dan Jolin ofEmpire magazine commented that it was "Bond without the style andTeam America without the bellylaughs".[107] TheDaily Telegraph reviewer said, "The taint of cruddiness extends everywhere in this joyless stinker."[108]James Berardinelli said the characters were "as plastic as the toys that inspired them" and considered Tatum "wooden" and that his character was "more animated in sequences when he is rendered by special effects than when being portrayed by Tatum".[109]Roger Ebert described that "there is never any clear sense in the action of where anything is in relation to anything else".[110] Chuck Wilson ofThe Village Voice criticized the dialogue and described the underwater battle as "absurdly overproduced, momentarily diverting, and then instantly forgettable".[111] Manohla Dargis ofThe New York Times considered the plot "at once elemental and incomprehensible",[112] andPeter Travers ofRolling Stone thought that, despite the high budget, the special effects "look shockingly crappy; the Eiffel Tower appears to be destroyed by some green slime left over from theGhostbusters films".[113] Reviewers also criticized the film for the scientific impossibility of sinking ocean ice.[110]

Matthew Leyland fromTotal Film called it "a throwaway blast of solid, stupid fun" and gave it three out of five stars, particularly praising Joseph Gordon-Levitt's performance as the treacherous Cobra Commander.[114] Sister publicationSFX called the film "dumb and dopey, with plenty of bumpy bits" and that "GI Joe has a genuine cliffhanger charm, especially when the last act becomes a whole string of pulp plot twists. The ending screams 'To Be Continued'; we could do worse.", finally awarding the score of three stars out of five.[115]Christopher Monfette ofIGN also gave the film a positive review, saying "This is an adult's interpretation of a childhood phenomenon, and if you're willing to give it a shot, one suspects that you'll find yourself entertained enough to give your best, "Yo, Joe!" He gave the film three and a half out of five stars.[116] Betsy Sharkey of theLos Angeles Times criticized the excessive flashbacks, but praised the action scenes and design, and considered that Marlon Wayans "steals the show".[117] Dan Kois ofThe Washington Post describing it as "loudest, flashiest, silliest and longest blockbuster in a summer full of long, silly, flashy, loud blockbusters" thought it was "as polished and entertaining as war-mongering toy commercials get".[118]

Cast members Eccleston, Tatum and Miller have been critical of the film in the years since its release. Eccleston stated "Working on something likeGI Joe was horrendous. I just wanted to cut my throat every day" and admitted he regretted taking the role primarily for the financial reward.[119] Tatum, in an interview withHoward Stern, said he hated the film, revealing he was pushed into doing the film as to fulfill a three-picture deal he had signed with Paramount.[120] "The script wasn't any good," said Tatum but expressed relief that it could have been worse.[121] Miller, in an interview withForbes, stated "I'm sorry," she said as soon as I mentioned I had seen not only the first movie but also the companion piece. "You saw both of them? Wait, there was a second one? Well, they didn't bring me back." "There are roles in those kinds of things that would be fun and things that I think my kid would like. I just haven't been offered that yet. I would be open to it. I know what I can do now, and I know what I can't do," she mused. "I shouldn't have played a villain in a comic book because I'm just not that villainous or tall or strong. I am internally, of course, but I couldn't fire a gun without blinking. I'm not a particularly physically threatening presence. The whole thing was a bit of a disaster from start to finish."[122]

Accolades

[edit]

Tatum won theTeen Choice Award for Choice Movie Actor: Action for his performance as Duke and the film also received three other Teen Choice Award nominations: Choice Movie: Action, Choice Movie Actress: Action for Sienna Miller, and Choice Movie: Villain for Joseph Gordon-Levitt.[123][124] The film was also nominated for sixRazzies including Worst Picture, Worst Director, Worst Screenplay, Worst Supporting Actor for Marlon Wayans, and Worst Prequel, Remake, Rip-off, or Sequel—with Sienna Miller winning the Razzie for Worst Supporting Actress at the30th Golden Raspberry Awards becoming the biggest stump for 2010.[125]

In other media

[edit]

Inspired by the movie,The Ballad of G.I. Joe was released in 2009 on the websiteFunny or Die. Written by Daniel Strange and Kevin Umbricht, and featuring celebrities such asOlivia Wilde,Zach Galifianakis,Alexis Bledel,Henry Rollins, andVinnie Jones, the video short parodies several characters fromG.I. Joe: A Real American Hero by showing what they do in their spare time.[126][127]

Sequel

[edit]
Main article:G.I. Joe: Retaliation

A sequel,G.I. Joe: Retaliation, was released on March 28, 2013,[128][129] directed byJon Chu.[130][131]

See also

[edit]

References

[edit]
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