Three consecutive singles from the standard version of the album were released, "Rosa Pastel" with Núñez, "77" with Carrión, and the solo single "Bye". Its deluxe edition, which was released on 29 June 2023, adds two previously released singles,—"PRC" with Cano and "Las Morras" withBlessd—as well as the additional track "Tulum" withGrupo Frontera. "Lagunas" and "Lady Gaga" were released as singles in July 2023.
After having finished the year 2022 and started 2023 with several hits on world charts,[8][9][10][11] Pluma and his team made the announcement of his third studio album on 14 June 2023, showing the album cover as well as the track list and featured artists.[12][13] Pluma said that he had been working on the album "of all Mexican music" for a year and "producing it for a while".[14]
The singer toldBillboard: "I want my album to be welcomed by people, I want it to have the same airplay as the singles... I'm showing people another part of La Doble P."[15]
A one-minute video which starred by the American boxerMike Tyson was released by Peso Pluma, as an announcement of the album's release. Tyson previously declared himself an admirer of Pluma's music.[16] Visualizers and lyric videos for each song off the album were also published on the singer's officialYouTube channel.[17] On 29 June 2023, a deluxe version of the album was released, which included an unpublished song called "Tulum" recorded withGrupo Frontera and two songs that had already been singles in previous months: "PRC" withNatanael Cano and "Las Morras" withBlessd.[18]
Three singles from the standard edition of the album were released consecutively. "Rosa Pastel" with Jasiel Nuñez was released on 20 April 2023, as the lead single for the standard version and is the first music release under Peso Pluma's label, Double P Records.[24] It became Nuñez's first appearance on theBillboard Hot 100, peaking at number 93. It also peaked at number 20 on US Hot Latin Songs.[25] "77" withEladio Carrión was released on 5 May 2023, as the second single for the standard edition.[26] It peaked at number 6 on the USBillboard Bubbling Under Hot 100 and number 27 on US Hot Latin Songs.[23][21] "Bye" was released on 20 April 2023, as the third single for the standard edition and is Pluma's first solo single since his 2021 single "Por Las Noches."[27] It peaked at number 48 on theBillboard Hot 100 and number seven on US Hot Latin Songs.[20][21]
On the same day of the deluxe edition's release, which was 29 June 2023, "Tulum" withGrupo Frontera would released as the third single for it, with its music video being surprise-released the same day.[28][29] It peaked at number 43 on theBillboard Hot 100 and number six on US Hot Latin Songs.[20][21] "Lagunas" with Jasiel Nuñez was released on 7 July 2023, as the fourth single for the standard edition and seventh overall, with its music video being released the same day.[30] It peaked at number 77 on theBillboard Hot 100 and number 16 on US Hot Latin Songs.[20][21] "Lady Gaga" withGabito Ballesteros andJunior H was released on 20 July 2023, as the fifth single for the standard edition and eighth and final single overall.[31] It peaked at number 35 on theBillboard Hot 100 and atop US Hot Latin Songs.[32]
Andrew Sacher ofBrooklynVegan highlighted the album as a notable release of the week and wrote that the songs are "primarily fueled by fiery acoustic guitars, insistent horns, and only minimal percussion, and Peso Pluma tops it off with a voice and a knack for melody that are both truly addictive" and that he sustains how "distinct and ear-catching he always sounds" on other artists' tracks across 14 of his own.[1] Lucas Villa ofSpin found that onGénesis, Pluma "channels his rebellious swagger into a feisty collection of songs pushing corridos into the mainstream – and the future", singling out "77" for being a "knockout" and "bélico" ("badass").[33] Anamaria Sayre ofNPR called it "really exciting to see how [Pluma is] pushing the genre" ofcorridos tumbados "forward but in really subtle ways. He's not abandoning it. He's insisting that regional is really here to stay".[2]
Due toGénesis being released on the afternoon of 22 June 2023, which was hours before the end of the tracking week, it debuted at numbers 35 and 10 on the USTop Latin Albums andRegional Mexican Albums charts on the issue dated 1 July 2023, respectively, with 3,000album-equivalent units.[34] It also debuted at number 19 on the USHeatseekers Albums chart in the same week.[35] After its next full tracking week, it peaked atop both charts and debuted at number 3 on the USBillboard 200 with an additional 73,000 album-equivalent units, on the issue dated 8 July 2023.[36] The album became the highest-charting regional Mexican album in the chart's history,[37] and the third album in the genre to reach the top 10 on theBillboard 200.[38] It also became the highest-charting album by a Mexican artist, surpassingLuis Miguel'sCómplices, which reached number 10.
^Though Peso Pluma has consideredGénesis to be his debut studio album,[3] various publications have referred to it as his third studio album, includingAh y Qué? (2020) andEfectos Secundarios (2021) as its predecessors.[4][5][6][7]