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| Country | Italy |
|---|---|
| Headquarters | Rome |
| Programming | |
| Language | Italian |
| Picture format | 576iSDTV |
| Ownership | |
| Owner | Switchover Media (2010–2013) Discovery Italia (2013–2022) Warner Bros. Discovery EMEA (2022–present) |
| Sister channels | Boing Boomerang Cartoon Network Cartoonito Nove Discovery DMAX Food Network Giallo HGTV HTV K2 Motor Trend Real Time |
| History | |
| Launched | 12 June 2010[1] at 7am |
| Links | |
| Website | frisbeetv |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 44 |
| Streaming media | |
| Discovery+ | Frisbee |
Frisbee is an Italian TV channel marketed towards a children audience of 4 to 14-year-olds,[2] owned byWarner Bros. Discovery EMEA, a division ofWarner Bros. Discovery.
Frisbee was launched by Switchover Media on 12 June 2010.[1] The channel was marketed at a male audience as a "Channel of Heroes".[1]
After Switchover was acquired byDiscovery Communications, On 30 June 2013 the channel rebranded in order to target a female audience and switched its aspect ratio to16:9.[3]
On 30 April 2015 the channel rebranded again and changed its focus to a general 4–14 year old audience.[2]
During the beginning of the channel's existence (2011–2013), almost all the programs featured were ex-Jetix shows acquired fromDisney-ABC International Television which meant for the first few years, the channel would not need to acquire any new programming.[1] By 2011, the channel began to air reruns of sitcoms, alongside the addition of more modern programming as well.
The current schedule currently focuses on the preschool demographic, featuring shows such asCurious George. Until mid-2019 there was a FRISBEEMINI block which aired shows aimed at preschoolers, however it was removed due to the channel shifting exclusively to that demographic. During the night/graveyard slots it airs programs present on its sister channelK2, such asOggy and the Cockroaches alongside shows from Discovery likeCake Boss.
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