 | |
| Founded | 1989; 36 years ago (1989) |
|---|---|
| Founder | Jos van Tilburg |
| Headquarters | Amsterdam,Netherlands |
| Products | Apparel and accessories |
| Owner |
|
| Website | www |
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G-Star RAW (commonly calledG-Star) is a Dutch designer clothing company, founded by Jos van Tilburg inAmsterdam in 1989.
The brand specializes in making rawdenim—an unwashed, untreated denim. G-Star is influenced by military clothing. Inspirations of their designs come from vintage military apparel from around the world.
Models for the brand includeLiv Tyler,Max Verstappen,Mathias Ranegie,Girls' Generation, former World Chess ChampionMagnus Carlsen,Clémence Poésy and musicianSergio Pizzorno. It was showcased at theNew York Fashion Week from 2008 to 2011.[1]
G-Star was founded in 1989, specializing in denim clothing in the Netherlands. Jeans, shirts, and other articles of clothing were produced. It was originally named Gap Star but decided to change their name when going international to avoid confusion with the already establishedGap.
In 1996, G-Star introduced raw denim jeans, which were untreated and directly from the factory.
In September 2023, it was announced that the company would be acquired by WHP Global.[2] This transaction was completed in December.[3]
G-Star's flagship stores are located inNew York City,Los Angeles,Edinburgh,Melbourne,Shanghai,Paris,London,Cardiff,Milan,Johannesburg,Santiago de Chile,Mumbai and the Netherlands as its home base in the most luxurious shopping street of Amsterdam, theP.C. Hooftstraat. In total, G-Star has more than 6,500 selling points worldwide.
G-Star's business in Australia went intovoluntary administration in May 2020 following business challenges due to theCOVID-19 pandemic.[4] In August 2020, all 57 Australian stores were permanently closed after administrators failed to find a buyer for the business.[5]
In February 2014, artist and music producerPharrell Williams announced a collaboration between G-Star RAW and his textile company Bionic Yarn called "RAW for the Oceans," a collection of denim made from recycled plastic that is found in the ocean. The project was presented at theAmerican Museum of Natural History in New York City.[6]
In 2018, artistJaden Smith also announced a collaboration with G-Star
In 2019, Formula 1 DriverMax Verstappen entered into a partnership agreement with G-Star RAW.[7]
Media related toG-Star Raw at Wikimedia Commons