Freepik is a technology company specializing in AI tools for creating and editing audiovisual content.[1] The company provides AI-powered design tools, AI-generated images, and a growing collection of stock photos, illustrations, and vector graphics, operating under a freemium business model.[2]
Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes, together with their friend Joaquín Cuenca, founder ofPanoramio.[3] Initially, it was a search engine that indexed content from the top 10 free content websites for designers.[4]
In 2014, Freepik started to produce graphical assets.[5] In 2015, the subscription model was launched where users who pay for a premium account have access to more content. The site also started allowing designers and photographers to upload their assets to the platform to earn income.[6]
In 2018, Freepik changed its visual identity and introduced a new logo.[7] In 2020, during theCOVID-19 pandemic, Freepik offered its resources free of charge to healthcare workers, educators, journalists, and workers in public institutions.[8]
In June 2022, Freepik announced its acquisition of Videvo, a UK-based stock website, to expand into video and audio content.[9][10][11]
In October 2022, Freepik acquired Iconfinder, a Danish marketplace for icons, and Original Mockups, a provider of 3D resources and mockup templates. These acquisitions expanded Freepik's design resource offerings and its presence in Nordic and Latin American markets.[12][13]
In October 2023, the company announced its acquisition of EyeEm, a formal rival of Instagram, securing access to a collection of 160 million stock photos.[14] During this period, Freepik opened its San Francisco office and transitioned from a pure stock image platform towards a Gen-AI products and tools provider.[15][16]
In May 2024, Freepik acquired Magnific, a Spanish startup specializing in AI-driven image upscaling and enhancement.[17]
Freepik provides a variety of products and features:
AI Image Generator is a tool for creating photorealistic images and digital art from text prompts using advanced AI models.[18]
AI Video Generator allows users to transform descriptive prompts and images into short video clips, simplifying video creation.[19][20]
AI Voice Generator converts written text into natural-sounding speech, replicating tone and emotion across multiple languages and styles.
LoRAs (Custom Styles and Characters) ensure character consistency in AI-generated visuals by analyzing and storing image profiles for future use.[21][22]
Retouch is an AI-driven image editing feature for adding, removing, or enhancing elements in photos.[23]
Upscaler improves image resolution up to4K, refining details without introducing blurring orpixelation.[24]
Background Remover automatically removes image backgrounds, producing transparentPNG files for further customization.[25]
Reimagine uses AI to reinterpret images into editable prompts, offering various customization options for visuals.[26]
Sketch to Image converts digital sketches into refined images in real-time, with support for written prompts and additional inputs.[26]
Stock Images and Videos is a library of millions of high-quality stock images, design elements, videos, and audio files, available via free or premium subscriptions.[27]
Templates and Mockups offers customizable templates and mockups for branding, presentations, and product showcases.[28]
Icons is a vast collection of scalable SVG icons designed for use in professional and personal projects.[29]
In 2022, Freepik was named inG2's Best Software 2022 Awards, ranking 17th on the list of best-selling software in Europe, the Middle East, and Africa. It then achieved 43rd place in the list of best design products.[2]
