 | |
 Store in Ginza, Tokyo | |
Native name | 株式会社不二家 |
|---|---|
| Company type | PublicK.K. |
| TYO:2211 | |
| Founded | June 30, 1938; 86 years ago (1938-06-30) |
| Founder | Rinemon Fujii |
| Headquarters | , |
Area served | Japan |
Key people |
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| Owner | Yamazaki Baking Bandai Namco Holdings (1.93%) |
Fujiya Co. Ltd. (株式会社不二家,Kabushiki Gaisha Fujiya) (TYO:2211) is a nationwide chain ofconfectionery stores andrestaurants in Japan. Its first shop was founded in 1910 inYokohama.[2]
Fujiya is credited with introducing theChristmas cake to Japan.[3]
In 2016, the company opened its first store outside Japan inTaipei,Taiwan.[4]
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Fujiya'smascot isPeko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5]
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[5]
Media related toFujiya at Wikimedia Commons| International | |
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| National | |
