 | |
| Company type | Private |
|---|---|
| Industry | Television |
| Founded | 2004 |
| Founder |
|
| Headquarters | Sydney |
Area served | Australia |
| Services | Television production |
| Website | FreehandTV.com.au |
Freehand Productions (or simplyFreehand) is an Australiantelevision production company, founded in 2004 by producers John Gregory, Peter Abbott and Chris O’Mara.
Since its inception, Freehand has produced or co-produced various genres of content, including light and factual entertainment, observational documentary, specials and children's television, for Australian commercial broadcasters, public broadcasters andsubscription television channels.
Notable productions includeTop Gear Australia,Freshwater Blue,Missing Persons Unit,Planet Cake andJoker Poker.
In 2007,BBC Worldwide acquired a 25% stake in Freehand Productions for a reported A$2.5 million, which was the first time BBC Worldwide purchased a stake in an existing company rather than set up their own.[1] BBC Worldwide divested its stake to co-founder Peter Abbott in 2012.[2]
Co-founder Chris O'Mara departed the company in 2009.[3]
In 2010, Freehand produced the first local commission forMTV Australia, in reality showFreshwater Blue.[4]
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Production credits includePlanet Cake (Lifestyle Food),Matt Wright: Outback Wrangler (National Geographic Channel),Freshwater Blue (MTV),Top Gear Australia (moving from SBS to Nine Network in 2010),Dancing with the Stars (Seven Network),Bush Slam (ABC),Costa's Garden Odyssey (SBS),Missing Persons Unit (Nine Network),An Audience with Michael Parkinson (UKTV) andOne Small Step: The Australian Story (BBC Knowledge and BBC HD).
In 2008, Freehand joined forces with Blink Films to produce the children's programEscape from Scorpion Island (ABC) and together were successful in securing the inaugural commission for CBeebies Australia with the magical show for pre-schoolers,Penelope K, by the way.
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